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Head of Transportation/Mobility & Host of "Are We There Yet?" video podcast series

Grant Harrell

Asking the most exciting, innovative, cutting-edge companies in transportation/mobility the “Are We There Yet?” question is a lot of fun, and the focus of Grant Harrell's top video podcast series! And, it’s not a bad question as so much is truly happening in this space today. What used to be trains, planes, and automobiles is now robots, drones, and spaceships, and Grant is curious about how soon we are all going to see these technologies in action, at scale. Very few of us enjoy a car that drives itself, have dinner delivered via drone, or have taken a vacation to space, but these amazing technologies and applications, as Grant discovers within his "Are We There Yet?" podcast series, are here, or as he likes to say, "we're there"! Grant also serves as the Head of Transportation/Mobility for MarketScale, one of the fastest-growing, most-successful, fun b2b media companies in the industry! MarketScale works behind the scenes for many of the top brands today, building their brand, engaging their communities, and telling their incredible stories! Within Grant's leadership of MarketScale's Transportation/Mobility division, he enjoys working with top companies within automotive to aviation, micro-mobility to marine, drones to space exploration, and everyone in between. And, Grant encourages you to reach out to him directly and set up a meeting, because as he says, "whats the point of all of this transportation/mobility technology development if we aren't headed somewhere fun to meet someone interesting"!

34 articlesLinkedIn ↗
Contributor Brief·Grant Harrell · 34 articles
Updated Jan 18, 2024

Transportation is fragmenting into specialized mobility modes, each requiring radical infrastructure reinvention

Harrell's core thesis is that emerging technology is not incrementally improving transportation but fundamentally disaggregating it into distinct ecosystems—ground vehicles becoming interactive digital spaces, aviation splitting into urban air mobility and commercial flight, and logistics evolving toward remote operation. He argues that this fragmentation demands simultaneous infrastructure innovation across parallel domains, not sequential rollout of one revolutionary mode.

80%

of the ocean remains unmapped versus mapped moon

“The flying car can switch between road and flight mode with just one switch, incredibly convenient.”

XPENG AEROHT CTO on dual-mode transportation

Range and infrastructure advances enabling EV mass adoption

Kenworth T680 fuel cell range450
Battery demand surge (indexed)80
Fully electric construction machines in production5

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84%Kenworth T680
Kenworth T680 fuel cell range
Battery demand surge (indexed)
Fully electric construction machines in production

4 years

until air taxis could operationalize commercially, per Supernal

Enterprises must prioritize radical transparency about data usage to regain consumer trust in regulated landscapes.

360ofme founder on enterprise-consumer trust barriers

Autonomous racing technology is advancing, with real-world applications improving highway safety and transportation.

Indy Autonomous Challenge president on commercial vehicle safety

“Vehicles evolve into personalized digital ecosystems where every interaction becomes engagement opportunity.”

Themes:Transportation infrastructure must bifurcate across air, ground, and remote logistics simultaneouslyEnergy efficiency and sensor precision are now range-limiting bottlenecks, not battery chemistry aloneTrust and transparency—not just technology—determine adoption of autonomous and connected systems

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