Skip to content
MarketScale
‹ Back to IndustriesTransportation

The Last Mile: The Micro-Mobility Revolution

With transportation one of the largest sources of global warming, humankind must find another way to get from Point A to Point B. Max Rastelli, Owner of HFX e-Scooters joins this episode of Segway’s The Last Mile to discuss the micro-mobility revolution and why this solution to the first mile/last mile problem is here…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

Share

With transportation one of the largest sources of global warming, humankind must find another way to get from Point A to Point B. Max Rastelli, Owner of HFX e-Scooters joins this episode of Segway’s The Last Mile to discuss the micro-mobility revolution and why this solution to the first mile/last mile problem is here to stay.

Rastelli has been an instrumental player in implementing personal transportation into the city of Halifax, Novia Scotia, offering an alternative to personal vehicles as a means of getting from point A to point B.

“Being a Segway tour operator and dealer for a number of years, we always had this vision of micro-mobility or something that could replace a car or vehicle that was friendly to the planet, good at reducing greenhouse emissions—helping to reduce traffic congestion, helping to get cars off the roads. So, it’s kind of been in our DNA for a number of years here,” Rastelli said.

For years, cities have been promoting public transportation to reduce greenhouse gas emissions, yet the problem of getting the commuter from their origin (homes/point A) to the transit hub, then from the transit hub’s final spot to their ultimate destination (offices/point B), still remains.

“Unless you can make that first mile/last mile problem cheap, convenient, and in some way, have it be integrated with public transit systems—if it’s not convenient, what do people do,” asks Rastelli. “They may want to take the bus, but at the end of the day, many people just get into their cars because it’s simply not convenient to get to that first mile/last mile. And really, there’s only been a couple of choices—you either walk or you take a bicycle.”

But scooter technology, or rather, the micro-mobility revolution has made a huge impact, exciting investors and the eco-conscious consumer.

“This is why we’re calling it a revolution, because all of a sudden, it’s like WOW, this might actually make a big difference,” he said.

Listen to hear more about the micro-mobility revolution, Segway’s influence in mobility transformation, and the routes and paths Rastelli has traversed to implement e-scooter technology into the urban planning of his home city of Halifax.

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Transportation Insights

BTS freight dashboard flags rail, truck, and port metrics operators need to watch now

BTS freight dashboard flags rail, truck, and port metrics operators need to watch now

The BTS freight dashboard provides real-time tracking of key transportation metrics including port throughput, rail dwell times, truck speeds, and spot rates across U.S. corridors. It serves as a critical tool for operators in the transportation industry needing timely data to optimize logistics. The dashboard enables better decision-making by providing near-real time insights on freight movement.

  • 01The BTS dashboard tracks key metrics like port throughput and rail dwell times.
  • 02It provides real-time data for U.S. transportation corridors.
  • 03The tool aids logistics operators in optimizing freight movement.

Jul 11, 2026

CMA CGM buys FedEx Supply Chain for $1.4B, tripling CEVA's North American footprint

CMA CGM buys FedEx Supply Chain for $1.4B, tripling CEVA's North American footprint

CMA CGM has acquired FedEx Supply Chain for $1.4 billion, significantly increasing CEVA Logistics' presence in North America. The deal includes 150 warehouses and 20,000 employees. This acquisition is a major strategic move for CMA CGM in expanding its logistics operations.

  • 01CMA CGM acquires FedEx Supply Chain for $1.4 billion.
  • 02CEVA Logistics gains 150 warehouses in North America.
  • 03The acquisition adds 20,000 employees to CEVA's operations.

Jul 10, 2026

US logistics costs drop to 7.8% of GDP as talent and technology demands reshape supply chain priorities

US logistics costs drop to 7.8% of GDP as talent and technology demands reshape supply chain priorities

The 37th State of the Logistics Union report by CSCMP and Kearney indicates that US logistics costs have fallen to 7.8% of GDP. Driving this shift are the increasing demands for skilled supply chain professionals and advancements in technology. These factors are reshaping supply chain priorities and addressing talent gaps.

  • 01US logistics costs are now 7.8% of GDP.
  • 02There is a growing demand for skilled supply chain professionals.
  • 03Technology advancements are reshaping supply chain priorities.

Jul 10, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub