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CEO & Director

Joanna Massey

Dr. Joanna Dodd Massey is a seasoned C-level communications executive and Board Director with more than 25 years of experience in the media industry at companies such as Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro. She has managed crisis communications, brand reputation, culture transformation, corporate social responsibility (CSR) and multi-million-dollar P&Ls. Currently, Dr. Massey is President & CEO of J. D. Massey Associates, Inc. (JDMA), which provides marketing communications services, executive training and business publishing by using neuroscience and communications tactics to help management teams influence internal and external stakeholders. She is also a sought-after corporate speaker, a Board Director for startups and nonprofits, an adjunct professor at Columbia University, and the author of two books, CultureShock: Surviving Five Generations in One Workplace and Communicating During a Crisis: Influencing Others When the Stakes AreHigh.

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Contributor Brief·Joanna Massey · 3 articles
Updated Jan 17, 2024

Media must shift from one-time licensing to recurring AI compensation models

Massey argues that media companies have earned the right to ongoing financial compensation—not one-time payments—whenever their content trains AI systems, because intellectual property created by journalists and publishers generates lasting commercial value for AI developers. She contends that the entertainment industry's initial resistance to AI will dissolve through negotiated adoption frameworks, but only if compensation structures are formalized before AI integration becomes industry standard.

3

distinct articles published on this central thesis

“Media outlets deserve regular payments for intellectual property in the AI era.”

NYT vs. OpenAI: Media Agencies Deserve Regular Payments

Industry adoption trajectory and negotiation dynamics across sectors

Initial resistance to AI adoption8
Shift toward negotiated adoption terms6
Long-term acceptance despite safeguards9

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35%Initial resistance
Initial resistance to AI adoption
Shift toward negotiated adoption terms
Long-term acceptance despite safeguards

2

structural layers in the compensation debate: legal and commercial

Industry leaders negotiate terms rather than blocking adoption outright.

Despite Initial Reluctance, AI Will Likely Overcome Resistance in the Entertainment Industry

AI systems train on published content—the question is who profits from it.

NYT vs. OpenAI (business services edition)

“Compensation frameworks must be formalized before AI becomes industry standard.”

Themes:Intellectual property valuation in generative AI trainingRecurring vs. transactional compensation models for mediaNegotiated AI adoption as industry norm-setting mechanism

Latest article

Software & Technology · Jan 17

NYT vs. OpenAI: Media Agencies Deserve Regular Payments for Intellectual Property in the AI Era

In the wake of The New York Times’ lawsuit against OpenAI and Microsoft for allegedly using its content without compensation, the media industry faces a pivotal moment in defining the value of its intellectual property in the AI era. This legal action underscores a growing concern: How should media outlets be compensated for the…

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NYT vs. OpenAI: Media Agencies Deserve Regular Payments for Intellectual Property in the AI Era

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  • AM
    Alex M.·2h agoquestion

    What sparked your research into disruptive innovation?

    Curious what the original insight was that led you to the Innovator's Dilemma framework.

  • SL
    Sophia L.·1d agoidea

    Would love a deep-dive into EdTech adoption barriers.

    Your framing of sustaining vs. disruptive innovation feels directly applicable to school systems.

  • DR
    David R.·3d agoquestion

    How do you see AI changing the personalized learning landscape?