Articles

Amazon at Its Prime

Amazon's annual Prime Day extravaganza was a wild ride this year! The event was jam-packed with invitation-only deals that had people on the edge of their seats, eagerly waiting for their exclusive passes to Prime Day paradise.Amazon's annual Prime Day sale this year included invitation-only deals and greater personalization, in best efforts to keep up with emerging competitors, like Target and Walmart nipping at their heels. Amazon knew exactly how to tap into the younger generation's passion f

July 14, 2023

Content Creation

MarketScale Spotlight: The Artistic Journey of 3D Animator Kiara

As the digital world continues to shape our creative expressions, the role of artists and their ability to communicate through various mediums is more relevant than ever. In this Creator Spotlight, we delve into the captivating world of digital art and storytelling. Kiara Thomas, a talented 3D Animator at MarketScale, takes us on a journey through her artistic evolution, emphasizing the power of art as a means of self-expression.How does a digital artist like Kiara Thomas find her voice and navi

July 11, 2023

Content Creation

Are You Thready For This?

Two Threads are better than one, but, we're not too sure if Elon Musk, the wealthiest man in the world and former CEO of Twitter would agree.In Instagram's newest update, a direct alternative to Twitter has been launched, falling under the moniker of Instagram Threads. What does this mean for the world of media production? Well, join us as we find that out through this new, separate space for real-time updates and public conversation. As MarketScale has covered before, finding innovative ways t

July 7, 2023

MarketScale Studio - Mobile Uploading

Over 60% of website traffic in 2022 came from mobile devices. The trend of doing more from mobile devices carries through to B2B as well. (How many of us do you think picked up the phone to check email or teams/slack over this last week?)The reality is that phones have become advanced enough that you can do a lot on them and they are often just more convenient. For that exact reason, we have made sure MarketScale Studio can easily be used from your phone. Check out this awesome video from Amy De

July 5, 2023

Happy Independence Day 🇺🇸

In recognition of the importance of this day in American history, we would like to wish everyone a very happy Fourth of July from all of us here at MartketScale!

July 4, 2023

Why Defining Your Target Market Is Key to Marketing Success

Defining your target market is a critical step in developing a successful marketing strategy. But what is your target market and how do you define it? Your target market consists of the specific group of people you aim to reach with your marketing message. To refine your approach, target market segmentation involves breaking down this group into smaller, more specific segments. And while it may be tempting to base your analysis on gut feelings or assumptions it is crucial to base your target mar

June 30, 2023

Content Creation

Lessons to Be Learned From Ice Cross: The Rise of a Phenomenal Sport

Ice Cross, a thrilling combination of X Games downhill snowboard racing and ice hockey, is sweeping the world by storm and MarketScale had the privilege of delving into the world of the innovative sport and learning from Britain Morris, an athlete who is spearheading its growth and bringing it to a larger audience. In our interview, we uncover the power of decentralization, authenticity, and media platforms in building a strong community around this sport. So, join us as we dive into the key par

June 27, 2023

Marketing

The Rise of Real-World Moments and Experiential Marketing

It's no secret that the pandemic has significantly impacted consumer behavior, and as we emerge from these challenging times, a fascinating shift can be observed. Consumer preferences are now leaning towards real-world moments and in-person experiences more than ever.According to a recent study, one out of every three consumers now considers live events to be even more important post-pandemic. In fact, an equal number of people are eager to attend as many events as possible, embracing the opport

June 26, 2023

Marketing

What Older Professionals Have To Offer The Content Creation Market

For many who didn’t grow up in such tech-savvy eras, the massive shift to remote work and digitization during the COVID era provided a new challenge of gaining and adapting their digital skills. Younger workers may not have had such an issue with this due to growing up alongside advanced technology. Content Creator Age RangesSo, it makes sense that most online content creators—48 percent—fall between the ages of 30 and 49, according to the Pew Research Center. Meanwhile, 28 percent are between 1

June 20, 2023

Content Creation

Unveiling the Power of Interactive Marketing

In today's fast-paced digital landscape, where consumers are bombarded with a constant stream of advertisements and content, marketers are seeking innovative ways to capture and maintain their target audience's attention. Interactive marketing has emerged as a dynamic approach that not only grabs attention but also actively engages consumers, creating memorable experiences and fostering meaningful connections. In this blog, we will explore the essence of interactive marketing, its various forms,

