Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client

The consulting role is being redefined beyond project delivery, with today's most effective consulting leaders valued for bringing outside perspective, cross-industry insight, and the ability to navigate organizational complexity. As digital transformation accelerates and margins tighten, consultants who lead through ambiguity and challenge internal assumptions deliver the greatest impact. The article explores how consulting leadership is evolving to meet these demands.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

Promoted content from CG Infinity on MarketScale.

By Cg Infinity · Cg InfinityChange ManagementClient TransformationDemystifying It
Share

Key takeaways

01

Consultants are increasingly valued for outside perspective and cross-industry insight, not just project execution.

02

Leading through ambiguity and organizational complexity is now a core consulting competency.

03

Large organizations often have sufficient internal resources but lack the external viewpoint that drives meaningful change.

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Start free

As organizations navigate accelerating digital transformation, tighter margins, and increasing organizational complexity, the role of consultants is being re-examined. Today’s most effective consulting leaders are no longer valued simply for delivering projects, but for bringing outside perspective, cross-industry insight, and the ability to lead through ambiguity. Most large organizations today are not short on talent or intelligence. What they lack is distance—enough perspective to see where long-standing assumptions are quietly limiting progress. That raises a timely question many executives and consultants alike are asking: what actually differentiates a great consultant from a good one in today’s environment? In this episode of Demystifying IT, host Saurajit Kanungo, CEO of CG Infinity, sits down with Jared Shoemaker, Principal at CG Infinity, to unpack what modern consulting really looks like in practice. Their conversation moves beyond frameworks and deliverables to explore perspective, leadership under pressure, and how consultants can create lasting impact—not just for clients, but across industries and within their own teams. Together, they discuss the evolving value of consulting, how strong leaders manage complexity without micromanagement, and what it takes to integrate a demanding career with a meaningful personal life. Top insights from the talk… Why perspective matters more than expertise alone: How consultants help organizations escape legacy thinking by bringing cross-industry insight and challenging assumptions. The anatomy of effective leadership in consulting: From disciplined delegation and transparent risk management to building trust without constant oversight. Integration over balance: How senior leaders can set boundaries, protect time, and stay present across work, family, and community without burning out. Jared Shoemaker is a Principal at CG Infinity with more than 15 years of experience leading large-scale, multimillion-dollar business and digital transformations across financial services, SaaS, energy, automotive manufacturing, and retail. He specializes in operational excellence, strategy, and digital transformation, with a proven ability to align business and technology teams through disciplined program leadership, change management, and agile delivery. An MBA graduate of SMU Cox School of Business, Jared is known for translating data and complex ideas into clear strategic insight that drives measurable business performance.

CG Infinity

Part of this channel

CG Infinity

Enterprise technology services built around people, not just platforms.

Visit the channel

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

CI
Cg Infinity

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Software & Technology Insights

AeroVironment Wins $464.8M Army Laser Deal, First LOCUST Export Order

AeroVironment Wins $464.8M Army Laser Deal, First LOCUST Export Order

On Sept. 2, 2026, AeroVironment announced a $464.8 million U.S. Army contract for the Enduring-High Energy Laser program built on its LOCUST laser system. On Sept. 8, 2026, the company announced its first international purchase order for LOCUST, valued at more than $50 million.

  • 01$464.8 million Army contract for LOCUST X3 systems structured as an Other Transaction Agreement, with deliveries planned over the next few years
  • 02LOCUST X3 is a 30-kilowatt platform-agnostic system planned for JLTV and palletized configurations, with Infantry Squad Vehicle integration still under evaluation
  • 03AeroVironment received its first international purchase order for over $50 million but has not disclosed the customer or delivery timeline

Sep 13, 2026

Survey: AI Boosts Productivity, but Few Firms See Profit Impact

Survey: AI Boosts Productivity, but Few Firms See Profit Impact

McKinsey's 2026 survey found 80% of respondents said AI improved their individual productivity, but only 37% reported AI contributing to their organization's EBIT, a share essentially unchanged from the prior year. Deloitte's parallel 2026 research found companies split between surface-level AI use (37%), redesigning key processes (30%), and deeper transformation of products or business models (34%).

  • 01Most respondents say AI has boosted their individual productivity, but only 37% say it has contributed to their organization's EBIT.
  • 02Enterprises report individual productivity gains from AI, but most have yet to see it contribute to earnings.
  • 03There is a disconnect between productivity gains from AI and actual profit impacts.

Sep 13, 2026

Sanity Adds Agent Context to Its Content Platform

Sanity Adds Agent Context to Its Content Platform

On March 4, 2026, Sanity announced a set of AI features, including Agent Context, Content Agent, Functions, an Agent API, and an MCP server, according to PR Newswire. The release also cited Complex and loveholidays as customer examples of the platform in use.

  • 01Agent Context compresses Sanity schema so AI agents translate natural-language requests into queries, rather than relying on embeddings
  • 02Sanity's Content Agent automates editorial operations like auditing pages, identifying gaps, and staging updates within existing workflows
  • 03External AI agents access structured content through an MCP server with governed access, reducing duplicate data stores and custom integration work

Sep 13, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

CI
Cg Infinity

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512