Each Media Studio in MarketScale should correspond to one finished product. This is the 1:1 rule, and following it keeps your content organized and every deliverable easy to find.

Heads up: When you request a second version, alternate cut, or variation within the same Media Studio, all of those versions get stacked inside a single project. Your original finished version gets buried and becomes difficult to locate. Over time, this creates confusion around which version is final and which is still in progress, and may result in the loss of content. Your finished content becomes invisible in your feed, hiding behind the updates.

How to create a new version or variation

Whenever you need a new version, alternate cut, or separate deliverable from existing content, use the Create Project from folder flow instead of requesting a revision inside the same Media Studio:

Your original stays intact as its own separate, clearly labeled project.

When to apply the 1:1 rule

Create a new project any time you want to:

In all of these cases, a new project keeps your work organized, your original easy to find, and each deliverable clearly separated.

Situations where following the 1:1 rule prevents problems

Here are common scenarios where customers run into trouble by requesting revisions inside an existing Media Studio instead of creating a new project:

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