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Retail Refined: Introducing A New Retail Podcast

Designed for retail leaders and retail lovers alike, the Retail Refined podcast is designed to explore the in-store technology of the future, challenge the industry’s preconceived notions, and sit down with retail’s biggest names to understand the brand strategies that will define the next decade in retail. The guide on this journey is Melissa…

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Retail Refined: Introducing A New Retail Podcast

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Designed for retail leaders and retail lovers alike, the Retail Refined podcast is designed to explore the in-store technology of the future, challenge the industry’s preconceived notions, and sit down with retail’s biggest names to understand the brand strategies that will define the next decade in retail.

The guide on this journey is Melissa Gonzalez, CEO and Founder of The Lionesque Group and Principal of MG2. Melissa has built a reputation in the retail industry through being a go-to expert featured in Forbes, Fortune, WSJ, Business Insider, Glossy, Digiday, Retail Touchpoints, WWD and on Cheddar and CBS News. She is also a regular contributor for Yahoo Finance and Advertising Week 360.

This week, host Melissa Gonzalez talked at length with Co-Founder and CEO of EVRYTHNG, Niall Murphy, an Internet-of-Things pioneer that manages billions of digital identities for consumer products, making each item smart, interactive and trackable from the factory floor to the consumer’s home to the end of the product lifecycle.

With a faster adoption of e-commerce across verticals, Niall and his team are closely tracking the impact of sustainability and the need for transparency. Food and CPG will be particularly impacted as one of the industries seeing the largest shift of adoption from offline to online shopping. Hear how Niall sees companies looking to regionalize their supply chains and invest further in last mile logistics.

EVRYTHNG is a World Economic Forum Technology Pioneer, and it originated the technology adopted by GS1 to upgrade the global barcode standard to connect every consumer product to the web. A computer scientist by training, Niall is a technologist, serial entrepreneur and angel investor with 25 years of experience in innovation and future thinking. He has built pioneering businesses in internet infrastructure, the mobile internet and web services in Europe, the US and Africa.

Melissa will be back every Tuesday with new episodes! In the meantime, tune in every Thursday with Jennifer Kaylo Ruscin on Bricks and Clicks.

To keep up with all things retail, stay tuned to MarketScale’s Retail Industry publication here.

Learn More About Melissa:

Follow Melissa on Social:

Twitter: @MelsStyles, #RetailWithMelissa

Instagram: MelsStyles

Instagram: LionesqueGroup

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Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte forecasts U.S. holiday e-commerce of $316.1 billion to $318.9 billion for November 2026 through January 2027, up 7.5% to 8.4%. Total retail is projected to grow 4% to 4.8% to about $1.7 trillion. The faster online growth rate is a planning input for fulfillment staffing and site readiness.

  • 01Last season's total holiday sales grew 4.1% by Census Bureau count, above the 2.9% to 3.4% range Deloitte had forecast in fall 2025.
  • 02Deloitte's 2025 survey found 33% of U.S. consumers expected to use generative AI somewhere in their holiday shopping; product data quality now matters for machine readers as well as human ones.
  • 03Adobe's and Salesforce's holiday projections landed in late September and October last year, so the next two to six weeks should bring corroborating or conflicting numbers to plan against.

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Club stores drove nearly half of the growth in $330B U.S. store-brand sales

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Circana reports U.S. private-label sales reached $330 billion, with store brands holding 24% unit share and 23% dollar share of CPG. Club stores drove nearly half of the growth. Circana expects share gains to continue through 2026 at a slower pace as national brands sharpen pricing and innovation.

  • 01Club channels account for nearly half of all U.S. private-brand growth, so a store-brand program benchmarked only against supermarket peers is missing where the volume is actually moving.
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Modern Retail: Meta Lab footprint set to nearly double

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  • 01Meta designed its Meta Lab pop-ups around dwell time and photo-taking, with coffee stations and full-length mirrors; its creative director told The Wall Street Journal the company wants visitors to bring friends and stay a while rather than move through quickly.
  • 02For brands launching a wearable that shoppers need to see on their own face, Meta’s planned store expansion is a real-world reference point for solving the try-on problem.
  • 03The signal to watch is whether the new Meta Lab locations keep the pop-up format the Journal described or shift toward longer-term leases.

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