Many teams hesitate on their first recording, aiming for the perfect video. This is counterproductive. The longer you delay, the longer your buyers' questions remain unanswered. Choose a topic your team is familiar with. Record content that's both useful for your audience and easy for the creator. Then, turn this topic into a recurring series.
Start with Customer Testimonials
Customer testimonials are an ideal starting point because the customer already has the story. Send a single request with this prompt: "What solution did we provide to a problem you faced?" Avoid marketing jargon. Focus on the problem and how it was resolved. Buyers trust these authentic voices more than any crafted pitch.
Leverage Daily Team Expertise
Expert clips and product explainers are easy to create because the material is already familiar to the team. For instance, your engineer who frequently answers installation questions or your CSM who guides new clients through workflows. They don't need to research. They just need 90 seconds and a question they can answer effortlessly. Send a request, and the clip practically creates itself.
Capture Unstaged Event Moments
Short clips from events can drive more engagement than a delayed recap post. Capture behind-the-scenes moments, booth interactions, or spontaneous quotes in the coffee line. Record these in real-time, not in a follow-up email. If your team is attending an event, remind attendees to capture these moments before they go.
Collaborate with Partners for Co-Branded Content
Partner content is mutually beneficial. When a partner shares how you jointly solved a customer's challenge, it serves as a sales asset for both companies. Frame it as a co-branded story using the testimonial structure: challenge, solution, and collaboration.
Get Started This Week
Open MarketScale and send a request in the lane that's easiest for your team this week. Commit to recording in the same lane next month. A single video is a one-off, but a monthly series becomes a content engine. The first topic matters less than your commitment to repeat it.
Keep exploring
- UGC coaching: practical guidance to look and sound great.
- UGC coaches: get a person in your corner on camera.
- UGC for B2B: why authentic content wins.
- The creator community: editors, videographers, and coaches.