Snow League’s NBC, Peacock and YouTube plan makes Season Two a production workflow test
The Snow League and NBC Sports expanded their U.S. media rights agreement for Season Two, adding additional NBC windows, more than 50 hours of live Peacock coverage, and live simulcasts on The Snow League’s YouTube channel, according to Sports Video Group. The league said Season One reached 8.1 million viewers across five NBC broadcasts, putting more pressure on consistent execution across broadcast television, subscription streaming, and open platforms. SportBusiness previously reported the league raised $15 million to enhance event production and grow media properties, while Variety’s original 2024 rights announcement said the first-season prize purse would exceed $1.5 million and Sports Video Group later reported it as $2.2 million. For operations leaders in sports media and venue production, the practical takeaway is that Season Two will send one event feed into three distribution paths with different ad, rights, and measurement requirements.
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Key facts, context, and what it means, in one minute.
Key takeaways
A single live event is now expected to ship cleanly to broadcast (NBC), SVOD (Peacock), and free AVOD (YouTube) at the same time. That forces early decisions on master-control design, redundancy, and who owns the “truth” feed.
The best benchmark in the announcement is scheduling volume, not hype: Peacock’s live coverage grows to “over 50 hours” in Season Two (Sports Video Group), a workload jump that changes staffing models for graphics, clipping, and compliance.
Variety reported ahead of Season One that the prize purse would exceed $1.5 million, and Sports Video Group later reported Season One’s purse at $2.2 million. For sponsors and distributors, that contrast underscores the difference between early projections and what is reported after the season.
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The Snow League’s Season Two U.S. distribution plan spans Peacock, YouTube and NBC. Sports Video Group reported Sept. 1 that the league and NBC Sports expanded their media rights agreement, with live coverage on Peacock increasing to more than 50 hours and all competitions streaming live on The Snow League’s YouTube channel, while NBC will carry broadcast windows.
With those additions, the renewed winter-sports deal is also a packaging story: the same events are being scheduled for Peacock, YouTube and NBC.
The challenge is presenting the same live competition across Peacock, YouTube and NBC.
Season Two increases the amount of coverage and adds a new U.S. venue.
Sports Video Group said Season One reached 8.1 million viewers across five NBC broadcasts in the U.S. The announcement did not specify whether that figure reflects cumulative audience or unique viewers.
Season Two also adds a second U.S. stop, Park City Mountain in Utah, alongside Buttermilk at Aspen Snowmass, according to Sports Video Group. Park City Mountain will feature a 22-foot halfpipe described as the venue’s first since the 2019 FIS World Championships.
Sports Video Group reported that the Season Two schedule begins with Cardrona, New Zealand on Sept. 19, 2026, streaming live on YouTube, followed by an NBC encore on Dec. 27. U.S. events follow in January 2027, and the championship finale is slated for LAAX, Switzerland in March 2027, with live coverage on Peacock and YouTube and an NBC encore.
Season Two expands live distribution to YouTube alongside Peacock and NBC.
In Sports Video Group’s Sept. 1 report, the expanded deal includes live simulcasts on YouTube, with “all competitions” streaming live on The Snow League’s YouTube channel.
Sports Video Group’s report describes a Season Two setup that includes Peacock live coverage, live YouTube streams for all competitions, and NBC broadcast windows.
Variety’s original report on the NBC Sports deal in November 2024 described events airing live on Peacock, with encore presentations on NBC. Sports Video Group reported Sept. 1 that, for Season Two, “all competitions” will also stream live on YouTube.
Funding and prize purse figures provide additional context around the league’s growth plans.
SportBusiness reported in November 2025 that the league raised $15 million to accelerate growth, with emphasis on enhancing event production, growing media properties and engagement, and advancing partnerships with global brands.
The public numbers also differ by report. Variety reported in 2024 that the league’s first-season prize purse would exceed $1.5 million, while Sports Video Group’s Sept. 1 report says Season One ultimately had a $2.2 million prize purse. Neither report explains the difference.
SportBusiness also detailed the league’s early international distribution footprint, including a Europe-wide agreement with Warner Bros. Discovery and additional broadcaster deals announced with CBC Sports, SPOTV, Kayo Sports, and Fuel TV.
Season Two expands where and how the events will be carried, based on the updated rights and distribution plans reported by Sports Video Group, Variety and SportBusiness.
Where this lands for media ops, venues, and partners planning 2027
For operators, the expanded agreement reflects a mix of U.S. platforms and outlets: Peacock for live coverage, YouTube for live streams of all competitions, and NBC for broadcast windows, as reported by Sports Video Group, with the Peacock live and NBC encore structure previously described by Variety.
Sports Video Group reported that the first Season Two event is scheduled for Sept. 19, 2026.
Questions to settle before the next multi-platform live season
- How will coverage be packaged across Peacock, YouTube and NBC? Sports Video Group reported live coverage on Peacock, live streams of all competitions on The Snow League’s YouTube channel, and NBC broadcast windows.
- How will audience reporting be presented across outlets? Sports Video Group cited 8.1 million viewers across five NBC broadcasts for Season One, and the announcement did not specify whether that number is cumulative or unique.
- How will schedules and encores be communicated to viewers? Sports Video Group reported Cardrona streaming live on YouTube on Sept. 19, 2026, with an NBC encore on Dec. 27, and additional events in January 2027 and March 2027.
- How will U.S. venue additions be described in coverage? Sports Video Group reported Park City Mountain as a second U.S. stop and said it will feature a 22-foot halfpipe described as the venue’s first since the 2019 FIS World Championships.
Sources
- The Snow League and NBC Sports expand media rights agreement for Season Two ↗ · Sports Video Group
- Snow League raises $15m to fund global ambitions ↗ · SportBusiness
- NBC Sports, Shaun White team up for winter sports deal ↗ · Variety
- The benefits of physical activity provided by park and recreation services: the scientific evidence (research paper) ↗ · Parks and Recreation Magazine (NRPA)
- Proctor Companies: designing innovation in the dine-in revolution (issue PDF) ↗ · CE Pro / Boxoffice Pro
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