THE WORLD OF
Greg
Crumpton
The trades. The people. The conversations
40+ years in HVAC. Conversations about the craft, the people doing it, and what comes next.
Greg Crumpton
VP of Safety and Industry Liaison · ServiceLogic
Safety, skilled trades and critical environmentsPage settings
GREG CRUMPTON / ON MARKETSCALE
Start here.
Selected appearances.
Explore the work, the ideas and the people.
UGC for B2B
Conversation helps him think.
Notes & credits +
Greg explains his unscripted approach, the lessons behind Deep Knowledge, and why meeting people—including on a trip to Guatemala—keeps him curious.
Transcript summaryOriginal on MarketScale ↗Straight Outta Crumpton
Josh connects precision under pressure with business.
Notes & credits +
Josh Zolin’s route from stunt work to service leadership gives Greg a way into earned credibility, customer communication, and making career progression visible.
Transcript summaryJosh Zolin · CEO
Original on MarketScale ↗Straight Outta Crumpton
With Ken Landin
Ken describes volunteering in trade education.
Notes & credits +
Ken Landin recounts a working life that included drywall, a brewery, and a return to the craft. Greg connects their early family mentoring to opening doors for younger people.
Transcript summaryKen Landin · Guest
Original on MarketScale ↗Industry All-Stars
With Tyler Kern
Tyler Kern turns the microphone toward Greg. They trace his path from an HVAC apprenticeship to entrepreneurship and ServiceLogic, and the relationships and learning that shaped each move.
Notes & credits +
Tyler Kern turns the microphone toward Greg. They trace his path from an HVAC apprenticeship to entrepreneurship and ServiceLogic, and the relationships and learning that shaped each move.
Published articleTyler Kern · Host
Original on MarketScale ↗Straight Outta Crumpton
With Phil Manchester
Phil shares mistakes as useful teaching material.
Notes & credits +
Phil Manchester traces his path from tinkering with dirt bikes to HVAC leadership. Greg asks who their public work reaches, then follows Phil’s honest account of learning to be a better leader.
Transcript summaryPhil Manchester · Guest
Original on MarketScale ↗Straight Outta Crumpton
With Seamus Wharry
Seamus describes patient mentoring.
Notes & credits +
Seamus Wharry and Greg move from apprenticeship to everyday leadership: supporting people, noticing better ways to work, and finding connection away from the job itself.
Transcript summarySeamus Wharry · Guest
Original on MarketScale ↗GREG / FROM THE CONVERSATIONS
Ideas & insights.
Read the ideas, then watch, listen to or read the original work.
Figure out what you wanna do and do something. Don't just wait forever because this is it, man.
Prepare for the service call three years away
Greg Crumpton on Real Talk
Greg distinguishes knowing what customers need today from preparing for what they will need next. He describes looking several years ahead at ServiceLogic, then using those future needs to guide learning and preparation. The immediate service call and the next generation of work belong in the same planning conversation.
Discussion prompt
Which customer need is still three years away, and what would it take to be ready?
Make the first attempt small enough to do
Greg Crumpton on starting to create
Greg suggests starting with something familiar: a motorcycle interest, a book club, a recorded practice conversation or a newsletter for a service team. These are manageable ways to begin sharing knowledge. His advice is to make an attempt and learn from it instead of waiting indefinitely to feel ready.
Discussion prompt
What could be recorded or written this week using knowledge already at hand?
Use location data to help the nearest technician respond
Greg Crumpton on the decisions behind founding his company
Greg remembers driving past coworkers headed the other way to different service calls. He kept that observation in a black notebook and later made early GPS adoption part of his own company. His example is a technician already passing an emergency call: dispatch information could help that person respond instead of sending someone from farther away.
Discussion prompt
Where are separate teams passing one another while a customer waits for help?
Teach the relationship skills alongside the trade
Blair Newsham’s mentoring approach, discussed with Greg and Tyler
Blair Newsham tells Greg and Tyler Kern that technical talent alone does not make someone effective in HVAC service. He connects empathy with customer focus and describes mentorship as behavior people can observe. Their conversation makes developing a technician broader than teaching a repair: experienced colleagues also show how to listen, handle a working relationship and contribute to a team.
A second chance needs a structure people can rely on
Bradley Henderson’s experience and workforce perspective, discussed with Greg
Bradley Henderson describes to Greg how structure, transparency and responsibility supported his return to work. He connects that experience with employee development and career roadmapping at Bay Climate Control. The conversation moves beyond celebrating resilience to examining what an employer can make concrete: clear expectations, an understandable path forward and support that helps people take responsibility for the next step.
Sources & how this brief was made
AI-assisted editorial summaries, reviewed against the linked articles or transcripts identified in the media credits. Guest views stay attributed to the guest. Recurring themes and practical questions are editorial synthesis, not quotations or a statement of the host’s beliefs.
SHARED CONVERSATIONS
In conversation with.
THE RECORD
Career & credits.
Explore the reviewed catalog below. Original publication dates, roles and affiliations are retained. Clips and related work are identified by their original titles; unverified material is excluded.
AWAY FROM THE JOB TITLE
Beyond the job title.
Take the detour.
In Guatemala, Greg traded his hotel stay for time at a local man’s home in the rainforest.
The little black notebook.
Before founding his business, he collected everyday observations about how work could be better.
It started with copper.
He remembers learning to solder at seven. Years later, he wants others to get their own first invitation.
BACKGROUND & EXPERIENCE
About Greg.
VP of Safety and Industry Liaison
ServiceLogic
Connect on LinkedIn ↗
Greg Crumpton is ServiceLogic’s Vice President of Safety and Industry Liaison. His work spans environmental health and safety and the mechanical systems that keep critical facilities running. Before joining ServiceLogic in 2014, he founded AirTight Mechanical in 1999 and built its business serving mission-critical facilities in the Carolinas. Earlier roles at McKenney’s took him through sales, project management and divisional leadership.
On Straight Outta Crumpton, Greg gets into how people learned the work: the first invitation, the person who taught them and the decisions that followed. He remembers learning to solder as a child and keeping a black notebook of ideas before starting his company. In a separate conversation about making content, he recalls a trip to Guatemala where an unexpected invitation took him beyond his hotel.
CAREER HIGHLIGHTS
- 1999
Founded AirTight Mechanical
Founder & president. Built a business serving mission-critical facilities in the Carolinas.
- 2014
Joined ServiceLogic
Following the sale of AirTight Mechanical. The next chapter in mechanical services.
- 2020
Straight Outta Crumpton debuts
A new show, introduced on MarketScale on January 29, 2020.
- 2023
Safety & industry liaison
Named Vice President of Safety and Industry Liaison at ServiceLogic.
Biography & career sources
About the media selection
Explore the reviewed catalog below. Original publication dates, roles and affiliations are retained. Clips and related work are identified by their original titles; unverified material is excluded.
Summaries identify whether they use published articles or transcripts. Series attribution is distinguished from an individually checked appearance.
KEEP EXPLORING
Explore more perspectives.
FROM THE PUBLICATION
Keep the conversation going.
Related reading from MarketScale’s publication, selected for the topics on this page.
Explore the publication ↗MARKETSCALE ·
Why this rooftop HVAC unit can’t just sit on its curb ↗
A blind inspection of an adhered EPDM roof found HVAC units rocking on their curbs and caulk as the only seal over conduit fasteners.
Read the article ↗Selected by MarketScale with AI assistance. Independent publication coverage; not attributed to or endorsed by Greg.Keep the conversation going.
Connect with Greg on LinkedIn.
Connect on LinkedIn ↗