LinkedIn, B2B, social media, Business, Content Creation

The idea of LinkedIn is incredibly attractive. When it comes to our business, what more do any of us want than to be seated on a bus or a plane next to a potential business partner or client? The idea of building business connections without the tired process of shaking hands and spinning yarns is a great one. Unfortunately, you’re not the only one seated next to connected and interesting potential partners. We all are. And we all are posting and connecting and engaging to make the most of this fortuitous turn of seat placements. So, when it comes to finding clients, and making a name for yourself or your company, what does one need to do to stand out on LinkedIn? Let’s take a look at some of the tactics that can pave the way toward creating your company’s reach.

• Deliver value

Nothing screams amateur—or even worse, a fake profile—than an incomplete profile. A professional cover photo, as well as a snappy description of your business and brand, will go a long way towards showing that you mean business when it comes to business.

• Complete your LinkedIn Profile

Nothing screams amateur, or even worse, a fake profile than not having it completed. A professional cover photo, as well as a snappy description of your business and brand, will go a long way toward showing that you mean business when it comes to business.

• Post regularly and consistently

Posting regularly builds trust and builds habits. If you can show that you provide a stream of useful information to your audience, you’ll keep it. Moreover, just as important as posting regular valuable content is staying consistent with that content. Staying on-brand and keeping your audience in mind with everything you post will help keep that audience coming back.

• Comment

Somewhat surprising to social media these days is how inherently “social” LinkedIn still is. Connections happen outside of the connection tab and that involves rolling up your sleeves and hitting the keyboard.

Delivering valuable, regular, and consistent content is the foundation of building a following that’s bolstered by an outreach of comments. Other ways to help build out your company’s following include:

It’s a long road to a following and there isn’t a secret or hack to it. Fortunately, LinkedIn not only makes building a following attainable; it is also extremely rewarding to the user who does so. So go forth and comment, post, and engage; you might just snag the attention of that client seated just next to you.

Article written by Graham P. Johnson

Article produced by Gabrielle Bejarano