June 16, 2023

The Promise and Potential of AI in B2B Content Creation

In a recent episode of B2B Weekly, we dove deep into the exciting yet sometimes intimidating world of AI in B2B content creation and its impact on creators. Gavin Purcell, a digital media veteran with a unique background in AI as a co-host of the AI for Humans Podcast, joined host Tim Maitland and Terry O'Connell for a thought-provoking discussion about the immense potential and transformative power of AI.The conversation navigated beyond the usual suspect, ChatGPT, to explore a wider spectrum o

June 13, 2023

Content Creation

Getting Your Brand's Story "Right"

MarketScale is bringing the sexy back into B2B and B2C via direct content creation between its clientele and its consumers. At its core, the importance of B2C transactions lies in the fact that they are a direct link between businesses and their customers. This direct link enables companies to build relationships with their customers, to understand their needs and preferences better, and to tailor their products and services accordingly. By doing so, companies can create loyal customer bases tha

June 12, 2023

Content Creation

Why Interactive Videos Matter for Your Business

From shoes, cell phones, and kitchen gadgets— you name it and there’s an interactive video for it. If you're in charge of a marketing campaign, you may be on the fence about the interactive video. And that’s okay! Let’s walk through why interactive videos matter for your business.What’s An Interactive Video?HubSpot defines an interactive video as “ a non-linear form of media that allows viewers to engage with the video". These videos can let people click on hotspots and answer questions along th

June 9, 2023

Apple Unveils Revolutionary Apple Vision Pro Mixed Reality Headset

Discover the groundbreaking features and potential impact of Apple's new Apple Vision Pro Mixed Reality headset, discussed in a recent episode of the MarketScale Podcast. Learn about the seamless integration, innovative technologies, and the wide range of applications that make this headset a game-changer in the industry.In a recent conversation, Terry O'Connell interviews Steve Palaia, the head of all things 3D AR VR at MarketScale, to discuss the groundbreaking new product launch from Apple. T

June 6, 2023

Content Creation

Streamline Content Capture with MarketScale’s Request Tool

The Request Tool Powerhouse! Welcome to MarketScale Tutorials! In this tutorial, we will explore the powerful features of the MarketScale Request Tool. Gone are the days when capturing social videos, soundbites, and interviews required a full video crew. With the Request Tool, you can easily obtain fast, high-quality media through a mobile phone camera or webcam. Let’s dive in and discover how this tool can revolutionize your content creation process. Traditionally, capturing video content invo

June 5, 2023

Apple Is Expected to Announce Its Mixed Reality Headset Next Week

We have you covered. Our 3D and mixed reality team, led by Steve Palaia, will be watching next week's annual WWDC on June 5th and will be ready to update you on the biggest updates. What we are expecting: • Apple reveals its "Reality Pro" mixed reality headset product. • The Reality Pro is expected to cost around $3,000. • It is supposed to run on a new operating system called xrOS.

June 1, 2023

Shining the Spotlight: Bridget Benedetti's MarketScale Journey

We're thrilled to bring back our Spotlight series and today, we're diving into an engaging conversation with Bridget Benedetti. Part Digital Media Strategist, part Guide, and full-time superstar, Bridget is an integral part of our MarketScale family.With a background rooted in global manufacturing marketing and a passion for storytelling, she’s an eclectic mix of experiences and interests that brings a spark to our community. Outside work, she's an adventure-seeker, Airbnb host, and occasional g

May 31, 2023

In Honor of Memorial Day

On this Memorial Day, MarketScale takes a moment to honor and remember the brave men and women who sacrificed their lives for our country. Memorial Day is a day of reflection and gratitude for the freedoms we enjoy as Americans, and it is important to remember that these freedoms came at a great cost.We understand the importance of Memorial Day and the sacrifices made by those who served in the military. We recognize the bravery and selflessness of our armed forces, past and present, and we are

May 29, 2023

The Legendary Marketing Success of Zelda: Tears of the Kingdom

"Legend of Zelda: Tears of the Kingdom" has taken the gaming world by storm, breaking records and capturing the hearts of fans across the globe. In just three days, the game sold a staggering 10 million copies, making it the fastest-selling Nintendo title in the Americas and the top-selling Switch title worldwide. While exact revenue figures remain undisclosed, experts estimate that the game could have earned an astounding $700 million already. Critics and gamers alike have heaped praise upon "L

May 22, 2023

Massive Friday shoutout to Kiara T.!

