Articles

The Rise of Crowd-Powered Platforms

In today’s fast-paced world, the companies that are truly dominating their industries all have one thing in common: they harness the power of the crowd. From transportation to design and everything in between, crowd-based platforms have transformed how industries operate. Let’s take a closer look at how crowd-driven businesses have inspired various sectors and what this means for the future.When you examine the most successful companies today, you'll see they all rely on collective input and par

November 14, 2024

Celebrating Innovation, Growth: The 2024 Dallas 100 Award Winners

The Dallas 100 Awards, presented annually by the SMU Cox School of Business's Caruth Institute for Entrepreneurship, honor the fastest-growing private companies in the Dallas area. This prestigious recognition celebrates entrepreneurial excellence, innovation, and the economic contributions of local businesses. As we spotlight the 2024 winners, we also delve into what makes these companies leaders in their industries and invaluable to the Dallas business community.The Importance of the Dallas 10

November 13, 2024

2024's Election Cycle Showcases the Power of Nontraditional Media

The 2024 presidential election is over, and whether you’re celebrating or disappointed by the results, one undeniable takeaway is how much the media landscape has shifted.Thought leaders, influencers, and culture creators have become some of the most powerful voices, rivaling—and in many cases surpassing—traditional media outlets. This shift marks a new era in how politicians connect with the public and how messages are spread and received.As Time magazine pointed out, candidates like Kamala Har

November 13, 2024

How a Tire Company Became the World’s Most Prestigious Food Critic

Imagine the year is 1900. Cars are loud, rickety contraptions, rattling down dusty roads, and only about 3,000 of them exist in all of France. Édouard and André Michelin, brothers with a dream of selling more tires, are scratching their heads. They’ve got an ambitious plan: to get people to drive more, so that—naturally—they’ll need to buy more tires. But how do you encourage people to embrace a technology so new, so intimidating, that the concept of a road trip feels like a science fiction nove

November 12, 2024

Honoring Veterans: A Tribute to Those Who Served and Families

Today, we pause to honor and express our deepest gratitude to the men and women who have served in the U.S. armed forces. Their bravery, sacrifice, and unwavering dedication to protecting our freedoms inspire us all. Alongside them, we recognize the families who supported them every step of the way—the loved ones who experienced their absence, shared their strength, and continue to stand by them long after their service.For many, Veterans Day is also a time of personal reflection. It’s a day to

November 11, 2024

The Rise of Crowd-Generated Content in Transportation with Alto

As consumers become savvier and more discerning, authenticity in branding is increasingly essential. Crowd-generated content (CGC) is emerging as a key strategy for brands to showcase genuine customer experiences, especially in industries where trust and reliability are essential. For Alto, a Dallas-based car service, leveraging CGC isn’t just about building brand awareness; it’s about creating a community of riders who share their real, unfiltered experiences. This transparency allows Alto to c

November 8, 2024

Case Studies

Case Study: Hai Robotics Boosts Brand with Podcast

Hai Robotics partnered with MarketScale to enhance brand visibility through strategic video and podcast content, driving engagement and digital presence.

November 8, 2024

Case Studies

Case Study: Boosting Content Creation for M&A Healthcare Advisors

Discover how M&A Healthcare Advisors increased content output by 4-5x with MarketScale, expanding from basic video content to podcasts and w

November 7, 2024

From Education to Entrepreneurship: A Conversation with Dasha McBride

On the most recent episode of Coffee Break, we were joined by the extraordinary Dasha McBride, a digital marketing maverick with a special knack for blending education and media. Packed with laughter, music, and introspective moments, the chat took us on an exhilarating journey through Dasha’s roller-coaster career. And yes, there's even room for hair talk!Espresso 3: A Break with Dasha McBrideFacing the Unknown with a SmileDasha kicked off by recalling her first "big girl" job at the Birmingham

November 7, 2024

10 Ways UGC & CGC Are Disrupting Legacy Media in B2B Marketing

Welcome to the Era of Crowd-Driven Influence1. A Disruption Decades in the MakingThe shift from legacy media to user-generated content (UGC) and community-generated content (CGC) is more than a trend—it’s a transformative movement. In today’s crowd-driven landscape, brands no longer control the narrative; communities do. B2B companies ignoring this shift risk falling behind as competitors leverage UGC and CGC to amplify customer voices, experts, and influencers.2. The Decline of Legacy Gatekeepe

