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Authors Explain How to Build Winning Stores in a Digital World

Retailers must always be selling their products, but in the era of e-commerce, brick-and-mortar operations must also sell an experience. That is the core issue authors Tim Mason and Miya Knights address in their new book, Omnichannel Retail: How to Build Winning Stores in a Digital World. Mason is CEO of Eagle Eye, an England-based…

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Authors Explain How to Build Winning Stores in a Digital World

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Retailers must always be selling their products, but in the era of e-commerce, brick-and-mortar operations must also sell an experience.

That is the core issue authors Tim Mason and Miya Knights address in their new book, Omnichannel Retail: How to Build Winning Stores in a Digital World.

Mason is CEO of Eagle Eye, an England-based Software-as-a-Service marketing technology provider for retailers, restaurants and other businesses. Knights is Head of Industry Insight for the company.

The book breaks down digital engagement and loyalty in today’s brick-and-mortar retail locations, and measures the impact and opportunities of digital technology in such locations.

Eagle Eye hosted a launch event in Toronto, Canada on June 18 to promote their book as part of a larger North American book tour.

More than 60 representatives from across Canada’s retail, marketing and technology sectors attended the event, and all received a complimentary copy of the book.

Knights is also the co-author of Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce.

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Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte forecasts U.S. holiday e-commerce of $316.1 billion to $318.9 billion for November 2026 through January 2027, up 7.5% to 8.4%. Total retail is projected to grow 4% to 4.8% to about $1.7 trillion. The faster online growth rate is a planning input for fulfillment staffing and site readiness.

  • 01Last season's total holiday sales grew 4.1% by Census Bureau count, above the 2.9% to 3.4% range Deloitte had forecast in fall 2025.
  • 02Deloitte's 2025 survey found 33% of U.S. consumers expected to use generative AI somewhere in their holiday shopping; product data quality now matters for machine readers as well as human ones.
  • 03Adobe's and Salesforce's holiday projections landed in late September and October last year, so the next two to six weeks should bring corroborating or conflicting numbers to plan against.

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Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Circana reports U.S. private-label sales reached $330 billion, with store brands holding 24% unit share and 23% dollar share of CPG. Club stores drove nearly half of the growth. Circana expects share gains to continue through 2026 at a slower pace as national brands sharpen pricing and innovation.

  • 01Club channels account for nearly half of all U.S. private-brand growth, so a store-brand program benchmarked only against supermarket peers is missing where the volume is actually moving.
  • 02A one-point gap between store-brand unit share (24%) and dollar share (23%) suggests private label is no longer priced far below the market average, which changes the margin math for premium-tier extensions.
  • 03The EU's 50% private-label unit share is more than double the U.S. figure, a reference point for how much headroom exists even as Circana expects the U.S. pace to moderate through 2026.

Sep 17, 2026

Modern Retail: Meta Lab footprint set to nearly double

Modern Retail: Meta Lab footprint set to nearly double

Meta is nearly doubling the store footprint of Meta Lab, its retail concept for Ray-Ban AI glasses, according to Modern Retail. In November 2025, The Wall Street Journal reported on pop-up stores in Los Angeles, Las Vegas, Burlingame and New York City. The stores are built for lingering and selfies. That design brief matters for any brand selling a wearable people must try on.

  • 01Meta designed its Meta Lab pop-ups around dwell time and photo-taking, with coffee stations and full-length mirrors; its creative director told The Wall Street Journal the company wants visitors to bring friends and stay a while rather than move through quickly.
  • 02For brands launching a wearable that shoppers need to see on their own face, Meta’s planned store expansion is a real-world reference point for solving the try-on problem.
  • 03The signal to watch is whether the new Meta Lab locations keep the pop-up format the Journal described or shift toward longer-term leases.

Sep 17, 2026

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