Verizon Partner Network Co-Sell Connection 2025 Kick Off
The Co-Sell Connection 2025 webinar by Verizon Partner Network focused on showcasing Verizon's strategic plans and solutions. The event featured insights from key industry leaders to address evolving business landscapes. Strategies included increased channel partnerships and a co-sell marketing focus.
This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.
Promoted content from Verizon Partner Network on MarketScale.
Key takeaways
Spotlight on Verizon's products and solutions at the webinar.
Growth strategy includes broadband and cross-selling focus.
Co-sell approach to enhance collaboration and customer experience.
Get featured
Want to get featured in MarketScale Professional AV?
Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.
The Co-Sell Connection 2025 webinar kicked off with a warm welcome from the host,
Cesar Teran
. The series aims to spotlight
Verizon
products and solutions and provide insights from top thought leaders to help navigate the evolving business landscape.
Key Speakers and Topics
In this session, Verizon's partner leadership team, including Mark Tina the Channel Chief, Dawn McNellis, Rachael Nagrowski, and Mark Lavorgna, shared their vision for the Verizon Partner Network and their commitment to the channel in 2025. The speakers affirmed their "go big, go bold, go beyond" mantra to unlock new revenue opportunities.
The speakers affirmed their "go big, go bold, go beyond" mantra to unlock new revenue opportunities.
Verizon's Growth Strategy
Rachael Nagrowski, Senior Director of Partner Sales, outlined a growth strategy focusing on broadband, fixed wireless access, POTS replacement, connected laptops, and cross-selling. In 2025, they aim to make the math work by driving efficiencies and focusing on products that matter to Verizon.
Co-sell Marketing Approach
The team also emphasized a co-selling approach to marketing, which Dawn McNellis, AVP of Channel Partner Sales, described as focusing on comp (compensation), teaching, preparing, and competing. This approach is designed to partner with teams, grow revenues and market share, and deliver an excellent customer experience.
This approach is designed to partner with teams, grow revenues and market share, and deliver an excellent customer experience.
Investment in Channel
Mark Lavorgna noted that Verizon is increasing its investment in the channel for 2025, particularly in the co-selling program. This increased focus is intended to innovate, change, evolve, and make it easier to do business with Verizon, bringing even greater value to partners.
Overall, the Co-Sell Connection 2025 kick off was a declaration of commitment to working even more closely with partners, with a strong focus on customer experience, efficiency, and thorough execution.
Part of this channel
Verizon Partner Network
Channel partner resources for Verizon business solutions.
Your experts belong here
Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.
When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.
About the author
