What Robots are up to in the Nike House of Innovation in Shanghai
Nike stores are known for their interactivity and innovative sportswear, and now robots are even getting in on the action. This video comes from Stephen Hekman, Vice President of Retail Services at Kingsmen Projects U.S. The two robotic legs simulate the running motion and give prospective buyers a look at the sneakers in their…
This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.
Get featured
Want to get featured in MarketScale Retail?
Create a free MarketScale workspace and get your company's expertise featured across our Retail coverage. No credit card, no demo required.
Nike stores are known for their interactivity and innovative sportswear, and now robots are even getting in on the action.
This video comes from Stephen Hekman, Vice President of Retail Services at Kingsmen Projects U.S.
The two robotic legs simulate the running motion and give prospective buyers a look at the sneakers in their natural use setting.
The company built this Nike House of Innovation in Shanghai, China although it did not design its interior.
Your experts belong here
Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.
Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.