Creating a one-time expert video can be a single success. However, developing a recurring series transforms that expert into a content powerhouse that your audience eagerly anticipates. The key difference lies in four crucial decisions made before recording the first episode. Once these are set, the series practically runs itself.
Make Four Key Decisions Before Starting
1. Series Name: Ensure it appears consistently in feeds and searches.
2. Expert: Choose one specific person, not "the team."
3. Episode Format: Decide whether it will be an interview, monologue, screenshare, or walkthrough.
4. Release Cadence: Determine if episodes will be released weekly, biweekly, or monthly.
Decide on all four before scheduling time with the expert. Without these decisions, the series risks becoming a collection of one-off videos.
Align Participation with the Expert's Job Benefits
Experts are more likely to commit to recurring content if it benefits their work. Present it as a way to attract prospects familiar with the expert, reduce repetitive "explain it again" calls by addressing common questions in the series, and increase conference invitations by establishing the expert as a prominent voice in the field. If it feels like a marketing task, even eager experts may lose interest after a few episodes.
Leverage Saved Orders for Efficient Editing
After editing the first episode to your liking, save the configuration as a Saved Order in MarketScale. This ensures that subsequent episodes automatically use the same lower-third style, intro and outro, and color grading. Saved Orders maintain visual consistency across the series, eliminating the need to create a new edit brief every time.
Organize with Folders and Sales Team Materials
Place each episode in a series-named folder to automatically build the catalog. Compile published episodes into a Collection within Sales Team Materials, allowing sales, marketing, and recruiting teams to access them via a single link instead of searching for individual episodes. By the tenth episode, this Collection becomes a highly valuable asset.
Get Started This Week
Choose an expert from your team who has already contributed once. Secure the four key decisions in a brief fifteen-minute discussion. Frame the pitch around their job benefits, not yours. After completing the first episode, save the edit configuration. Use MarketScale to create the folder and Collection, and ensure episode two is released on time. That's how you build a series.
Keep exploring
- UGC coaching: practical guidance to look and sound great.
- UGC coaches: get a person in your corner on camera.
- UGC for B2B: why authentic content wins.
- The creator community: editors, videographers, and coaches.