Skip to content
MarketScale
Demo
Contributors›Joanna Massey
Joanna Massey photo

CEO & Director

Joanna Massey

Dr. Joanna Dodd Massey is a seasoned C-level communications executive and Board Director with more than 25 years of experience in the media industry at companies such as Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro. She has managed crisis communications, brand reputation, culture transformation, corporate social responsibility (CSR) and multi-million-dollar P&Ls. Currently, Dr. Massey is President & CEO of J. D. Massey Associates, Inc. (JDMA), which provides marketing communications services, executive training and business publishing by using neuroscience and communications tactics to help management teams influence internal and external stakeholders. She is also a sought-after corporate speaker, a Board Director for startups and nonprofits, an adjunct professor at Columbia University, and the author of two books, CultureShock: Surviving Five Generations in One Workplace and Communicating During a Crisis: Influencing Others When the Stakes AreHigh.

3 articlesLinkedIn ↗X ↗
Contributor Brief·Joanna Massey · 3 articles
Updated Jan 17, 2024

Media must demand recurring AI training fees, not one-time licensing deals

Massey argues that media companies must shift from passive resistance to active negotiation, securing ongoing payment structures rather than accepting one-time licensing fees for AI training rights. She contends that industry acceptance of AI is inevitable, but the terms of compensation—structured as recurring payments for intellectual property—will determine whether media survives as a profitable sector.

2

lawsuits redefining compensation frameworks in AI era

“Media companies are forcing a reckoning over who profits when AI systems train on published content.”

NYT vs. OpenAI: Media Agencies Deserve Regular Payments [business services]

3

sectors negotiating AI terms rather than blocking it

Industry leaders are negotiating the terms of AI adoption rather than blocking it outright, signaling long-term acceptance despite current safeguards.

Despite Initial Reluctance, AI Will Likely Overcome Resistance in the Entertainment Industry

How should media outlets be compensated for intellectual property in the AI era remains the defining business question.

NYT vs. OpenAI: Media Agencies Deserve Regular Payments [software and technology]

“One-time licensing fees will leave media companies perpetually disadvantaged against AI companies capturing ongoing value.”

Themes:Recurring compensation models trump one-time licensingNegotiation strategy yields better outcomes than pure resistanceMedia IP valuation crisis forces industry reckoning

What is MarketScale

These experts publish through MarketScale, a content platform that turns industry knowledge into articles, video, and audience. Want the same for your team?