Massive Friday shoutout to Kiara T.! If you have visited the MarketScale office you have seen Kiara's incredible art on our glassboards and if you have created a 3D video with MarketScale Kiara has probably helped make your product look beautiful and realistic. Her artistic skills might be the strongest in the office (and this is a competitive place for it). But today we want to shout out Kiara for something totally different. She has done something exceptionally difficult. She made the move fro

May 19, 2023

How ChatGPT Web Browsing Will Transform SEO Analysis & Copywriting

OpenAI recently published release notes stating, “We’re rolling out web browsing and Plugins to all ChatGPT Plus users over the next week! Moving from alpha to beta, they allow ChatGPT to access the internet and to use 70+ third-party plugins.” This new update will allow ChatGPT Plus users in the beta to test web browsing and their extensive library of plugins and it is going to create some massive updates for SEO analysis and SEO copywriting. Web browsing will enable ChatGPT to search the inter

May 16, 2023

Wrexham AFC & Ryan Reynolds, It’s Always Sunny with Deadpool?

Who’d have thought that football (for those not in the know, real soccer) would draw some superstars into its claws?Ryan Reynolds and Rob McElhenney's purchase of Wrexham AFC, the world's third-oldest football club, may have seemed like a questionable investment at first. The team is in the fifth division of the English football pyramid and has almost no chance (read: no chance!) of making it to the Premier League. However, the duo's genius move was not about Premier League promotion at all, but

May 15, 2023

Content Creation

A Recipe for Building Community

Building a community for a business or brand is the powerhouse way to go from good to great. Companies that can transition from delivering products and services to building a community possess the ability to unlock extraordinary competitive advantages to create and support a superior business model. Okay, it sounds simple enough, but if it were easy to build a community, everyone would do it. But it may be that easy. All it takes to start those building blocks is to follow a recipe for successfu

May 10, 2023

MarketScale Explores the Science Behind Pixar’s Top Films

“A great artist can come from anywhere.” – Anton Ego, RatatouilleThe MarketScale team visited the Perot Museum of Nature and Science this Thursday to explore the science, artistry, and technical concepts behind some of the more iconic animated films in Pixar history. Presented by NexPoint, this interactive exhibition showcases the STEM concepts used by the artists and computer scientists who help bring Pixar’s award-winning films to the big screen.The team at MarketScale had the chance to fully

May 8, 2023

What Pro AV Can Learn from Broadcast’s Focus on Creators

Over the last few years, the broadcast community has undergone a remarkable transformation by prioritizing the needs of creators and end users. By developing user-friendly technology that streamlines backend processes and enhances infrastructure, the broadcast industry offers a model for other tech-focused industries, like Pro AV, to follow and ensure they remain relevant and competitive.The broadcast industry is moving away from the complex, hard-to-understand technical language and jargon, mak

May 5, 2023

Marketing

Unlocking Brand Growth Secrets with John Merris, Solo Brands' CEO

John Merris, CEO of Solo Brands, has an impressive track record. Here he shares the philosophy and brand growth secrets that he used to scal

May 3, 2023

Everyone's a Creator

As human beings, we all have a natural instinct for creativity. Whether we are cooking a meal, playing an instrument, or redecorating our homes, we all engage in creative pursuits in our personal lives. But why does this creativity seem to disappear when we enter the workforce? Why do we relegate the act of creation to our hobbies and not our jobs?The truth is, everyone is a creator. We cannot turn off this passion for creation and this creator instinct when we come to work. In fact, our creativ

May 1, 2023

Getting More Bang for Your Buck Through Owned Media Promotion

Today’s average blog posts take about four hours to write. Obviously, that amount of time can vary greatly depending on the blog post length, depth of research needed, topic, and more. In general, a good rule of thumb is to set aside one to two hours for every 500 words. Blog posts are just one of many forms of owned media a brand can leverage. Considering the amount of time it takes to write just one post, how do brands have time to keep up with the demand for authentic content across all platf

April 28, 2023

What the Heck is Reverse PR?

Podcasting isn’t new, but it hit the zeitgeist during the pandemic. When organizations couldn’t communicate their message to their people, customers, and prospects, podcasts became a perfect vehicle to talk shop and share insights, best practices, and thought leadership. Fun fact: in 2022, there were over 424.2 million podcast listeners worldwide. Another fun fact: podcasting is poised to become a $94.88 billion industry by 2028. So, for branding and marketing purposes, podcasts are no longer a

April 26, 2023

What’s Influencer Marketing and Is It Actually Worth It?

