NYT vs. OpenAI: Media Agencies Deserve Regular Payments for Intellectual Property in the AI Era
In the wake of The New York Times’ lawsuit against OpenAI and Microsoft for allegedly using its content without compensation, the media industry faces a pivotal moment in defining the value of its intellectual property in the AI era. This legal action underscores a growing concern: How should media outlets be compensated for the…
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Key takeaways
In the wake of The New York Times’ lawsuit against OpenAI and Microsoft for allegedly using its content without compensation, the media industry faces a pivotal moment in defining the value of its intellectual property in the AI era.
This legal action underscores a growing concern: How should media outlets be compensated for the…
In the wake of The New York Times’ lawsuit against OpenAI and Microsoft for allegedly using its content without compensation, the media industry faces a pivotal moment in defining the value of its intellectual property in the AI era. This legal action underscores a growing concern: How should media outlets be compensated for the use of their content by AI technologies like large language models, and what does this mean for the protection of intellectual property in the AI era?
Joanna Dodd Massey, Ph.D., an Independent Director at the Hollywood Foreign Press Association with a rich background in technology, psychology, and media, and former communications leader at major corporations like CBS and Condé Nast, offered a compelling perspective on this issue.
“The question is, how much should they be paid? So, and I think there’s two levels to that payment, in my estimation. One of them is, how much should they be paid for the information that was used to initially train the LLMs? And then the second question is, how much should they continue to be paid on a regular basis to allow the LLMs access into their databases to continue to be trained and to continue to be able to give out information?” Dr. Massey said.
Article written by MarketScale.
About the author
Dr. Joanna Dodd Massey is a seasoned C-level communications executive and Board Director with more than 25 years of experience in the media industry at companies such as Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro. She has managed crisis communications, brand reputation, culture transformation, corporate social responsibility (CSR) and multi-million-dollar P&Ls. Currently, Dr. Massey is President & CEO of J. D. Massey Associates, Inc. (JDMA), which provides marketing communications services, executive training and business publishing by using neuroscience and communications tactics to help management teams influence internal and external stakeholders. She is also a sought-after corporate speaker, a Board Director for startups and nonprofits, an adjunct professor at Columbia University, and the author of two books, CultureShock: Surviving Five Generations in One Workplace and Communicating During a Crisis: Influencing Others When the Stakes AreHigh.