November 7, 2024

Editing on the Go: The Power of Mobile Video Editing Software

At MarketScale, we’re all about empowering people—whether they’re employees, creators, or brand ambassadors—to share their stories with style and confidence. One way we’re making that happen is through accessible, intuitive video editing software that turns anyone with a smartphone into a storytelling pro. With mobile-friendly apps like CapCut, Adobe Premiere Rush, and InShot, what once required hours hunched over a desktop can now be done with a few taps on your phone, ideal for everyone from t

November 6, 2024

Save Your Video Edit Styles Like Your Favorite Coffee Order

Discover how MarketScale's Saved Orders feature streamlines your video editing process by saving your preferred styles, ensuring brand consi

November 5, 2024

How MarketScale Supports HR in Talent Acquisition

In today’s competitive job market, finding talent that not only has the right skills but also aligns with company values is more crucial than ever. HR teams know that talent acquisition goes beyond checking off qualifications; it’s about fostering a culture that champions growth, creativity, and collaboration. MarketScale offers tools that empower HR teams to streamline this hiring process while enhancing cultural alignment—setting new hires up for long-term success.Amplifying Cultural Fit from

November 4, 2024

From Journalism to Digital Media Strategy: Alice Iversen’s Journey

At MarketScale, we believe that every professional brings a unique story and perspective that enriches our team. Today, we’re delighted to spotlight Alice Iversen, one of our talented Digital Media Strategists, and explore the experiences that shaped her career and helped drive her passion.Espresso 2 with Alice IversonDiscovering a Passion for Authentic StorytellingAlice’s journey into media wasn’t conventional, nor was it easy. Originally from North Carolina, she grew up moving frequently, expe

October 31, 2024

Unlocking Company Culture with MarketScale Studio for HR Teams

In a competitive hiring landscape, attracting and retaining talent means showing off what makes your organization unique—your people and culture. MarketScale offers HR professionals an effective, scalable way to create authentic content that brings their culture to life, helping to elevate recruiting efforts, drive engagement, and foster a sense of community across the company. Here’s how MarketScale can revolutionize content creation for your HR initiatives and inspire your teams to be active c

October 30, 2024

Honoring Breast Cancer Awareness: Tribute to Family & the Fight

October is Breast Cancer Awareness Month, a time to raise awareness, support survivors, and celebrate those we have loved and lost. At MarketScale, we’re inspired by our partners like GE Healthcare that are on the frontline of breast cancer detection and diagnostics, developing technology that supports early detection—a critical factor in saving lives. This year, one of our own team members brought this mission close to home by participating in the Susan G. Komen Race for the Cure 5K, alongside

October 30, 2024

MarketScale 101: Put the Power of the Crowd to Work for B2B

Date: Wednesday, 11/6 at 2 PM CT// Content is king. Making it feels hard. What if your crowd made it easy? Successful content, brands, and influencers today are made strong by the voices who amplify their message and status. The same goes for B2B companies. You need raving fans of your brand creating content for you. You need a crowd creating community-generated content.Voice of B2B and MarketScale Education Lead Daniel Litwin is here to give you the tools and get your wheels turning on how to m

October 30, 2024

Introducing 'Mark as Complete' and 'Saved Orders'

Introducing 'Mark as Complete' and 'Saved Orders'

October 29, 2024

How FAIR DAY Elevated Company Culture with CGC—And You Can Too

Building strong company culture is more than just internal initiatives; it’s about creating moments that bring your team together and reflect your values. At MarketScale, we took a day off to experience the State Fair of Texas® – and it wasn’t just about corn dogs and thrill rides. We captured the energy, the fun, and the team spirit through CGC (Community-Generated Content), showing just how powerful company culture can be when shared with the world.1. Why CGC is a Game Changer for Company Cult

October 28, 2024

Stay Hungry, Stay Engaged: Jobs’ Blueprint for Community Content

Steve Jobs’ 2005 Stanford commencement speech was more than just a personal reflection—it was a roadmap for how professionals can drive innovation by staying curious, passionate, and deeply engaged in the work they love. Jobs' call to "stay hungry, stay foolish" is not just a motivational mantra; it's a strategy for career and business success that resonates deeply in today's rapidly evolving, content-driven world. His approach aligns perfectly with the rising power of community-generated conten

