The six buttons on your MarketScale home feed are your fastest route from idea to shareable content. Mastering them aligns your UGC efforts to real business outcomes by making capture, collaboration, and curation simple on desktop and mobile.
Quick Decision Guide
Which tool to pick comes down to what you want to capture, who's participating, and the easiest way to source content from that creator.
The Six Tools, Explained
1) Record (computer recording)
What it does: Records directly from your computer, webcam, an externally connected camera (e.g., DSLR), or your screen.
Use it when: You're at your desk and can capture your message without moving locations, or you need to screen share a walkthrough.
Skip it when: You're filming on your phone. Record on your phone's native camera, then use Upload from your phone's browser.
Pro tips:
2) Upload (central nervous system for assets)
What it does: Brings video, audio, or photos into your channel, with simple categorization for future editing and reuse.
Use it when: You've captured content on mobile (trade shows, site visits, quick insights) or received media from a colleague and need to get it into Studio.
Pro tips:
3) Request (get content from others)
What it does: Sends media requests to individuals or via an open link so many people can contribute. Prompts guide what to record.
Use it when: You need testimonials, thought leadership, internal training clips, executive messages, or a team-wide drop-off point for an event.
Pro tips:
Starter prompts:
4) Conversations (multi-person capture)
What it does: Records up to four people in one virtual room, capturing each person's audio and video separately at high quality. Great for podcasts, panels, and guided Q&A.
Use it when: You want dialogue, interviews, or you're coaching a camera-shy contributor through a structured Q&A.
Pro tips:
5) On-Site Video Booker (hire a pro crew)
What it does: Lets you book professional, cinematic shoots anywhere, trade shows, HQ, customer sites. Think Uber-simple scheduling.
Use it when: You need polished footage for product stories, facility tours, or event coverage, and want the crew to also capture mobile-friendly UGC and coach your team.
Pro tips:
6) (video emails)
What it does: Sends one-off video emails with baked-in video. Not designed for bulk sends; perfect for high-touch moments.
Use it when: Following up on a sales call, welcoming a new client, or delivering an important internal message.
Pro tips:
Common Mistakes & Quick Fixes
Final Takeaway
The Black Bar is your production Swiss Army knife. Pick the tool that matches the moment, keep prompts and recordings tight, and let MarketScale handle the organization so your team stays in momentum.
Keep exploring
- The MarketScale platform: capture, edit, and publish in one place.
- Plans and pricing: start free and scale as you grow.
- The creator community: editors, videographers, and coaches.
- Talk to our team: walk through your use case live.