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Records Were Meant to be Broken: Tennessee Titans to Receive $1.2 Billion in Public Funding for New Stadium
Suite Talk: The Business Behind Sports host, Patrick Rishe, recently commented on the Oakland A’s plan for its franchise move to Las Vegas. Part of that deal includes public funding to supplement the new stadium’s estimated $1.5 billion cost. Topping that news comes the announcement that the Tennessee Titans NFL franchise just closed a new…
A Fan-Centric Experience Could Make Tech-Based Golf Leage TGL Prove To Be a Hole-In-One
The golf world has a new league entrant: the TGL. What makes it unique, and what gives it a competitive edge to compete with the likes of traditional golf tours? The new tech-based golf league is meant to drive golf forward to the green, according to founders Tiger Woods and Rory McIlroy. The TGL…
Unlocking Brand Growth Secrets: Learn from John Merris, Solo Brands’ CEO
Sports Business is Booming in Dallas
Big cities love their sports, but one city recently rose to the top of the list. In Sports Business Journal’s March 2023 ranking of the top 50 cities in the U.S. for sports business, Dallas, Texas came in at number one. Dallas has several major sports franchises, from the Dallas Cowboys, Dallas Mavericks, and…
Highway to Health: Developing Lifelong Athletes via Athletic Training
Sports are an important element of growing up for many children all across the world. For some kids, sports are more than a hobby, which can mean taking it very seriously and training very hard. And sometimes parents and others worry their children are working a bit too hard or are going about their training…
Are the Oakland A’s Making a Move to Las Vegas?
Although Major League Baseball’s Athletics have been on the move before, since 1968, Oakland, California, was the home turf of the A’s. If the rumors are true, and this story seems to be getting more factual by the moment, the A’s could soon be playing baseball in the desert after team president Dave Kaval…
3D and 23: A Lesson in 3D Design from a Michael Jordan Tribute Short Film
Recently, the MarketScale team went to go see AIR, a movie about the creation of the AIR Jordans and how NIKE was able to sign one of the greatest players of all time. As a 3D artist I look for inspiration anywhere I can, so coincidentally, I came across this short film about Michael Jordan where…
Community Cooking: Into the Kitchen with Chef Andre Natera
Stop wasting trade show dollars. How to make the spend worth it in 2023 with Greg Ward
How Unionizing in the Reality TV Industry Could Improve its Harsh Reality
There is a harsh reality to reality TV, and workers from the industry are trying to draw attention to it. Recently, nearly 20 workers employed at BSTV Entertainment (the studio that produces popular Food Network shows like Trisha’s Southern Kitchen and The Kitchen) signed union cards in a bid to join the Writers Guild of…
Can Applying Physics Theory to Basketball Give Teams An Edge? Expert Opinion On The Science
A team of physicists at Cornell University think they are onto something that will change the game of basketball forever. Led by graduate student Jaron Barron, the team has been working on a revolutionary approach to the game by applying density-functional fluctuation theory (DFFT), a physics theory. Their data model shows that this strategy…
Storytelling in Branding and Marketing Builds Fan Experience in the Sports Industry
What’s new for 2023 in the world of branding and marketing in the sports industry? Personalization and fan engagement are two focus areas in branding and marketing in the sports industry. Brands understand the power of mobile content to make connections and build stories with fans throughout a sporting event, from non-match to game-day…
‘Everything Everywhere All At Once’ Reminds Scientists and Metaphysicians That Researching the Multiverse Has Important Thematic Fundamentals
The multiverse theory has been the subject of scientific research and philosophical debate for decades. It is a theory that suggests the existence of multiple universes beyond our own, each with its own unique physical laws and properties. Along with the recent phase of the Marvel Cinematic Universe, 2023’s Best Picture-winning film Everything Everywhere All…
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop…
Musial Awards: The Most Important Awards Ceremony, Highlighting Character and Sportsmanship
Sportsmanship means being kind, but most importantly showing respect and humility during a sporting event. Competition can be fierce but it’s important not to let the negativity of a competition drown out the positives of a sport. To highlight the importance of kindness and selflessness in the sports industry, the Musial Awards were created….
Riding the TikTok Wave: Spotify’s Redesign Targets Video Podcasting Market
Spotify takes inspiration from TikTok’s discover feed in its latest redesign, targeting the podcasting market, sparking a debate. Out with the old, in with the new! Spotify shakes things up with its latest redesign, taking cues from TikTok’s discover feed to capture the video podcasting market. But is this a scalable move that caters…
Earthlings: The Play-and-Earn Gaming Metaverse on Hedera
Gaming and NFTs are a combination that has seen an incredible increase within the last several years. It’s been noted, however, that often times within Metaverse gaming, the product is viewed as empty or not delivering on entertainment promises made in earlier trailers. Not taking the proper time for design and concept and a lack…
Sports Teach Life Lessons that Shape Life-Long Careers
Student-athletes make some of the best employees—a little-known trait employers should key into. But what is so special about them? For starters, student-athletes learn life lessons and develop critical skills during their time on a collegiate sports team that give them a leg up on others, like communication and perseverance. But how else have…
The Cost of High-End Sports Fan Experiential Packages: Will It Price Out the Average Fan
The million-dollar question for sports teams in the present time is how to provide a premium experience without breaking the bank for fans! Sports teams are looking for ways to enhance the fan experience and increase revenue through fan experiential packages. Although the idea of a VIP experience may sound appealing, it begs the…
Which Lenses Filmed This Year’s Oscar Nominees? Turns Out There’s a Newcomer in Town
Everything Everywhere All at Once took home the golden statue from the field of ten Oscar nominees at the 2023 Academy Awards. Behind the scenes is an interesting story about the technical achievements of the movies receiving honors at this year’s Oscars. The stars behind that tale are the cameras and lenses that make…
If Professionals Want a Successful Career, Learn by Looking Inwards
The mentality of looking inwards and never giving up despite facing challenges and hardships is often an attribute shared amongst successful people. Never giving up is one icon’s motto — he overcame hardship, made a big bet (figuratively and literally) on himself and like-minded individuals, and came out victorious. Saying all that sounds easy,…
Video Producers Say Generative AI for Scriptwriting is a Great Brainstorming Tool
Since the public launch of OpenAI’s ChatGPT late last year, AI has been having its moment in the spotlight. While aspiring sci-fi authors are using the viral tool to write short stories (prompting one magazine to stop accepting submissions temporarily), students are using it to give a first pass at their essays. In the…
What the heck is reverse PR?
The Business of Sports Data: How Analytics Are Bringing Intentionality in Every Layer of the Sports Industry
If sports are a multibillion-dollar engine, the data fueling that engine is big business too. Strategic Market Research puts sports analytics at a value of $2.1 billion in 2020, with a growth trajectory of $16.5 billion by 2030. The rise of machine learning and AI technologies drives this market growth. Companies like SBRnet provide comprehensive…
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