October 25, 2024

The Power of B2B Influencers: Driving Growth with Authenticity

In recent years, B2C companies have thrived by harnessing the power of influencer marketing. Influencers on platforms like Instagram, TikTok, and YouTube have built massive followings, creating trusted spaces where brands can engage directly with consumers. Now, as B2B companies face growing competition and increasingly complex buying processes, the shift toward influencer-led marketing in the B2B sector is becoming more urgent—and those willing to embrace this trend will reap significant reward

October 25, 2024

MarketScale DMS Leads Relief Effort for Hurricanes Helene & Milton

As hurricanes Helene and Milton swept through the southeastern U.S., causing widespread destruction from Florida to the Carolinas, the MarketScale Digital Media Strategist (DMS) community sprang into action. With many of our colleagues and their families affected by the storms, this became a personal cause, and MarketScale is proud to support relief efforts in collaboration with the American Red Cross.Photo by Red CrossDonate to the Red Cross: Red Cross Donation PageNorth Carolina Disaster Relie

October 24, 2024

Corporate Ad Agencies to MarketScale’s Community of Strategists

Christina Marcelin is the kind of professional who transforms content strategy into something far more meaningful—she brings people together. As one of the most notable members of MarketScale’s Digital Media Strategist (DMS) community, Christina has made a name for herself by cultivating real connections between brands and their audiences. It’s not just about the content for her—it’s about amplifying the voices that matter most: the community around the brand.Espresso 1 - Christina MarcelinIn a

October 24, 2024

Case Studies

Case Study: Red Lion Controls Rebuilds B2B Marketing Foundations

Red Lion Controls redefined its B2B marketing strategy, boosting brand visibility and leadership through a targeted content overhaul.

October 24, 2024

Use the Power of the Crowd for Your Creative B2B Projects

Date: Wednesday, 11/13 at 2 PM CT// Content is king. Making it feels hard. What if your crowd made it easy? Successful content, brands, and influencers today are made strong by the voices who amplify their message and status. The same goes for B2B companies. You need raving fans of your brand creating content for you. You need a crowd creating community-generated content.Voice of B2B and MarketScale Education Lead Daniel Litwin is here to give you the tools and get your wheels turning on how to

October 23, 2024

MarketScale 101: Use the Power of the Crowd for B2B Projects

Date: Wednesday, 11/20 at 2 PM CT// Content is king. Making it feels hard. What if your crowd made it easy? Successful content, brands, and influencers today are made strong by the voices who amplify their message and status. The same goes for B2B companies. You need raving fans of your brand creating content for you. You need a crowd creating community-generated content.Voice of B2B and MarketScale Education Lead Daniel Litwin is here to give you the tools and get your wheels turning on how to

October 16, 2024

Company Culture ISN'T Just Built In Boardrooms or at Desks

Company culture isn't just built in boardrooms or at desks; it's forged in shared experiences, camaraderie, and, in our case, a memorable trip to the State Fair of Texas®. For our latest team outing, we embraced the energy of the fairgrounds to capture Community-Generated Content (CGC) for an exciting company culture video, and the results were nothing short of spectacular.Scavenger Hunt and Fun at the FairThe highlight of the day was our scavenger hunt, which guided our team through various ico

October 15, 2024

Case Studies

Case Study: Strengthening Global Marketing for MicroDrones

Discover how MicroDrones partnered with MarketScale to deliver high-quality, cinematic video content worldwide, boosting brand perception an

October 10, 2024

MarketScale 101: Harness the Crowd for Creative B2B Projects

Date: Wednesday, 11/27 at 2 PM CT// Content is king. Making it feels hard. What if your crowd made it easy? Successful content, brands, and influencers today are made strong by the voices who amplify their message and status. The same goes for B2B companies. You need raving fans of your brand creating content for you. You need a crowd creating community-generated content.Voice of B2B and MarketScale Education Lead Daniel Litwin is here to give you the tools and get your wheels turning on how to

October 9, 2024

Ready to Experience the Future of Onsite Video Production?

