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CEO & Director

Joanna Massey

Dr. Joanna Dodd Massey is a seasoned C-level communications executive and Board Director with more than 25 years of experience in the media industry at companies such as Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro. She has managed crisis communications, brand reputation, culture transformation, corporate social responsibility (CSR) and multi-million-dollar P&Ls. Currently, Dr. Massey is President & CEO of J. D. Massey Associates, Inc. (JDMA), which provides marketing communications services, executive training and business publishing by using neuroscience and communications tactics to help management teams influence internal and external stakeholders. She is also a sought-after corporate speaker, a Board Director for startups and nonprofits, an adjunct professor at Columbia University, and the author of two books, CultureShock: Surviving Five Generations in One Workplace and Communicating During a Crisis: Influencing Others When the Stakes AreHigh.

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Contributor Brief·Joanna Massey · 3 articles
Updated Jan 17, 2024

AI compensation frameworks will reshape media economics through mandatory licensing

Massey argues that media companies have legitimate claims to regular, direct compensation when AI systems train on their published content, and that the industry must move beyond one-time licensing deals toward sustainable payment structures. She believes AI adoption in entertainment is inevitable, but only fair if media outlets retain bargaining power to negotiate terms that acknowledge their intellectual property value.

3

distinct article treatments of same core argument

“Media companies are forcing a reckoning over who profits when AI systems train on published content.”

NYT vs. OpenAI: Media Agencies Deserve Regular Payments [business services]

Industry positioning toward AI adoption and compensation frameworks

Media outlets demanding regular ongoing payments9
Entertainment leaders negotiating terms rather than blocking7
AI systems training without compensation agreements3

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47%Media outlets
Media outlets demanding regular ongoing payments
Entertainment leaders negotiating terms rather than blocking
AI systems training without compensation agreements

initial resistance

being overcome by negotiation-based adoption in entertainment

Industry leaders are negotiating the terms of AI adoption rather than blocking it outright, signaling long-term acceptance despite current safeguards.

Despite Initial Reluctance, AI Will Likely Overcome Resistance in the Entertainment Industry

This legal action underscores a growing concern: How should media outlets be compensated for intellectual property in the AI era?

NYT vs. OpenAI: Media Agencies Deserve Regular Payments [software and technology]

“Media outlets must retain bargaining power in AI licensing negotiations.”

Themes:Intellectual property valuation in AI training data economicsShift from one-time licensing to recurring compensation modelsNegotiated adoption as pathway to industry acceptance

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