IPS Global Mkt Meeting 2026 – An de Coen on the Future of Marketing Leadership

Morning, Anne. How are you? How are you? So we had a meeting. We're in day two already. Is there one thing that for you stood out in terms of alignment as in the different conversation we have, like Yes. For me, it was the need for us to be focused and very intentional on delivering results and communicating what we do and how we do it. That's what stood out for me. I I think that came very very clearly from from the different conversations. Second question. Is there a conversation, an insight, a comment that somebody made that made you kind of challenge the way you think or made you rethink Oh, definitely. About what we do? Definitely. For me, that was the the conversation and the emphasis that was put on ownership and accountability. And it made me rethink marketing's contribution as a leadership function. Right? Exactly. Yeah. Proactively shaping priorities discussions rather than responding to them. Okay. Amazing. Look forward to day two. We'll have more questions for you then. Thanks. Thank you.