"Hey Siri, how much is the influencer marketing industry worth?"Answer: The industry is predicted to be worth $7.7 billion in 2023.Was that the number you were expecting? If I had to guess probably not. Influencer marketing is more than just a buzzword these days, it's a marketing strategy that's making significant strides in business and it's becoming a lot more difficult to ignore. If this was something your company waited to explore, you might reconsider after learning more. Here are just a f

April 24, 2023

Understanding Owned, Paid, and Earned Media for Your Business

Did you know that over 70 percent of customers say they are likely to buy from brands they follow on social media? With over 3.5 billion active social media users, that equates to some significant potential for businesses to generate revenue through social media platforms. In spite of the arguments that social media's permanence can harm an individual's reputation, MarketScale’s Brandon Morgan explains that social media--which is owned media--is actually a significant advantage for businesses wh

April 21, 2023

How to Pull More Marketing Content with Fewer Resources

The drive for efficiency and savings is top-of-mind for organizations of all sizes, with the prevailing sentiment being “how to achieve more with less.” For many marketing departments, it’s a question they are all too familiar with since that’s always their mission. Still, it’s one thing to ask; it’s a different matter to deliver, especially for smaller and mid-sized companies. The return question is, how to provide excellent marketing content with fewer resources and a limited budget?One soluti

April 19, 2023

The Art of On-Page SEO

It is an arcane art to making sure your page appears in search results. Everywhere you look there is another take, another piece of advice, another hack, but don’t follow that one because Google updated last month and doesn’t search keywords that way anymore. So, to avoid that messy and mercurial advice, what can you do to build a long-lasting, authoritative, site that both rates highly in search algorithms and is resistant to changes in said algorithms. Enter on-page SEO. On-page SEO can mean a

April 17, 2023

Creator Spotlight: Cristian Jimenez

"Ever since I was young, I was always interested in art. It was a strange interest since no one else in my family was an artist. There were a lot of musicians, but no one who drew or painted. My strange interest soon turned into a passion, and from very early on I knew that I wanted to do art professionally. I just needed to find out how. Then I discovered the wonders of 3D and motion graphics, and from then on it was a constant pursuing of knowledge on three. And how I could better my artistic

April 14, 2023

LinkedIn, B2B, social media, Business, Content Creation

The idea of LinkedIn is incredibly attractive. When it comes to our business, what more do any of us want than to be seated on a bus or a plane next to a potential business partner or client? The idea of building business connections without the tired process of shaking hands and spinning yarns is a great one. Unfortunately, you’re not the only one seated next to connected and interesting potential partners. We all are. And we all are posting and connecting and engaging to make the most of this

April 10, 2023

The Power of Interaction for Building Community

In today’s digital world, building a community is more important than ever before. Social media platforms and messaging apps have made it possible for people to connect with one another from all over the world. But building a community is not just about connecting people; it’s about creating an environment where people feel comfortable sharing their thoughts and ideas, where they feel supported, and where they can learn and grow together.One of the most powerful tools for building a community is

April 5, 2023

The Importance of SMEs in B2B Marketing

What is a Subject Matter Expert (SME)? The word “expert” is bounced around quite a bit and we are taught to seek the experts in certain fields for advice on our health, careers, home renovations, and pretty much everything else. But what really is an expert—what qualifies someone to be labeled as such? Can you claim to be an expert in anything you take interest in and have experience doing? Unfortunately, not.According to the U.S. Department of Energy, a subject matter expert (SME) is “an indivi

April 3, 2023

Marketing Like March Madness

Thought Leadership: David KempOver three weekends every March, America catches a fever. March Madness is back, in full swing, and if the latest ratings are any indicator, fans are watching college basketball like never before.Naturally, brands, marketers, and advertisers will seek opportunities to cash in on March Madness. Still, it is thousands of fans packing the stadiums where the real marketing lessons are taking shape. As David Kemp, Healthcare Marketing Lead at MarketScale, puts it, there

March 31, 2023

The Impact of ChatGPT on B2B Business. A Paradigm Shift?

Insights by: Ben ThomasArticle written by: Graham P JohnsonCan we talk about Chat GPT for a second? And maybe not to inflame the ongoing debates about the singularity or about shadow selves and rogue AIs, but an honest look at what this new tool is, and how it’s being used. Because at the end of the day, for all its hype and all its billions in funding, generative AI like ChatGPT is just that, a tool. From fire to inclined planes to the circuit, humanity has been finding better ways to get thing

March 31, 2023

ISC West 2023 Show Coverage

ISC West 2023 is in full swing this year as the event focuses on the latest technologies ranging from Access Control, Alarms and Monitoring, Video Surveillance, and more. Taking place March 28-31 (SIA Education@ISC: March 28-30, the Exhibit Hall: March 29-31) at the Venetian Expo, Las Vegas, thousands of security & public safety professionals will be available for networking opportunities as well as discussions rooted in and around emerging trends regarding Drones & Robotics, Cybersecurity & Con

March 30, 2023

Content You Should Know About (Editor's Choice)

