Case Study: Red Lion Controls Rebuilds B2B Marketing Foundations

Client: Red Lion Controls

Industry: Industrial Automation

Key Contact: Laëtitia Donovan, Global Director of Marketing Communications

The Challenge

Red Lion Controls, a leader in industrial automation, was at a turning point in its marketing journey. Tasked with transforming the marketing department, Laëtitia Donovan faced the challenge of building a cohesive, foundational content strategy that could elevate the brand’s messaging and increase visibility in a highly technical B2B space. The difficulty lay in finding a content partner that truly understood the unique nuances of B2B marketing, especially within the industrial sector.

Traditional content creation methods weren’t delivering the quality or consistency needed to effectively showcase Red Lion’s expertise. The company needed a strategic partner who could help streamline content production, bring fresh ideas to the table, and ultimately make the marketing team shine.

"It's always difficult to find a partner that understands the B2B environment, especially in the industrial space," shared Laëtitia Donovan. "We needed a partner who could elevate our message and deliver the results we were looking for."

The Solution: A Strategic Content Partnership with MarketScale

Red Lion Controls partnered with MarketScale to revamp its content marketing approach. Starting with a trial engagement, MarketScale quickly demonstrated its value by delivering high-quality, strategically aligned content within the first month.

Highlights of the Approach:

• Personalized Support: MarketScale provided a dedicated account manager, offering a personalized experience and acting as an extension of Red Lion’s marketing team.
• High-Quality Content Production: MarketScale’s expertise in video production, podcast creation, and content development helped enhance Red Lion’s brand messaging and establish thought leadership.
• Seamless Communication: The team’s responsiveness and proactive collaboration ensured that every deliverable was aligned with Red Lion’s strategic goals.

"MarketScale makes our marketing team look like superstars. Their level of responsiveness and the quality of their content have been exceptional,"

 - Laëtitia Donovan, Global Director of Marketing Communications

The Results

The partnership with MarketScale quickly paid dividends, transforming Red Lion’s content strategy and enhancing its market presence. By acting as a true extension of the Red Lion marketing team, MarketScale helped streamline content production and deliver impactful results.

Key Metrics:

• Content Quality Improvement: Immediate elevation in the quality and consistency of content, helping to position Red Lion as a thought leader in the industrial automation sector.
• Enhanced Brand Messaging: Improved brand perception and visibility, leading to increased engagement with both existing clients and new prospects.
• Streamlined Collaboration: The dedicated account manager and personalized support allowed Red Lion’s internal team to focus on broader strategic initiatives.

"We used MarketScale on a trial basis, and within the first month, I was completely sold. Their commitment to our success and understanding of the B2B space made them the perfect partner,"

 - Laëtitia Donovan, Global Director of Marketing Communications

Conclusion

Red Lion Controls’ collaboration with MarketScale has been a transformative experience, setting a new standard for the company’s content marketing efforts. By focusing on strategic alignment, high-quality content, and seamless collaboration, MarketScale has helped Red Lion elevate its brand messaging and strengthen its position in the industrial automation market.

MarketScale’s impressive NPS score of +73 and a client satisfaction rating of 9.2 out of 10 reflect the company’s dedication to delivering outstanding results. The partnership with Red Lion is a testament to MarketScale’s ability to provide tailored solutions that drive real impact.

"MarketScale has exceeded our expectations from day one. They've become an indispensable part of our marketing strategy, helping us build a stronger, more effective content marketing program,"  

- Laëtitia Donovan, Global Director of Marketing Communications

Interested in transforming your content strategy?

Contact us today to discover how MarketScale can help you create high-quality, engaging content that elevates your brand and drives measurable results.