Tokens represent a new avenue for customer engagement and loyalty, which can largely influence how customers interact with brands. Organizations can broadly adopt the token paradigm, through the Now Platform, across different industries and products. We have shown how the Now Platform can consistently orchestrate tokens through workflows, making ServiceNow the ideal environment to manage…
Tokens represent a new avenue for customer engagement and loyalty, which can largely influence how customers interact with brands.
Organizations can broadly adopt the token paradigm, through the Now Platform, across different industries and products.
We have shown how the Now Platform can consistently orchestrate tokens through workflows, making ServiceNow the ideal environment to manage tokens at scale.
A key aspect of managing tokens is to make them not live in isolation but as part of existing business processes, which customers already govern on ServiceNow.
Token Workflows allow brands to create collaborative business models where multiple organizations can be part of the same ecosystem and collectively create customer value. This collaboration can include enterprises, sports teams and associations, public personalities, artists, and influencers.
Tokens help connect different parts of the customer journey with brands through a cohesive business model centered around the customer.
Video TranscriptExpand ↓
My name is Jim Vanover. I'm an evangelist here in chief innovation officer at ServiceNow. And among my responsibilities is to support and host guests with our latest program called the Innovation Park. And it is part executive briefing, part hands on experience. But we are very specific not to call it a demo. All right. We are very excited to see this. Shall we make our way inside? Yeah, let's go inside. Right OK. Tell us what we're going to see in here. This is what we internally refer to as pod one. Here we accomplish a number of things. One, we set the stage for our customers from a mindset point of view, this really is the art of the possible. And what I describe as chef's tasting menu of service now, because what we're trying to do is get people to think outside of the boxes that they're forced to live in and really get them to come over to that digital thinking. This is pod two or what I refer to as our innovation theater. Where our customers are encouraged to sit-in the front row. And we have devices, either iPads or iphones, where they log in on the accounts that we've created for them on our instance. And then we're able to step them through these experiences of either returning to work or using virtual agents to make requests. It all comes back to how easy should work be, whether I'm a customer or whether I'm an internal employee or whether I'm a third party vendor. How can my work life be better by service now, hiding the complexity of what's happening and bringing the work to me? The metaphor I typically use is something like an Amazon experience and we've long since lost the Amazon of the enterprise and we need to reclaim that. And that's what ServiceNow is working to do, underpinning all of the work we do with workflows that bring the work to us and make our work lives better. Thank you, Jim, for taking some time out to share that with us. The ServiceNow tour traveled across the country this summer, sharing their vision with enterprises large and small all over the country. Tasker generous from ServiceNow also recently sat down with longtime industry editor David Berlin and shared a little bit more about servicenow, his vision for the future of work. Let's hear from them. See, with me today is Tasker generous. Tasker is with servicenow, a huge company servicing how many customer service. Now are almost 8000, almost 8,000 customers. So when I think of service now, tasker, I think of a company that does things like ticketing and getting into this idea of hyperautomation. What do you think? ServiceNow and customer. But that's absolutely the case is I can say it is automation, but what we're really doing with some of our really leading customers is this aspect of how they run their business. On servicenow, the reason why we think nice to start at number one is because we looked at it and said, hey, their energy use is less than a piece of transaction. It's substantially less than Bitcoin or Ethereum. It's because of what they're doing and the Hashgraph. It's just so much simpler to actually manage. So is performance an issue for you? That's well, I mean, c'mon, there's got over 10,000 transactions per second. So that is also a comparison with Visa. But is that an issue for your systems if your customers really need that kind of performance slow? Absolutely absolutely. I mean, we have customers that are running all the pharmaceutical prescriptions for all of us on service. Now, we've got a very, very, very large telco carriers that are running their business on ServiceNow.