The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships

Like, it almost, is some kind of a stereotype that it has to be either or and that there has to be an antagonistic relationship with between big box retailers and some of these local smaller businesses, but it absolutely doesn't have to be that way. In fact, in many ways, they're pretty complimentary and some of the things like we talk about personalization and customization and having that, you know, really nice approach is something that smaller local businesses are kind of, on average, much better at. But at the same time, there are other benefits of big box, retailers when it comes to experiential, and when it comes to, again, this, scale and mass approach. So in many ways, they just have to, coexist. So I like the term coexist and, play into their strengths, but at the same time, stay agile, stay nimble, and, learn from from the other format.