Articles

Celebrating Women’s Leadership in the MarketScale Community

International Women's Day 2023 Theme has been maintained as "Embrace Equality".Happy International Women's Day to all the amazing women in the MarketScale community and beyond. International Women's Day celebrates all the achievements of women across the world and the many contributions they've made to social, economic, cultural, and political advancements. We're so very proud to say that our MarketScale community is comprised of women who lead teams, design and edit creative content, bring on n

March 8, 2023

Content Creation

3 Tips for Starting Your Own B2B Podcast

In recent years, podcasts have become a main communication tool for B2B companies. From industry thought leadership to education, there's a podcast for just about every interest. It's natural to want to start your own. But where do you begin? Here are three tips for starting your own B2B podcast. 1) Define your podcast audience and goalsBefore you start recording your podcast, you need to define your audience and goals. Who are you trying to reach? What do you want them to know? What action woul

March 3, 2023

How to Build a Powerful Ambassador Program for Your B2B Brand

This is Part II of a three-part series – Be sure to check out Part I: Why Guides Are So Powerful and Referral Programs Fall Short on MarketScale.comHaving a thriving ambassador program is a dream scenario for any organization, for a B2B organization, it is truly a blue-ribbon standard. Day by day the B2B environment becomes ever more competitive, buyers are more informed than ever, organizations are constantly looking to fill their pipelines, and our hyper-connected world, somewhat ironically, m

March 2, 2023

Content Creation

5 Ways To Come Up With Great Video Ideas

Video is one of the best ways to share your message with your community and grow your business. Videos are sharable, engaging, and fun. They let you create a memorable connection with your audience and can lead to better conversions. That said, it takes some work to come up with great video ideas. Here are 5 ways to make sure your media pipeline is always filled with great educational videos. Ask Your Community Talk to your customers, clients, partners, and team about what problems you can help

February 28, 2023

AI

How HR Professionals Can Use ChatGPT to More Effectively Benefit Their Businesses

HR professionals are turning to artificial intelligence (AI) like ChatGPT to streamline their processes and improve efficiency.

February 27, 2023

Content Creation

9 Ways B2B Companies Can Save Money Using MarketScale

In today's competitive business landscape, it's essential for companies to find ways to cut costs and optimize operations. HR, sales, and marketing are critical departments but are often scrutinized when it comes to budget-cutting initiatives. All of our partners see the ways that MarketScale helps them increase the quality and scale of their media, but we also see a group that has found and applied MarketScale Studio and our offerings to save money for their companies. Check out this video from

February 22, 2023

Presidents Day Trivia

Happy Presidents Day! On this day we commemorate the presidents of the United States and should reflect on the past leaders that have guided our nation and the world to where we are today. For a bit of fun, we wanted to share some trivia to kick off the week! 1. Presidents' Day is celebrated on the third Monday of February. This date was chosen as the holiday was originally established to honor George Washington's birthday on February 22nd.2. The holiday was officially known as Washington's Bi

February 20, 2023

Why Guides Are So Powerful and Referral Programs Fall Short

There are nearly countless “ambassador” programs across business today, especially in the direct-to-consumer world. “Refer someone to this” and “we’ll reward you with this.” They’re easy for a business to set up, they likely cost very little to run, and the discount offered is usually so low, that even if there was high utilization of the program, it likely wouldn’t present a significant financial consequence to the company. Unsurprisingly, these referral programs fall short and don't achieve th

February 16, 2023

Hiring During Low Unemployment: Tips from an HR Director

Hiring during a period of low unemployment can be a daunting task, but it's possible to find and attract talented candidates even in these times. The key is to think outside the box and use creative strategies to stand out from the competition.Here are nine tips to help you succeed in hiring during low unemployment:1) Get Creative with Job PostingsIn periods of low unemployment there are more jobs than job seekers. To make your job descriptions stand out, try to be creative and offer unique perk

February 14, 2023

Content Creation

ChatGPT Plus Rolls Out, But You May Still Have to Wait to Use It

ChatGPT Plus, the upgraded version of the popular language model, ChatGPT, has officially launched for $20 per month.

February 10, 2023

Live Thurs 10 AM CT: What B2B Marketers Can Learn from Super Bowl

As B2B sales and marketing professionals, it's important to stay on top of the latest trends and best practices in order to drive growth for our companies. Often this means keeping up with industry publications, reading blogs, listening to podcasts, and doing online training on new platforms, but once a year we have the biggest event in sports and advertising when we can watch for fun and feel like we are keeping up with part of our industry at the same time. Talking about this upcoming weekend

February 7, 2023

Content Creation

Meta Partners with BuzzFeed to Attract Creators from TikTok

Meta, the social media giant, is reportedly paying BuzzFeed millions of dollars to help attract more creators to Facebook and Instagram. As part of a reported $10 million deal reached last year, BuzzFeed is said to be helping generate creator content for Facebook and Instagram and training creators to grow their presence. This move is part of Meta's strategy to boost engagement as creators flock to TikTok, whose users grew 18% last year. Meanwhile, Facebook's growth stalled and Instagram grew le

February 2, 2023

The Human Way to Screen Job Candidates

While priorities vary throughout industries, one thing remains the same for all companies – the need to find and hire talented individuals.Video interviews have become a popular tool for HR professionals in the hiring process. They provide a number of benefits that make the recruitment process more efficient and cost-effective. By sending video interview requests from MarketScale Studio, you can easily find your next hire.One major advantage of using Studio to conduct video interviews is the abi

February 1, 2023

LIVE THURSDAY: How to Leverage Expert Interviews for B2B Lead Generation

This Thursday at 10 AM CT MarketScale Chief Revenue Officer, Tim Maitland, is hosting an event to teach how marketing and sales leaders can

January 31, 2023

How to Get Large Results from Micro-Learning

Micro-learning, the practice of delivering bite-sized chunks of information in short, focused sessions, is quickly becoming a popular method for employee training and development. And there's a good reason for this - research shows that micro-learning can lead to improved retention and application of information, as well as increased engagement and motivation.So should every company consider implementing a micro-learning program for their employees? There are a lot of benefits. Here are few that

January 27, 2023

Community-Generated Content is Killing Top-Down Messaging in B2B.

This community-generated content is killing top-down messaging that used to dominate the space.

January 23, 2023

5 Steps to Unlock Community-Generated Content – Jan 26 Event

5 Steps to Unlocking Community Generated Content - Live Event hosted by Tim Maitland - Jan. 26th

January 23, 2023