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Environmental Inspirations: Generating Creativity from Everyday Surroundings

Authentic storytelling emerges when creators step outside their routine environments and embrace the discomfort of unfamiliar settings

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By Greg Bryk · Environmental InspirationsGenerating CreativityGreg BrykPositivity
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Key takeaways

01

Authentic storytelling emerges when creators step outside their routine environments and embrace the discomfort of unfamiliar settings

The landscape of brand-to-brand storytelling is evolving, and the art of sourcing environmental inspirations from our surroundings stands at its forefront.

Greg Bryk, a distinguished Actor and Keynote Speaker, sheds light on this interplay between our surroundings and creativity. Bryk draws a poignant parallel in his discourse: "As an actor, my job is to bring a character to life… That's true of content creators." Being away from familiar settings, like when he's on location, can disrupt routines and introduce a sense of unease. Yet, the innovation potential thrives in these moments of uncertainty. "You can curate your experience," Bryk says, emphasizing the power of choice in determining what influences us.

You can curate your experience.
— Greg Bryk, Actor and Keynote Speaker

The challenge for both actors and content creators is finding resonance and authenticity in their work. As Bryk suggests, embracing the unfamiliar can lead to fresh, unpredictable creativity. Stepping out of our comfort zones might be intimidating, but Bryk aptly says, "That freedom can be terrifying, but so is flying."

That freedom can be terrifying, but so is flying.
— Greg Bryk, Actor and Keynote Speaker
Video TranscriptExpand ↓

As an actor, my job is to bring a character to life, truthfully, and with resonance inventively compellingly. That's true of content creators of brand to brand storytellers. You have to make your message true to yourself, but also, compelling for an audience. Right now I happen to find myself away from home on location, which has its own challenges, because you're very much outside of your routine. You're very much away from the habit of being yourself. Which provokes a little bit of anxiety, the unknown, but it's also an exciting time because you're full of possibilities. You can curate your experience, you can deliberately choose the things that are gonna impact you and get you to a state of readiness. Of being present in the moment. For an actor, that means bringing the character to life and connecting with the other characters on screen, for content creator, it's it's finding the most resonance in your message and delivering that to your audience. You can use the uncertainty, to give birth to a new, unpredictable creativity. When you're able to break out of the patterns of habit, you move into a freedom. That freedom can be terrifying, but so is flying.

About the author

Greg Bryk
Greg BrykActor, Writer, Coach and Keynote Speaker

Greg Bryk is former Queen's University student and Vanier Cup winning Golden Gael football player. He is a classically trained and award winning actor who has appeared in over 65 films and television shows. He has moved between creating memorable characters in feature films like Men With Brooms, History Of Violence, Poor Boys Game, Shoot Em Up and Immortals, as well as starring in television series like Bitten, Wynonna Earp, Book Of Negroes, Fargo, Regenesis, Rookie Blue, XIII and Saving Hope. He can currently be seen in the epic Netflix/Discovery series Frontier and the upcoming Mary Kills People on Lifetime and Global. Greg lives in Toronto with his wife, HGTV's Danielle Nicholas Bryk, and their three children.

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