Retail
Omnichannel strategy, e-commerce tech, and in-store innovation.
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Bubble Skincare Refreshing and Authentic Consumer-Centered Products
As any good entrepreneur knows, starting a new business should address a consumer gap. For Bubble Skincare CEO and Founder, Shai Eisenman, she identified the need of affordable skincare that was accessible, made with clean ingredients, and centered around its target consumers – Generation Z teens. With such a refreshing approach to business, host…
Convenience Store Brands Like 7-Eleven Need Unique Marketing to Thrive
7-Eleven launched their fourth year of “Brands with Heart” partnering with local and smaller companies to stock the 7-Eleven shelves with unique brands that will continue to draw consumers into their convenience store. “Brands with Heart” give not only 7-Elevens a way to stand out against other convenience stores, but it also draws attention…
Can Retailers Keep Consumer Holiday Shopping at Record Highs?
Consumers are spending record amounts during this holiday season as seen on the 2022 Black Friday and Cyber Monday. Not only was it a record weekend of sales for Cyber Monday and Black Friday revenue, but the wealth was shared across multiple platforms. Shopify merchants set their own holiday sales records with $7.5 billion…
Crypto Association Calls for Urgent Industry Action
The Global Digital Asset and Cryptocurrency Association published an open letter pleading with companies to better the industry for both companies and consumers. In this letter, the Global DAC cites customers with worthless claims, companies crumbling and general malpractice and immediate needs that need fixing across the crypto industry. Gabrielle Kusz, CEO at the Global…
Retailers Need to Enhance Omnichannel Consumer Experience to Benefit
According to the National Retail Federation, almost 200 million consumers were shopping over Thanksgiving weekend. The NRF reports that “the total number of shoppers grew by nearly 17 million from 2021 and is the highest figure since NRF first started tracking this data in 2017”, this growth being in large part to the record-breaking…
7-Eleven Enters into Retail Media to Gain Ad Dollars
7-Eleven has recently dipped its toe into the Retail Media Network with its new Gulp Media Network to sell advertisements to brands. This tactic isn’t new, but this is the first example we’ve seen of this in convenience stores. Frank Beard, Senior Marketing and Customer Experience Manager at Standard AI, says that this move…
Brands With Heart: Small Food Brands Score Big with 7-Eleven
Convenience store chain 7-Eleven recently completed its fourth Brands With Heart program, a competition among up-and-coming brands to earn a spot among the store’s shelves. Not only is Brands With Heart a great way to stock the 7-Eleven shelves with a wider variety of products, but it paid tribute and drew attention to some…
Key Indicators Show That Price Increases Have Slowed Since October
Some top inflation indicators have shown that price increases have slowed since the month of October. While that sounds great on paper, experts are hesitant to call this a win. Joshua Wilson, Adjunct Professor at Baylor School of Business, says that he remains unimpressed as these reports come out. He mentions that we’ll need to…
Chegg Inc. and the FTC’s Order Against Them Is a Wake-up Call for Data Privacy Strategy
The FTC’s order against Chegg is a wake-up call for businesses everywhere and their current data privacy strategy. Chegg Inc. (“Chegg”) has been punished by the Federal Trade Commission (FTC) for its “careless” cybersecurity practices that exposed the sensitive personal information of its customers and employees. Chegg, according to the FTC’s complaint, stored customer…
Will the Thanksgiving Holiday Weekend Revenue Continue Through the Rest of the Holiday Season?
This year, retailers kicked off the holiday season early with deals beginning prior to Thanksgiving weekend. The encouragement from retailer sales to have consumers begin their holiday shopping early, has made some impact with this year breaking record revenue over the Thanksgiving holiday weekend. The Black Friday and Cyber Monday sales prove positive in predicting…
How Should Retailers Prepare for Thanksgiving Online Order Fulfillment?
Black Friday and Cyber Monday have come and gone, but holiday shopping is still in full swing. Leading up to the first holiday season post-COVID-19, there has been uncertainty about the percent of shoppers sticking to online retail instead of traditional brick-and-mortar shopping. Luckily, neither party need worry. Thanksgiving weekend proved to be omnichannel…
Consumers Want More Grocery Store Prepared Meals. How Should Grocers Adapt?
