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CEO & Director

Joanna Massey

Dr. Joanna Dodd Massey is a seasoned C-level communications executive and Board Director with more than 25 years of experience in the media industry at companies such as Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro. She has managed crisis communications, brand reputation, culture transformation, corporate social responsibility (CSR) and multi-million-dollar P&Ls. Currently, Dr. Massey is President & CEO of J. D. Massey Associates, Inc. (JDMA), which provides marketing communications services, executive training and business publishing by using neuroscience and communications tactics to help management teams influence internal and external stakeholders. She is also a sought-after corporate speaker, a Board Director for startups and nonprofits, an adjunct professor at Columbia University, and the author of two books, CultureShock: Surviving Five Generations in One Workplace and Communicating During a Crisis: Influencing Others When the Stakes AreHigh.

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Contributor Brief·Joanna Massey · 3 articles
Updated Jan 17, 2024

Media companies must demand recurring AI training fees, not one-time settlements

Massey argues that media outlets should negotiate regular, ongoing compensation for their content used in AI training, not accept one-time payments that undervalue long-term intellectual property extraction. She believes the entertainment and media industries will ultimately accept AI integration, but only if they secure structural payment mechanisms that reflect AI's continuous reliance on their archived work.

3

distinct articles on AI-media compensation conflict

“Media companies are forcing a reckoning over who profits when AI systems train on published content.”

NYT vs. OpenAI (business services version)

pivotal moment

defining intellectual property value in AI era now underway

Industry leaders are negotiating the terms of AI adoption rather than blocking it outright.

Despite Initial Reluctance, AI Will Likely Overcome Resistance in the Entertainment Industry

Media outlets deserve compensation models built for continuous AI training, not single settlements.

NYT vs. OpenAI (software and technology version)

“Safeguards will shape AI adoption, but acceptance is now inevitable, not optional.”

Themes:Recurring compensation structures required for AI-generated valueMedia leverage shifts from blocking to negotiationLong-term acceptance depends on structural payment mechanisms

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