Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

Hoops to Hope: A Shared Journey Through Mental Health Challenges and Shattering Stigmas

Athletes and coaches are increasingly speaking openly about mental health struggles, helping to dismantle longstanding stigmas in sports culture. With one in eight people worldwide affected by mental health challenges, figures in professional sports are redefining what mental toughness means. This shift is driving broader conversations about psychological well-being across communities.

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

By Tad Druart · CoachingD2upGrand DadsHealth
Share

Key takeaways

01

One in eight people globally experience mental health challenges, a statistic now being spotlighted through sports.

02

Athletes and coaches are publicly sharing their mental health journeys, challenging the traditional 'toughness' narrative.

03

Open dialogue in professional sports is serving as a catalyst for reducing mental health stigma across society.

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Start free

Given all the mental health challenges that affect people from all walks of life, mental health is topic that has gained increased attention in recent years. According to the World Health Organization, approximately one in eight people globally are living with a mental health disorder. In the world of sports, where mental toughness is often emphasized, the dialogue around mental health is even more prevalent and necessary to have.

Approximately one in eight people globally are living with a mental health disorder.

How can sports and coaching contribute to a more nuanced understanding of mental health, and what lessons can be learned from those who have navigated these challenges firsthand?

In the debut episode of the podcast, "Grand Dads," host Tad Druart, looked deep into the intersection of sports and mental health with Coach Mark Potter, a former college athlete and coach who has become a prominent mental health advocate and public speaker, and the founder of D2UP. Their conversation explored Potter's personal experiences with mental health struggles, his transition from coaching to advocacy, and the critical role family plays in navigating mental health issues.

Some other points of their discussion included:

  • Potter's journey from being a successful college coach to becoming a public speaker and mental health advocate. He discussed the pivotal moments that led him to prioritize mental health awareness over his coaching career.
  • The importance of family in managing mental health challenges and Potter sharing how his wife, Nanette, was instrumental in his recovery and continues to support his advocacy work.
  • The stigma surrounding mental health in sports, especially among male athletes and coaches, and exploring how traditional notions of masculinity and toughness can hinder open conversations and how this can be changed.

Mark Potter is the founder of D2UP, or Dedicated to Uncommon Principles, and a renowned mental health public speaker. He was a former college athlete and coach, heading the men's basketball team at Newman University for 30 years. Potter has dedicated his post-coaching career to raising awareness about mental health issues, particularly in the sports community. His work focuses on breaking down the stigma surrounding mental health and encouraging open discussions among athletes, coaches, and families.

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Tad Druart
Tad DruartVice President, Client Services

Tad Druart is a transformational marketing executive, brand builder, and growth architect who provides the vision and strategy to lead organizations to increased levels of awareness, market share, revenue growth, and customer retention. Tad Druart is a trusted advisor and consummate business leader who has delivered results for venture-backed start-ups, private equity growth and turnaround opportunities, as well as Fortune 100 companies. Tad Druart have also led communications and investor relations through two IPOs on the NASDAQ market.

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Sports & Entertainment Insights

Versant's US$530m Full Swing buy in a busy summer of sports tech deals

Versant's US$530m Full Swing buy in a busy summer of sports tech deals

SportsPro reported on July 7 that Versant bought golf simulator company Full Swing for US$530m to build out a digital golf business. SI acquired Magnifi and GSE Worldwide partnered with Extraordinary AI in August. For clubs, venues and rights holders, the summer shows where sports organizations are spending on AI, event measurement and pricing tools, and where the vendors they buy from are changing hands, which changes how contracts and roadmaps should be evaluated.

  • 01Venue network upgrades at the Chicago Bears and Miami HEAT, reported by BizTech Magazine, are the infrastructure layer every fan-facing AI tool depends on; the two budgets belong in the same conversation.

Sep 17, 2026

JMI Sports keeps Penn's multimedia rights five more years under a new revenue share

JMI Sports keeps Penn's multimedia rights five more years under a new revenue share

JMI Sports extended its University of Pennsylvania multimedia rights agreement by five years and moved to a revenue-share model, Sports Business Journal's Terry Lefton reported September 16. The deal also includes rights to the Penn Relays track and field competition, and JMI pointed to sales to 60 corporate partners under the prior agreement over the past decade. Athletic departments with expiring deals now have a fresh comparable.

  • 01JMI said the renewal includes a new revenue-share model, according to Sports Business Journal, though the terms of that model were not described, a gap any athletic department with an expiring deal can now ask bidders to fill.
  • 02JMI cited rights sales to 60 corporate partners under the prior agreement over the past 10 years, according to Sports Business Journal, a company-reported figure rather than an audited one.
  • 03JMI's Kentucky contract, worth more than $465 million through 2040, shows the same agency operating at the opposite end of the scale, so the Penn renewal is a read on how far the multimedia rights model stretches, not on any one campus.

Sep 16, 2026

SBJ's Tech Awards: Winners Span Data, Performance, Fan Access

SBJ's Tech Awards: Winners Span Data, Performance, Fan Access

Sports Business Journal's fourth annual SBA: Tech awards, held in May 2026, named winners including Elevate's EPIC data platform, Plantiga, OneCourt and Retailcloud. The ceremony also recognized TGL's multi-vendor tech stack and individual executives.

  • 01OneCourt's haptic tablet converts live game-tracking data into vibrations for blind and low-vision fans and won Sports Technology of the Year.
  • 02Elevate's EPIC platform covers consumer insights, ticketing and property analytics across data from 450 million individuals and 1.7 billion devices.
  • 03Plantiga's AI-paired insole sensors for athlete rehabilitation and load management are approved for in-competition use by NBA, NFL and FIFA.

Sep 12, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

About the Expert

Tad Druart
Tad Druart

Partner at EY

Tad Druart is a partner at EY (Ernst & Young), a global professional services organization. He has been involved in initiatives at the intersection of business, sports, and social impact. Druart contributes thought leadership on mental health awareness and the evolving culture around athlete well-being.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512