Gone are the days of uncertainty surrounding onsite shoots. With our newly integrated tools in logistics and video management, we’re bringing you the same level of real-time updates and communication that top-tier services like Uber, DoorDash, and Amazon provide. Now, you can follow your production every step of the way with transparency, efficiency, and control at your fingertips.What’s New for YouWith the latest enhancements to Studio, your production experience will never be the same. Here’s

October 8, 2024

MarketScale 101: Harness the Crowd for Creative B2B Projects

Date: Wednesday, 12/4 at 2 PM CT// Content is king. Making it feels hard. What if your crowd made it easy? Successful content, brands, and influencers today are made strong by the voices who amplify their message and status. The same goes for B2B companies. You need raving fans of your brand creating content for you. You need a crowd creating community-generated content.Voice of B2B and MarketScale Education Lead Daniel Litwin is here to give you the tools and get your wheels turning on how to m

October 2, 2024

Grow Your Business Like Selena with Powerful Community Marketing

The success story of Selena's makeup brand, Rare Beauty, goes beyond the realm of cosmetics. It's a movement constructed on inclusivity, men

September 17, 2024

Identify and Engage Your Key Stakeholders

Strategy is crucial when introducing a new product or service to the market. An integral aspect of this strategy is determining who will be the face of your marketing campaign. In an era increasingly influenced by human connection and personal experiences, it's essential to identify key stakeholders who can effectively evoke trust and evangelize your product.Aligning Human Touch Points with Your Product MessagingAs technology continues to develop, the buying behavior of B2B customers is shifting

September 13, 2024

Understanding the Challenge of Taking Content International

In today’s globalized world, taking content marketing international is no longer just a luxury for large corporations, but a necessity for m

September 13, 2024

Workshops

How I Made My Trade Show Booth a Hit with Engaging Content

Original Air Date: Thursday, 9/5// Ready to elevate your trade show game? It’s time to turn your booth into a powerhouse of content that not only grabs attention but also drives real business results.Most brands view trade show content as an afterthought, often falling victim to a lack of personnel, time, and focus. With so many trade shows on the calendar, it's easy for content creation to feel secondary. Smaller shows, in particular, suffer from this neglect, leading to minimal impact despite

September 5, 2024

Workshops

How I Launched My Company’s Podcast and You Can Too

Original Air Date: Thursday, 8/29// Need to finally launch that podcast for the company? We're walking you step by step on how to go from goal to consistent show, and how MarketScale Studio will help you scale. Content consumers love podcasts. Your B2B company should have one; podcasts put a mic on the behind-the-scenes conversations audiences are itching to hear, and they bring personality and opinion to an otherwise stiff world of marketing content. They communicate authority, credibility, and

August 29, 2024

How Can I Turn My Podcasting Vision Into Reality?

In today’s digital age, podcasting has emerged as one of the most powerful mediums for storytelling, brand building, and audience engagement. Whether you're an industry expert, a thought leader, or simply someone with a passion for sharing knowledge, launching a podcast can be a transformative experience. But turning your podcasting vision into reality requires more than just a microphone and a good idea—it demands careful planning, strategic execution, and ongoing dedication.1. Define Your Podc

August 28, 2024

Workshops

From Video to Masterpiece: Studio AI Writer Redefines Blogging

Original Air Date: Tuesday, 8/27// The last thing a marketing team wants to do is write another blog from scratch. To make them impactful, you need real, thoughtful, well-researched insights. You need to tap into the expertise in your community! Did you know MarketScale Studio now makes tapping into that wealth of knowledge easier than ever with our newest tool, AI Writer & Docs? In the age of ChatGPT, it's easier than ever to get from 0 to 1 with written content. But even then, getting GPT to s

August 27, 2024

Workshops

Taking Marketing Content Global: Getting SME Talking in30 Language

Original Air Date: Thursday, 8/22// Time for a crash course on taking your marketing content international.Most B2B companies aren't just creating content for an English-speaking audience. Nowadays, getting your message, product, thought leadership, and content in front of international audiences is critical! But... • How do you make sure you're retaining the authenticity, relatability, and coherence of your native language content for international audiences? • How do you generate new content f

August 22, 2024

It’s Here! Elevate B2B Content Creation with MarketScale AI

Try MarketScale AI WriterIn today’s fast-paced digital world, creating consistent, high-quality content is no longer just a luxury—it's a necessity. Whether you're producing blog posts, news articles, social media content, or newsletters, the need for fresh and engaging material is constant. For B2B companies, this challenge is magnified. Generating impactful content often consumes precious time, demands specialized skills, and can overwhelm even the most seasoned marketing teams.Introducing Mar

August 16, 2024

Get Ready: Something Extraordinary Is Coming Soon!