If Professionals Want a Successful Career, Learn by Looking InwardsThe mentality of looking inwards and never giving up despite facing challenges and hardships is often an attribute shared amongst successful people. Never giving up is one icon’s motto — he overcame hardship, made a big bet (figuratively and literally) on himself and like-minded individuals, and came out victorious. Saying all that sounds easy, but only a few get to do it. So, how did one man shape his winning mindset?In this epi

March 29, 2023

MarketScale Explores The Business of Healthcare at ViVE 2023

MarketScale is headed to Nashville, Tennessee this year, to join senior and executive leadership in the digital healthcare space at ViVE. Held at the Music City Center, this event hopes to provide attendees with an individualized connection process, personalized programming and plenty of growth opportunities to be discovered over the course of four days in Nashville.From health plans, to big tech getting in on the healthcare business, we get an inside look at the subjects that will be a topic of

March 28, 2023

Why Authentic Content Drives Your Company’s Marketing Strategy

Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait.With the likes of TikTok, YouTube, and streaming services like Spotify, research shows that authenticity is a trend in terms of favorable core messaging. Delivering authentic media is key to developing genuine connections with your brand’s audie

March 27, 2023

MarketScale ProMat 2023 Coverage

MarketScale is at ProMat 2023 this year, one of the largest trade shows in the world for the material handling and logistics industry. Held biennially, the event attracts over 45,000 attendees and features over 1,000 exhibitors from around the world. Keynote speakers this year included Ron Howard, Annette Danek Akey, and Jose Andres among more.ProMat offers hands-on demonstrations, 150 educational seminars, and four exciting keynote speeches in 2023, providing people with solutions, networking o

March 24, 2023

Your One-Stop Shop for Industry Insights in Pro AV Today

The pro-AV industry is a dynamic and constantly evolving field that encompasses a wide range of technologies and applications. From conference room systems to digital signage and entertainment venues, pro AV technology is ubiquitous in our modern world. As such, it is important to stay up to date with the latest developments and trends in this industry in order to maximize the benefits it offers.Ben Thomas, Head of Pro-AV from Market Scale offers a one-stop shop to all things Pro-AV with hosting

March 22, 2023

Marketing

Stop Wasting Trade Show Dollars: Make Every Spend Count 2023

Trade shows can be a great way for businesses to showcase products and services to potential customers and partners. Often they are sales teams' primary way of generating leads. This makes the events very high value, but that value comes at a very high cost. The cost of exhibiting at trade shows ranges from expensive to hugely expensive.Trade shows are risky. The high cost and the possibility of not capitalizing on the potentially huge value, make them one of the riskier things that most compani

March 21, 2023

Let’s Take a Deep Dive Into the World of AI

MarketScale recognizes the importance of AI entering the workspace, but also the potential concerns voiced by industry leaders. Spanning across education, tech, logistics, and more, we spoke to SMEs asking them their thoughts on how this technology will revolutionize their industry, or, even how it might hinder progress. Check out Abbas Moledina, co-founder of YouMakr.ai talk with us on:How AI Search Engines for Businesses are Transforming the SpaceAbbas shared his opinion on the ways AI search

March 20, 2023

Improving LinkedIn Posts 101

LinkedIn has become a popular platform for professionals to connect, network, and share valuable information. As a marketer or business owner, it's important to understand how to use LinkedIn effectively to promote your brand and increase engagement. In this blog post, we'll be discussing some tips on how to use LinkedIn a little bit better, so that your posts get some extra engagement.1. Use media in your postsAlways post with a photo or video that's going to help your engagement and make sure

March 17, 2023

MarketScale Goes to Spain! Mobile World Congress 2023

Mobile World Congress (MWC) is one of the largest and most influential events in the mobile technology industry. Held annually in Barcelona, Spain, MWC brings together a diverse range of industry leaders, innovators, and experts to showcase the latest mobile technologies and trends.For B2B marketers, MWC provides an unparalleled opportunity to connect with key decision-makers, learn about the latest industry trends, and showcase their products and services to a global audience.Brandon Pfluger, S

March 15, 2023

What Is Going On in the World of Content Community Building?

The power of “Drive to Survive”Since the popular hit series “Drive to Survive” launched in March of 2019, Formula 1 quickly became the fastest-growing sport in the US, prompting additional F1 circuits to open in Las Vegas and Miami due to the fanbase’s growing popularity. But how did this series launch such sudden engagement in the sport? To put it simply: humans are creatures of habit, and content is what fuels us. It is through listening to other people's stories and understanding their motiva

March 10, 2023