The Case to Make Everyone A Data Scientist

Key Points:

• Data is important to help track the constant shifts in consumer behavior.
• In order for data to be effective, companies must operationalize their insights.
• Data must be accessible to everyone throughout an organization.

Commentary:

Data and market research have become buzzwords for companies who are trying to keep pace in today’s rapidly evolving landscape. Meeting consumer expectations can increasingly feel like throwing a dart at a moving target. This is why effectively leveraging data is crucial to keeping up with the demands of the modern business environment.

But, what is the true litmus test for an organization that is truly data-driven? For Carrie Seifer, the Chief Customer Officer for GWI, accessibility to data throughout a company is a crucial aspect of putting data to work in operationalized ways.

“[Data] is not just for a select few inside of the organization anymore,” says Seifer. “It’s for everyone to be a great data scientist.”