Do you feel that? It’s the excitement in the air, the anticipation of something groundbreaking on the horizon. Here at MarketScale, we’ve been quietly working on something that will transform the way you do business. You’ve seen glimpses, heard whispers, and now, the wait is almost over. Get ready to be amazed.AI Translation: Breaking Down Barriers Like Never BeforeImagine a world where language is no longer a barrier, where your business can communicate effortlessly with anyone, anywhere. Our A

August 7, 2024

Introducing MarketScale Studio's On-Site Video Booking

The business landscape evolved dramatically when services like Uber and Airbnb simplified the way we book services. Now, MarketScale Studio revolutionizes B2B video production with our innovative On-Site Video Booking feature.Book Your Video Production Anywhere, AnytimeOur user-friendly interface and seamless Google Maps integration make booking a video shoot easier than ever. Simply click the globe icon in the top menu to access the booking portal. Whether you need a facility tour, a trade show

July 29, 2024

Elevate Your B2B Content with MarketScale AI Writer

In today's fast-paced digital landscape, the need for consistent, high-quality blogging and written material is undeniable. Blogs and articles are not just essential educational tools but also significantly enhance SEO. However, for B2B companies, creating impactful content consistently is a major challenge. It's time-consuming and heavily dependent on the expertise and availability of your marketing team.Enter MarketScale AI Writer – a game-changing solution designed to revolutionize content cr

July 23, 2024

Exciting MarketScale Update: Dashboards Coming Soon

Hey MarketScale fam! We've got some super exciting news to share with you all. What’s the Buzz?Soon, every client’s Studio instance will have Dashboards right inside MarketScale Studio. Yep, you heard that right! In today's world, where data is king, everyone—from Tesla owners checking their car stats to frequent flyers tracking their miles on apps like Delta—loves diving into data. And now, you can too, right within our platform.Why Should You Care?With this new update, you'll be able to track

July 18, 2024

Unlocking Growth: How MarketScale Empowers Agencies

In the fast-paced world of marketing, agencies are constantly seeking innovative solutions to drive growth and deliver exceptional results for their clients. MarketScale offers a powerful platform tailored specifically for agencies, providing the tools and resources needed to elevate your content creation, distribution, and client engagement strategies. Here's a closer look at how MarketScale for Agencies can transform your business.Comprehensive Content CreationAt the heart of any successful ma

June 13, 2024

Collaborative Credit: Using Community Recognition in Marketing

In the rapidly evolving landscape of marketing and advertising, the traditional clash over credit between agencies and brands is resurfacing with renewed vigor. Independent agencies, particularly those just entering the scene, are increasingly insisting that their contributions be acknowledged explicitly by clients. This demand for recognition highlights a critical point of contention: while agencies seek to establish their credentials and expertise through direct credit, there's an alternative

May 23, 2024

Creating a Culture Where Everyone Is a Marketer

In the fast-paced world of marketing, innovation is often touted as the backbone of industry leaders. However, innovation isn't just about a few bright minds working behind closed doors; it involves creating a culture where every team member feels empowered to contribute. In this blog, we explore how transforming every employee into a marketer can drive your company forward.Empower Every VoiceA truly innovative company culture values every voice, not just those in the marketing department. Here’

May 16, 2024

Empower Your Marketing Department for B2B Success with MarketScale Studio

In today's fast-paced B2B environment, cross-departmental unity is not just beneficial—it's crucial. MarketScale Studio emerges as a beacon of innovation, providing a suite of tools designed to bridge the gaps between departments within any organization—from Human Resources to Executive Leadership. Let’s get into how MarketScale Studio isn't just another tool, but a core strategy enhancer for every department.For Human Resources:Enhancing Employee Engagement and RecruitmentHR teams are often the

May 9, 2024

5 Ways To Use Studio & Transform Your HR

Welcome to the digital era of Human Resources! Gone are the days of mundane paperwork and traditional hiring processes. Studio is the revolutionary tool that is transforming HR departments across the globe. HR leaders who have experienced firsthand the remarkable capabilities of Studio share how this tool can elevate HR initiatives.Enhancing Company CultureStudio bridges the culture content gap effortlessly. Whether it's creating captivating videos or uploading engaging posts, Studio empowers HR

May 2, 2024

Introducing Machine M2M Marketing: The Future of Automation

As the landscape of business and technology continues to evolve, a novel concept is emerging that may soon redefine the traditional marketing framework: Machine to Machine (M2M) Marketing. This innovative approach could fundamentally transform how businesses interact, making it crucial to explore its implications and potential.The Rise of M2M MarketingM2M Marketing builds on the foundation laid by the Internet of Things (IoT) and the increasing autonomy of machines in business processes. As devi

April 24, 2024