Flying Over Water: Exploring eFoil Technology with Lift Foils’ CEO, Nick Leason
The article explores the rise of eFoil technology, led by Lift Foils and its CEO, Nick Leason. Efoils are revolutionizing the water sports industry by offering a unique flying-over-water experience thanks to electric hydrofoil surfboards. Lift Foils, the pioneer in this niche, continues to innovate as it expands its reach globally.
This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.
Key takeaways
Efoils are electric hydrofoil surfboards that provide a unique and thrilling experience of 'flying' over water.
Lift Foils is a leading company in the eFoil industry, originally starting as a small operation selling to friends and community.
Innovation in eFoil technology has allowed Lift Foils' products to go viral and reach a global market.
With technological advancements permeating every corner of business and leisure, even the domain of extreme sports is part of that equation. Surfing, a popular water sport, is evolving to provide a unique, adrenaline-pumping experience – the eFoil. eFoils, or electric hydrofoil surfboards, are turning heads in the industry and beyond. Lift Foils, a brand dominating the global eFoil market, is spearheading this change and is the original creator of this technology. In March of this year, Lift Foils unveiled its latest product, the LIFT4 eFoil.
So, what is eFoiling, and why is it gaining so much traction today? Is flying over water on a surfboard genuinely possible?
In this exciting episode of Are We There Yet?, host Grant Harrell sought to answer these questions with his conversation with Nick Leason, Co-Founder and CEO of Lift Foils. The discussion spans Leeson’s journey, eFoiling, and the genesis and growth of Lift Foils.
Key points from Harrell and Leason’s discussion include:
- Nick’s connection with water sports and how it led to the creation of Lift Foils
- An explanation of what e-foiling is and the unique experience it offers
- The inception and evolution of Lift Foils from a small operation to a globally recognized e-foil brand.
“At first, we sold our product to friends and our community,” Leason said. “It was pretty small scale. When we electrified our hydrofoils and built the eFoil, things took off into a new world because it became so much more intriguing to the population. It went viral, and I was surprised how that happened, but that’s where it jumped into a different level of a business.”
About Nick
Nick Leason, a 24-year-old engineer and surf enthusiast, co-founded Lift Foils. Born and raised in Puerto Rico, he found his love for water sports at an early age. A mechanical engineering degree and a passion for physics, combined with an obsession with flight, led to the creation of Lift Foils. Today, Lift Foils is a leading name in e-foil technology, with its fourth-generation luxury watercraft set to take the market by storm.
About the author
Asking the most exciting, innovative, cutting-edge companies in transportation/mobility the “Are We There Yet?” question is a lot of fun, and the focus of Grant Harrell's top video podcast series! And, it’s not a bad question as so much is truly happening in this space today. What used to be trains, planes, and automobiles is now robots, drones, and spaceships, and Grant is curious about how soon we are all going to see these technologies in action, at scale. Very few of us enjoy a car that drives itself, have dinner delivered via drone, or have taken a vacation to space, but these amazing technologies and applications, as Grant discovers within his "Are We There Yet?" podcast series, are here, or as he likes to say, "we're there"! Grant also serves as the Head of Transportation/Mobility for MarketScale, one of the fastest-growing, most-successful, fun b2b media companies in the industry! MarketScale works behind the scenes for many of the top brands today, building their brand, engaging their communities, and telling their incredible stories! Within Grant's leadership of MarketScale's Transportation/Mobility division, he enjoys working with top companies within automotive to aviation, micro-mobility to marine, drones to space exploration, and everyone in between. And, Grant encourages you to reach out to him directly and set up a meeting, because as he says, "whats the point of all of this transportation/mobility technology development if we aren't headed somewhere fun to meet someone interesting"!
