Skip to content
‹ Back to IndustriesSoftware & Technology

Enterprise AI is splitting into two economies: leaders redesigning operations and spenders chasing ROI that never arrives

Enterprise AI is evolving into two distinct economies: firms that are leveraging AI to fundamentally redesign operations and those that are merely layering AI tools to chase return on investment. Organisations in the first group are seeing accelerated progress and competitive advantages. The second group remains stagnant, unable to fully capitalize on AI's potential.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By MarketScale Newsroom · Enterprise AiAi RoiSovereign AiErp
Share
Listen to the audio brief

Key facts, context, and what it means.

AUDIO
0:00—
Enterprise AI is splitting into two economies: leaders redesigning operations and spenders chasing ROI that never arrives

Key takeaways

01

Organizations that redesign their operations with AI are outpacing those that merely add AI tools on top.

02

Focusing solely on ROI from AI without operational redesign can lead to stagnation.

03

A strategic approach to integrating AI can lead to competitive advantages.

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Most enterprise AI programs are spending more and delivering less. The organizations actually capturing value are not running more pilots or licensing more models. They are redesigning how their businesses operate. That distinction, between tool-level deployment and organizational redesign, is now the clearest dividing line in enterprise technology, according to Forbes contributor Brian Solis writing on July 27.

The ROI gap is an architecture gap

Solis argues that AI leaders are treating the technology as a reason to rethink operating models, not just automate existing tasks. The result is compounding advantage: better data, faster decisions, and workflows that improve as the AI learns. Spenders, by contrast, layer tools onto unchanged processes and measure ROI in productivity percentages that never quite materialize at the organizational level.

Forbes contributor Vivian Toh, writing earlier this month, framed a related dynamic around what she calls the "enterprise AI reckoning." Enterprises that relied heavily on third-party frontier models are now reassessing. Data ownership concerns and platform dependency risk are pushing a cohort of larger organizations toward what Toh describes as "sovereign AI": owning the infrastructure, fine-tuned models, and proprietary knowledge bases that constitute their intelligence stack. The driver is not ideology but operational control.

Forbes contributor Sarah Elk has described the destination these leaders are building toward: a "learning system" in which agentic AI compounds its own advantage over time. Rather than deploying individual agents for discrete tasks, forward-looking IT and operations leaders are architecting systems that self-improve, turning each automated decision into training signal for the next one.

The enterprises pulling ahead are not spending more on AI. They are spending differently, building systems that learn rather than tools that merely execute.

Agent gateways: the control layer that security and IT teams now need

As agentic AI moves from pilots into production, a new governance problem has surfaced: who controls what agents can access, call, and act on? Forbes contributor Janakiram MSV identified agent gateways as an emerging product category built to answer that question. Writing in early July, MSV described the agent gateway as a control plane that sits between AI agents and the models, APIs, and enterprise tools they interact with, providing centralized auditing, access management, and security policy enforcement.

For CIOs and IT operations leaders, this category matters now. Enterprises that have deployed more than a handful of agents are finding that without a centralized control plane, auditability collapses and security posture degrades. The agent gateway is not a nice-to-have for mature deployments. It is a prerequisite for scaling agentic AI responsibly.

The governance imperative runs parallel to the sovereignty trend. If an enterprise is moving to own its AI stack, it also needs to govern every interaction that stack has with the outside world. Agent gateways are the mechanism for doing that at scale.

ERP as an execution engine, not just a ledger

The role of ERP in this shift is harder to see but operationally significant. Forbes contributor Robert Kramer, also writing on July 27, makes the case that modern ERP has crossed a threshold: it is no longer just a system of record that captures what happened, but an execution layer that initiates what happens next. AI embedded in ERP connects transaction data, operational workflows, and external signals in ways that allow the system to take autonomous action, routing a purchase order, triggering a replenishment, or escalating a compliance flag, without waiting for a human prompt.

