When a new stakeholder joins an active MarketScale program, they need to get up to speed quickly without attending a full kickoff meeting. This five-minute orientation will guide them through the essential areas they need to understand and the key onboarding action that transitions them from being "introduced to the platform" to "actively contributing to the program."
Start on the Homepage: Curated Content and Team Media
The homepage provides an overview of the program. At the top, curated MarketScale content showcases the types of pieces other companies are publishing. Below that, you'll find completed team media, offering a glimpse into what your team has already accomplished. Spending five minutes here gives the new stakeholder a sense of the program's standards and dynamics.
Explore Channel Media: Understanding Published Content
Channel Media is your team's published feed, visible to customers and prospects who visit your channel. Walk the stakeholder through the live content so they understand the output side of the pipeline. This makes the request to "contribute a clip" more tangible.
Navigate Sales Team Materials and My Media
Sales Team Materials houses finished, approved content, organized into Collections that can be shared with a single link. My Media is where personal contributions and works-in-progress are stored. Spending five minutes here helps the stakeholder understand the content's journey from draft to publication.
Visit the Coaching Feed
The Coaching Feed contains short videos that teach the platform's craft side. New stakeholders who spend ten minutes here learn recording techniques, request-writing habits, and program patterns more effectively than through any onboarding deck. Encourage them to return whenever they encounter specific challenges.
Schedule a Session with Your UGC Coach
The most crucial onboarding step occurs offline. Arrange a 30-minute session with the program's UGC Coach for the new stakeholder. The coach will integrate them into existing call routines, assist in developing a content plan aligned with their role, and address questions that a self-guided tour cannot. Stakeholders who skip this step often stall, while those who participate accelerate their progress.
Implement This Week
If a new stakeholder has joined your program, send them the link to this article and a calendar invite to meet your UGC Coach. This combination of a platform tour and personalized session is the quickest way to transition from "just got access" to "actively contributing."
Keep exploring
- UGC coaching: practical guidance to look and sound great.
- UGC coaches: get a person in your corner on camera.
- UGC for B2B: why authentic content wins.
- The creator community: editors, videographers, and coaches.