Watch: Unilever Threatens to Pull Ads from Google & Facebook
The consumer good giant threatened to pull investment from Facebook and Google. Unilever said they will remove their ads unless digital platforms remove content that isn’t transparent and fails to protect children. Unilever, as a trusted advertiser, does not want to advertise on platforms which do not make a positive contribution to society. Unilever CMCO…
This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.
Get featured
Want to get featured in MarketScale Retail?
Create a free MarketScale workspace and get your company's expertise featured across our Retail coverage. No credit card, no demo required.
The consumer good giant threatened to pull investment from Facebook and Google. Unilever said they will remove their ads unless digital platforms remove content that isn’t transparent and fails to protect children. Unilever, as a trusted advertiser, does not want to advertise on platforms which do not make a positive contribution to society. Unilever CMCO Keith Weed said it is also committed to tackling gender stereotypes in advertising and that it will only cooperate with organizations with a positive impact.
Your experts belong here
Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.
Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.