For procurement directors and supply chain leaders, this reframes how they should evaluate ERP vendors in 2026. The question is no longer whether a platform supports AI add-ons. It is whether the platform's data model and workflow engine are designed from the ground up to support autonomous decision loops. That capability gap between legacy ERP and modern AI-native platforms will widen over the next 18 to 24 months as agentic capabilities mature.

Nvidia's role in the infrastructure that makes all of this possible

None of the above works without infrastructure, and on July 27 CNBC reported on Nvidia's deepening position as what correspondent Kristina Partsinevelos described as the financial backstop of the AI buildout. A separate CNBC report the same day noted that Nvidia is set to back OpenAI's data center expansion. The practical implication for enterprise operators is straightforward: Nvidia's hardware and financing structures are now embedded in the supply chain for AI capacity in ways that affect procurement timelines and vendor leverage across the industry.

Enterprises building sovereign AI stacks, deploying agent gateways, or modernizing ERP execution layers all depend on GPU availability and data center capacity that flows, in large part, through Nvidia. Procurement and IT teams evaluating multi-year AI infrastructure commitments should factor in that dependency when assessing vendor risk and contract terms.

The operational picture heading into the second half of 2026 is one of structural divergence. The technology itself is not the bottleneck. The bottleneck is whether an enterprise's data architecture, governance model, and operating structure are built to let AI act, not just advise. The organizations that solve that problem first will be the ones setting benchmarks that everyone else measures against.

Featured companies

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

MarketScale Newsroom
MarketScale NewsroomEditorial Team, MarketScale

The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.

B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

IonQ raises its 2026 revenue forecast to $505-$515 million

IonQ raises its 2026 revenue forecast to $505-$515 million

IonQ raised its 2026 revenue forecast to $505 million to $515 million after third-quarter revenue rose 336% to $173.8 million.

  • 01Recent Superion 256 deals ran $25 million to $33 million, a rare public price reference for budgeting an on-premise quantum system.
  • 02IonQ's $564 million quarterly profit came from noncash warrant revaluation. Its adjusted EBITDA loss of $133.6 million and $3.7 billion pro forma cash better guide business performance.

Nov 7, 2026

Meta adds Spaces to Muse, letting its AI agent build trackers and planners

Meta adds Spaces to Muse, letting its AI agent build trackers and planners

Meta has added Spaces to Muse, its AI agent, allowing users to describe ideas in chat and have the agent build trackers, planners, or project boards. Spaces can connect to third-party apps to stay automatically updated without manual intervention.

  • 01Spaces are topic-focused conversations in Muse's sidebar where the AI agent works toward specific user goals like tracking holidays, planning weddings, or managing DIY projects
  • 02Connected third-party apps keep spaces automatically updated in the background, surfacing new data like concert dates, price changes, or savings progress without user prompts
  • 03Muse reached 10 million users in the U.S. and Canada less than two months after launch, according to Meta CEO Zuckerberg on the October earnings call

Nov 6, 2026

AST SpaceMobile signs $1.3B+ Firefly engine deal for Blacklift

AST SpaceMobile signs $1.3B+ Firefly engine deal for Blacklift

AST SpaceMobile plans to develop its own rocket, Blacklift, to launch its BlueBird satellites. Firefly Aerospace said AST will pay it more than $1.3 billion in cash and stock over three years for 36 engines, a license to manufacture them and engineering support. Firefly will deliver 27 Miranda and nine Vira engines for the first three rockets. AST says Blacklift is a three-stage vehicle with two reusable lower stages that can carry up to five BlueBirds per mission and will complement its existing launch partners.

  • 01AST SpaceMobile will pay Firefly Aerospace more than $1.3 billion in cash and stock over three years.
  • 02Firefly will deliver 27 Miranda and nine Vira engines for AST's first three rockets and license AST to manufacture them.
  • 03AST describes Blacklift as a three-stage rocket with two reusable lower stages that can carry up to five BlueBird satellites.

Nov 6, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

MarketScale Newsroom
MarketScale Newsroom

Editorial Team

MarketScale

The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512