Your MarketScale channel truly shines when the content creators are those whose business relies on it: your internal sales team and external channel partners. These groups have a genuine need for content, unlike the marketing team. Here's how to effectively pitch to each group and set up the platform so they can produce content on brand with minimal supervision.
Pro tip: Pre-populate the Brand Book, Sales Team Materials, and Saved Orders before granting access to a new team. This approach allows you to decentralize while maintaining brand control.
Who Belongs in Your Channel
Focus on expanding your internal sales team and external channel partners, including integrators, dealers, resellers, and third-party reps. These groups understand the importance of content. They miss out on deals without personalized follow-up videos, walk-throughs, or compelling content. MarketScale provides them with a tool to quickly produce these assets, ensuring they are on brand and ready to send.
Pitching to Your Sales Team
Sales teams are always seeking tools to close deals. Present MarketScale as an essential addition to their toolkit. It offers personalized follow-up videos, product walk-throughs, basic customer education, and end-of-funnel deal closers. Sales reps can capture content on site with customers, at trade shows, or from their desks. All content is on brand, quickly accessible, and works for them even off the clock. This pitch is practical and directly addresses their needs.
Pitching to Your Channel Partners
Channel partners are even easier to engage. Offer them a co-branded MarketScale channel as part of your subscription, free of charge. They gain a hub for content that advances their sales conversations and boosts their brand recognition. You establish a direct content relationship with partners who sell more of your products when they succeed. Manufacturers can showcase products, while integrators and resellers display real installations. This creates a co-marketing flywheel that benefits everyone.
Appoint a Trusted Admin for Each Team
When onboarding a new team, designate at least one person as an admin. They will access the Brand Book, which contains all core branding elements necessary for correct execution. The admin can also manage Saved Orders that standardize edits for their content style. This approach decentralizes content creation while maintaining control. Trust one representative per team to manage the process, allowing others to create within established guidelines.
Prepare the Brand Book, Sales Materials, and Saved Orders
Before granting access to a new team, populate the Brand Book with their logos, colors, and fonts. Include finished content examples in Sales Team Materials to illustrate quality standards. Create Saved Orders for preferred edit styles. This preparation acts as a guardrail. When sales reps or channel partners access the platform, they see approved content examples and templates for their first edits, enabling them to produce on-brand content independently. Skipping this step results in content needing significant rework.
Pilot with One Team This Quarter
Select the sales team or channel partner most prepared to create content. Develop their Brand Book, add five finished content examples to Sales Team Materials, and set up two or three Saved Orders for their most common edit styles. Elevate one trusted team member to admin. Conduct a 30-minute kickoff call to guide them on quality expectations. Initially, content may require light adjustments, but the team will soon operate independently.
Keep exploring
- UGC coaching: practical guidance to look and sound great.
- UGC coaches: get a person in your corner on camera.
- UGC for B2B: why authentic content wins.
- The creator community: editors, videographers, and coaches.