U S Sports Events

Stand-up Polska and what live comedy asks of ticketing

Stand-up Polska is a group of comedians built around live comedy. Here is what a live comedy calendar could mean for ticketing.

Snow League’s NBC, Peacock and YouTube plan makes Season Two a production workflow test

The Snow League adds YouTube simulcasts, >50 hours on Peacock, and a second U.S. stop. For media ops teams, it’s a multi-platform workflow problem.

Spain Won the World Cup. Here Is the $13 Billion B2B Story Behind It.

Spain won the 2026 FIFA World Cup at MetLife Stadium. The trophy went to one country. The $13 billion in commercial returns went to every enterprise brand that understood what this tournament actually was: the largest B2B attention event on earth. Here is the business story behind the final.

The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Viva Las Vegas: Football Economics Led to the End of the Pac-12, but not College Football in the Silver State

A conference's collapse opens new opportunities as Vegas positions itself as college football's premier destination

Revving Up the Fan Experience with Mark Faber

A legendary speedway executive reveals how community connection transforms the fan experience beyond the racing itself