Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

Matt Pauli’s Perfect Golf Course: ‘This Or That’ Edition

Golf course design hinges on countless small choices that reveal what operators really value in their facilities

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

By Standard Golf · Matt PauliMichael BohlmannStandard Golf
Share

Key takeaways

01

Golf course design hinges on countless small choices that reveal what operators really value in their facilities

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Request an invite

Building the perfect golf course comes down to the small decisions, and Matt Pauli, VP of Standard Golf, recently shared his take in a lighthearted conversation with colleague Michael Bohlmann. Through a game of "this or that," Matt explored the choices that shape his dream course, from tools to design elements.

The duo debated everything from flagstick styles to cup cutters, weighing elegance, functionality, and personal preference. They didn't just stick to the greens—sand traps, tee markers, and even trash solutions were all part of the fun!

Video TranscriptExpand ↓

Matt, happy Friday. Happy Friday. Friday? Yeehaw. Friday. Yeehaw. Friday. I love it. Fri yay, as I say. Fri yay. As the kids say. This week, we are going to do a fun little game. Okay. It's gonna be this or that Stinger Golf Edition, okay? It's for that. So, Matt, you're to Matt. You are going to be given two different products that will go on your customized golf course. You're just gonna say this or that, and we'll have an idea of what Matt's golf course would look like. I'm not to know them at the time. Okay. Yeah? Alright. First, we're gonna start on the green. On the green. Okay. On the green. Let's do, flagstick. Royal wine or tournament? Tournament. Okay. I love the tournament flagstick. I know that I look great. S t two thousand or aluminum cup? Well, I'll take the aluminum s t two thousand. K. That works. I like that. I like that. I don't like my flash sticks to twist and turn. Next one Yeah. Double sided dye sub or embroidered flag. Oh. That's a good one because I was gonna go with single sided dye sub over double sided. Mhmm. Only because I like the lighter weight flag. It doesn't take as much wind to move it, so I like the lighter flag. But the embroidery is so so elegant, so I'm gonna go with a nice embroidered logoed flag. That's an embroidered flag. Alright. Next one, we gotta cut the cup. So Gotta cut the cup. Are we going to do Magnum hole cutter or SG Pro hole cutter? See, this is always an interesting thing I talk about. Everybody says let's I gotta go cut cups today, but you're really cutting a hole. No one says let's cut a hole. Just the interesting thing that I I was saying about here about, the maintenance guys here. Does anyone say let's go cut holes or you say let's cut cups? Either way, if I'm cutting holes or cutting cups, there's no doubt I'm saving my back and I'm doing the SG Pro hole cutter. Perfect. Okay. Alright. Maybe I'd get around to it eventually. I I figured you would. Oh, yeah. So moving off off the green, we're gonna go into the sand. Okay. I just need you to pick Tour Pro Chief or Tour Smooth. You got three options. Oh, send me the Tour Pro. Tour Pro? Tour Pro for your everyday underrate. Next one, we're gonna go back to the greens now. Yeah. Cup setter. Are you going the regular cup setter or deluxe cup setter? Oh, I think the deluxe is nice. I we had to make sure I set the depth perfectly. Perfect. Yes. Next one, tea box. Yes. I need your favorite tee marker. It's not a this or that. I just need your favorite tee marker. What's going on in the Matthew golf course? No, man. I'm gonna do a customized timber tee marker. Perfect. Yes. And now we need a ball washer. Classic or medalist? Well, given those two, I'm going with the medalist. With medalist? I'd prefer the premier with our own with a custom decal on it, but I'll go medalist. Alright. And then the very last one? Yeah. Yeah. Yeah. Litter mate or LitterCaddy? Well, I I don't wanna see the trash, so I'm doing LitterMate. Plus, I could customize it if I want. Perfect. Well, all Matt's answers are right here. So this is your perfect course. Love it. It's looking pretty good. Sunny seventy five every day, maybe? Or we didn't talk about it. I think that's nice. I think that's nice. Light breeze out of the southwest. I don't know what direction the courses are going. Anyways, alright. We'll see you next Friday. Perfect.

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

SG
Standard Golf

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free plan

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Sports & Entertainment Insights

SBJ's Tech Awards: Winners Span Data, Performance, Fan Access

SBJ's Tech Awards: Winners Span Data, Performance, Fan Access

Sports Business Journal's fourth annual SBA: Tech awards, held in May 2026, named winners including Elevate's EPIC data platform, Plantiga, OneCourt and Retailcloud. The ceremony also recognized TGL's multi-vendor tech stack and individual executives.

  • 01OneCourt's haptic tablet converts live game-tracking data into vibrations for blind and low-vision fans and won Sports Technology of the Year.
  • 02Elevate's EPIC platform covers consumer insights, ticketing and property analytics across data from 450 million individuals and 1.7 billion devices.
  • 03Plantiga's AI-paired insole sensors for athlete rehabilitation and load management are approved for in-competition use by NBA, NFL and FIFA.

Sep 12, 2026

Pre-World Cup Forecast Projected $135M in Lost Naming-Rights Value

Pre-World Cup Forecast Projected $135M in Lost Naming-Rights Value

In June 2026, before the FIFA World Cup concluded in July, a Navigate analysis commissioned by Sports Business Journal projected that U.S. stadium naming-rights sponsors would forgo up to $53.5 million in domestic media value and $134.8 million globally because of FIFA's clean-stadium branding policy. The figures were pre-tournament estimates, not measured post-event results, and no post-tournament data has been reported.

  • 01Navigate's projections, published by Sports Business Journal on June 12, 2026, estimated pre-tournament what naming-rights sponsors would forgo in media exposure during the World Cup.
  • 02FIFA's clean-stadium policy required host venues to be free of existing commercial branding during the tournament, which concluded in July 2026.
  • 03MetLife Stadium, which hosted eight matches including the final, had a projected loss of $15.7 million to $19.7 million in combined U.S. and international media value against an $18.5 million average annual naming-rights payment.

Sep 12, 2026

Pollstar names winners of 2026 Excellence in Concessions Awards

Pollstar names winners of 2026 Excellence in Concessions Awards

Pollstar published its 2026 Excellence in Concessions Awards on Sept. 2, naming winners across categories including new menu items, technology, sustainability and special-event food programs at venues such as Yankee Stadium, Honda Center and Kaseya Center. Winners were chosen by Pollstar's editorial staff with industry input.

  • 01Pollstar recognizes leading venue food, beverage, and hospitality programs in the U.S.
  • 02The awards highlight hospitality projects across the live entertainment business, from stadium concessions to venue bars and lounges.

Sep 11, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

About the Expert

SG
Standard Golf

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512