MarketScale

Solutions

The expertise is already there.
It just isn’t captured yet.

MarketScale is the B2B content operating system that turns the expertise inside your company (engineers, executives, customers, and partners) into published, credible media. One capture engine powers twelve outcomes: GEO and AI visibility, thought leadership, sales enablement, customer stories, event capture, recruiting, and more. Explore the solutions below, or see how the platform works end to end.

Book a demoSee the platform →

How MarketScale works

One platform. Capture once, publish everywhere.

01Capture

Record experts, customers, and partners on video, audio, or async media request, or pull from Notion, GitHub, Jira, and WordPress.

02Produce

AI and a professional editorial network turn each source into articles, posts, clips, case studies, and newsletters in the expert’s real voice.

03Distribute

Publish across your channels and MarketScale’s 16 B2B industry verticals, then track what drives pipeline and AI citations.

73%
of B2B buyers now use AI tools in their research process
Superlines 2026View the research →
75%
of buyers researched a product they were not considering after reading thought leadership
Edelman-LinkedIn 2024
84%
of buyers trust brands more when they feature real customer voices
Taggbox 2025
24x
more reach when employees share content vs brand channels
EveryoneSocial 2025
Demand & visibility

Get found and believed

Sales & revenue

Turn content into pipeline

Production engines

Capture and produce at scale

Operations

Make every team a publisher

Every solution runs on the same platform and publishes into 16 B2B industries. It starts by capturing your experts in our studios. Developer and technical teams can also generate content straight from their workflow with Code to Content. See real outcomes in our case studies, the data behind every play in our research and reports, and what it costs on pricing.

The result

“We used to spend $150K on our annual conference and leave with three booth photos. Last year we had 47 edited video assets ready by the end of day two and published content every week for the next four months.”

VP of Marketing, Industrial Technology Company. MarketScale client result
500+ B2B brands publish hereIntelVerizonGE HealthCareJohnson ControlsSafranMitsubishi PowerPhilipsEYBose Professional
500+ B2B brands publish here
IntelVerizonGE HealthCare
Johnson ControlsSafranMitsubishi Power
PhilipsEYBose Professional

Get started

Not sure which solution fits? Start with a 15-minute demo.

We'll map your experts, your buyers, and the fastest path to published content that drives pipeline.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512

Questions

Common questions about MarketScale

What is a B2B content operating system?

A B2B content operating system is the single platform a company uses to capture expert knowledge, produce media from it, and distribute that media across every channel. Instead of stitching together separate camera, editing, writing, and publishing tools, MarketScale runs all of it as one connected workflow, so a single source recording becomes articles, posts, clips, case studies, and newsletters that drive visibility, credibility, and pipeline.

How does MarketScale work alongside an agency or a freelance marketplace?

MarketScale is a platform plus a managed editorial network, and it sits comfortably next to the partners you already work with. You keep ownership of every asset, capture is built into your team's existing workflow, AI handles the repetitive production, and a vetted professional network does the human craft. Agencies use MarketScale to create and manage their clients' work on the platform, and many join our agency partner program. The result compounds: each capture feeds the next.

Which teams use MarketScale?

Marketing, sales, customer success, support, HR, and partnerships all run on the same platform. Marketing uses it for thought leadership and GEO visibility, sales for customer stories and enablement assets, support and CS for knowledge content, HR for employer brand and recruiting, and partnerships for channel enablement. One capture engine serves every one of these outcomes.

Do we need to create new content, or can MarketScale use what we already have?

Both. MarketScale can capture new expert interviews on video, audio, or async media request, and it can also pull from the systems where your expertise already lives (Notion, GitHub, Jira, and WordPress) to turn existing work into published media. Most companies start with the knowledge they already have and add new capture from there.

How fast can we go live?

Most teams publish their first MarketScale-produced assets within the first few weeks. Capture can start as soon as your experts are scheduled, AI production turns each source around quickly, and the editorial network handles the polish. The fastest path is a 15-minute demo where we map your experts, your buyers, and the first content to ship.