The consumer dollar has spoken: the best thing since sliced bread is sliced turkey. A new FMI report, the FMI Power of Foodservice at Retail, seems to show that deli-prepared food purchases are up 9.3% compared to 2019 numbers and up 2.4% year-over-year in unit sales. It’s clear that consumer appetite for grocery store prepared…
The Big Retail Winners & Losers From the 2022 Thanksgiving Weekend
The 2022 Thanksgiving weekend holiday shopping saga continues to have resounding consequences across retail, proving to be a winning weekend for in-store and ecommerce sales. But did everyone win in the same fashion? According to new data out of Adobe Analytics, online sales on Black Friday and Cyber Monday in 2022 set new records, with…
Consumers Break Early Holiday Shopping Records: A Win for Retail
Thanksgiving weekend was a revenue win for the retail industry as consumers could not forgo early holiday shopping. Since the pandemic and current recession, retailers have been feeling the pressure from consumers as they raise their prices while consumers spend their money more wisely. The holiday season brings retailers the chance to make sales,…
Brands Who Want to Understand Web 3.0
Web 3.0 is the talk of the digital world. Yet, as the metaverse, NFT trading, and Web3 grows, so too, does confusion on its purpose and uses. So much so, in fact, that a Harvard Business Review poll found nearly 70% of respondents did not know what “Web3” meant. So, how do brands build…
Thanksgiving Holiday Weekend Proved the Omnichannel Customer Has Fully Matured
Now widely reported, last weekend’s Black Friday and Cyber Monday sales were record-breaking on all accounts. Nearly 200 million customers hit physical retail stores over the Thanksgiving holiday weekend according to NRF, a feat all of its own and a validation of the brick & mortar store in an age of omnichannel sales strategy….
Retailers Deep Discounts Meant a Busy Black Friday
2022 marked record years for Black Friday and Cyber Monday sales. CNN Business reports that “online Black Friday sales in the United States topped a record-breaking $9.12 billion this year.” According to Yahoo News, “Cyber Monday sales rose to $11.3 billion from a year earlier, making it the biggest U.S. online shopping day in…
2022 Cyber Monday Broke Records This Year With Consumers Spending $10.7 Billion
2022 Cyber Monday broke records this year based on Adobe Analytics’ figures, which tracks seasonal e-commerce activity, Cyber Monday generated $11.3 billion in online sales. The record-breaking day is also a record year for sales, which were down from $10.8 billion in 2020 (when $10.7 billion was recorded in sales), and a record for the…
Why the True Winners of This Holiday Season Are the Consumers
Online sales were up in 2022, and this year the United States broke sales records for both Black Friday and Cyber Monday. Consumers are continuing to spend and buy despite the coming recession that many experts are warning of. Lisa Miller believes that the true winners of this holiday season are the consumers who are…
What is Apteo, and how is Consumer Data Evolving?
Impacting the behavior of different shoppers requires different tactics based on individual preferences. Understanding how to harness the data you have about your consumers is key to customizing messages. In 2021, online shopping accounted for 14% of all sales, according to Smart Brief. Securing those sales requires multiple touchpoints that speak to shoppers. On this…
Black Friday 2022 In-Review: How Did Supply Chain Challenges and Consumer Pessimism Turn into Record Sales?
Black Friday 2022 and its cousin Cyber Monday are now behind us, and boy did they both make waves across retail. Not only did Black Friday’s in-store foot traffic break records according to NRF, but sales numbers seem to show that Black Friday 2022 and Cyber Monday 2022 sales are setting records, with Cyber Monday…
Predicting Consumer Behavior to Make Retail Smarter
Retail has always been a gamble. What if it didn’t have to be a risk? Retailers are eager to understand consumer behavior and desires before committing to inventory. As expectations for environmentally conscious business practices, retailers are steering away from waste. First Insight helps businesses reach sustainability goals and accurately forecast consumer behavior. How exactly?…
Retail Sales Take a Wild Ride
Retail sales have been all over the map the past few months. They have dropped, then risen just enough to get retailers excited, and then dropped again. High inflation rates and concern for the economy have kept consumers cutting back on their purchases. Sales are now increasing again as the holiday season approaches and…
Low Consumer Confidence Leads to Record Black Friday Sales? What Gives?
For some, record sales this last Black Friday may come as a bit of a shock. According to Commercial Observer, in the lead up to Black Friday, “consumers are feeling much more hesitant, and the retail landscape is looking trickier” thanks to inflation impacting consumer confidence. How much is consumer confidence actually impacting discretionary…
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