Skip to content
MarketScale
Demo
‹ Back to IndustriesProfessional AV

Verizon Leaders: Unlocking Connectivity with the Verizon Partner Network

This episode of the Verizon Partner Network features three Verizon Business leaders discussing the strategic role of partnerships in expanding telecom solutions. Mark Tina, Tyler Applonie, and Rashel Graves explore how the Verizon Partner Program fills distribution and expertise gaps while delivering integrated, end-to-end customer solutions. The conversation highlights why collaboration is essential to growth in today's evolving telecommunications landscape.

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Verizon Partner Network on MarketScale.

By Software And Technology · Mark TinaRashel GravesStrategic PartnershipsTyler Applonie
Share

Key takeaways

01

Strategic partnerships help Verizon fill distribution and expertise gaps in the telecom market.

02

The Verizon Partner Program enables integrated, end-to-end solutions for business customers.

03

Channel leaders emphasize that collaboration and partner enablement are key drivers of telecom industry growth.

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Start free

For a special episode of The Verizon Partner Network, the focus was on the considerable role of partnerships in the Verizon Partner Program, and the leaders shared their perspectives on the initiative. Their conversation brought about a lot of thought-providing context on the evolving telecommunications landscape. In today's era, collaboration and integration are key to delivering comprehensive solutions and that is something they explored.

In today's era, collaboration and integration are key to delivering comprehensive solutions.

The episode featured Mark Tina, VP of Indirect Channel Distribution and Channel Chief, Tyler Applonie, Director of Channel Sales Strategy, and Rashel Graves, Director of Channel Programs and Enablement, all from Verizon Business. They discussed the strategic importance of partnerships in filling distribution and expertise gaps, enhancing Verizon's service offerings, and providing integrated end-to-end solutions for customers. The episode highlighted why partners are so important in expanding Verizon's services and driving growth in the telecom industry.

Partners are so important in expanding Verizon's services and driving growth in the telecom industry.

Video TranscriptExpand ↓

It is so important that we work closely with our partners to identify needs, put together our core competencies, and then deliver a truly integrated end to end solution for our customer. If you look at whether it's business agents or even our our our mobility co sell program, they fill in distribution gaps, and some of those distribution gaps are in expertise. So Co-Cell as an example, they're they fill in the gaps of where we don't provide best in class services and solutions. They fill in those gaps for us so we show up to the customer in the right way with the right solutions. The other piece that partners do really well is they augment our services. So when you think about the the complimentary offerings that we have and what partners bring on top of that, It's a win-win situation. So partners are just a critical part of how we're gonna continue to grow and expand moving forward.

Verizon Partner Network

Part of this channel

Verizon Partner Network

Channel partner resources for Verizon business solutions.

Visit the channel

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Professional AV Insights

Campus AV-over-IP: a 10GbE switching and one-dashboard control buy

Campus AV-over-IP: a 10GbE switching and one-dashboard control buy

AV refreshes are starting to read more like network procurement decisions. Many designers now specify 10 Gigabit Ethernet for headroom, and campuses want a “single pane of glass” to monitor and control rooms. That shifts cost and risk to the IP network: bandwidth, governance, and the support model.

  • 01Many designers are specifying 10GbE headroom for AV-over-IP devices such as 4K monitors, according to Church Production Magazine, which turns classroom and venue upgrades into a switching and backbone procurement decision.
  • 02IMS Technology Services frames campus-wide standard room packages and a “single pane of glass” for monitoring and control as the support model, fewer room variants means fewer configs, spares, and escalation paths.
  • 03Church Production Magazine points to the cost jump as baseband routers grow from 16x16 to 64x64 and beyond, a pain point that underpins AV-over-IP’s argument for commercial-off-the-shelf switches over vendor-specific distribution hardware.

Sep 14, 2026

$1,499 SDM module puts Dante AV Ultra inside the display

$1,499 SDM module puts Dante AV Ultra inside the display

Adtechno’s $1,499 DAV-03SBL is designed for Intel SDM-L displays and projectors, per rAVe [PUBS]. It makes the display the Dante AV Ultra endpoint, which can mean fewer edge boxes but concentrates risk in switching, power, and device management.

  • 01If a display can be the decoder, the RFP shifts from “which wall box?” to “which switch config and management plane?” That’s where risk and labor move.
  • 02A single 1GbE link carrying 4K60 4:4:4 plus embedded audio (per Adtechno via rAVe [PUBS]) makes per-endpoint bandwidth assumptions, uplink sizing, and multicast policy central to planning.
  • 03Adtechno is building a family around Dante AV Ultra, with DAV-02 encoder/decoder (Digital Signage Today) and an SDM module that can standardize endpoints across signage and rooms.

Sep 13, 2026

Microsoft's MDEP Signage: From NRF Preview to InfoComm Demo

Microsoft's MDEP Signage: From NRF Preview to InfoComm Demo

Microsoft, MediaTek, and IAdea previewed what they described as the first digital signage solution built on Microsoft's Device Ecosystem Platform (MDEP) at NRF 2026 in January, and Avocor and IAdea demonstrated a pairing of MDEP-based signage with Avocor's new B Series displays at InfoComm 2026 in June, according to AV Magazine and invidis. Neither report describes the technology as shipping in commercial deployments.

  • 01MDEP adds identity management, conditional access, device attestation, and centralized lifecycle control to signage displays, enabling management like traditional IT endpoints.
  • 02MediaTek's Genio 720 system-on-chip, used in MDEP previews, provides industrial-grade performance with 10 TOPS AI acceleration and supports up to ultra-wide 5K or dual 2.5K display outputs.
  • 03MDEP-based signage remains in preview and demonstration status as of June 2026; buyers should verify current availability and understand MDEP licensing costs before purchase decisions.

Sep 11, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Experts

SA
Software And Technology
Company
MT
Mark Tina

VP of Indirect Channel Distribution and Channel Chief

Verizon Business

Mark Tina serves as VP of Indirect Channel Distribution and Channel Chief at Verizon Business, where he oversees the company's partner and indirect channel strategy. He focuses on building strategic partnerships that expand Verizon's distribution reach and service capabilities.

LinkedIn
TA
Tyler Applonie

Director of Channel Sales Strategy

Verizon Business

Tyler Applonie is Director of Channel Sales Strategy at Verizon Business, responsible for developing and executing go-to-market strategies through the partner channel. He works to align partner capabilities with Verizon's broader sales objectives.

LinkedIn
RG
Rashel Graves

Director of Channel Programs and Enablement

Verizon Business

Rashel Graves is Director of Channel Programs and Enablement at Verizon Business, where she leads initiatives that equip channel partners with the tools, training, and resources needed to drive growth. Her work focuses on partner enablement and program development.

LinkedIn

For Professional AV teams

See how Professional AV teams use MarketScale →

Customer Stories & Case Studies

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Professional AV

Professional AV hubMore expert Professional AV coverage.Explore →Customer Stories & Case StudiesTurn integrator wins into proof.Explore →BosePro audio discovered organically.Explore →State of GEO & AI VisibilityHow B2B brands get cited by AI search.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512