The Real Secret to Podcasting Success with Jeremy Slate

That one of my clients, Santay Hut, the guy in the middle here. He's the glue in the whole IV modern wellness industry. He knows all these other CEOs like the Jim Donnelly who runs restores. Some of these guys have five hundred locations, a thousand locations. This is the father of IV Therapy. I've interviewed all these guys on Zoom for an hour. Be able to put this book together. Ladies and gentlemen, welcome to another edition of the Coach show today. We have the podcasters of podcasters. What an honor to be with Jeremy Ryan Sllate. It's so cool being on the other side because think I've been on your podcast twice and the first one was, like, six years ago? Something like that, man. It's been, like, two or two or three times at this point. And, like, every time, like, you just give so much great information. And, Jeremy, of all people, he knows how to command your brand, and he knows how to get people on podcasts. So if you wanna learn about podcasts, there's no better way than to learn from someone who actually does it for real. It's like a fat weight loss coach. Never take their advice. And Jeremy being a power lifter can give us power lifting advice too. Right? I would trust someone who's actually done the thing. So if you wanna learn about podcasting, this is the guy you wanna listen to. Yeah. I I I literally rolled out of the gym before this conversation. You and I were texting before I got here. So so here we go, man. Look, look at the pump. Look at the vein. The vein right here. I'm trying, man. Now tell tell you told me some of these numbers before when we we hung out together, but how much do you bench and squat and and those other numbers? That's what I benched and squatted in my twenties, man. I'm I'm I'm I'm close. I'm on the wrong side of thirty. Close in and I'm forty now. So I don't see We'll close it before just so we can boast a little So at at twenty one, I'm I'm I'll be thirty six in a couple of months, but at at twenty one, I was bench pressing four fifty five, dead lifting six thirty five, and squatting seven zero five, at five foot seven and two hundred and seventeen pounds. Five foot seven two seventeen. You're basically a What's the word for that? A tank? Yeah. I I was kinda like a a bowling ball on wheels, man. And, now I'm now I'm one sixty. So it's a big difference in life in in my thirties. Man. So aside from the fitness, how come podcasting became your thing? And what did you do to have what are your, like, episode one thousand seventeen? One thousand something. Yeah. I don't quite remember the number. It's like a thousand fifty or a thousand sixty or something like that. We're we're over a thousand at when I started the show back in twenty fifteen. And, I really started because I tried a bunch of stuff that that didn't really work. I'd been a teacher for a couple of years at a at a grad school, and I wasn't really cut out for it and decided I was gonna try this whole entrepreneurship thing. And and you know how that is when you first start Like, you try a little bit everything and nothing kind of hits. And I've been a podcast listener since two thousand nine, so I started the show literally as a hobby in twenty fifteen. We had ten thousand listens in our first month, which is November of two thousand fifteen. And it's it's been fun ever since, man. Yeah. And I remember you were talking about your first podcast and how kind of bad they were or cringy and how you've gotten so much better. And I remember seeing your previous thing at your kitchen table, and it was kind of dark. And now you have this nice studio with this wood grain under your basement. Tell me about this the evolution of you as a podcast and what you've learned. It's interesting, man. Because, you know, like, especially, like, with how things are now, like, I think video is, like, the biggest part of what you're doing in the podcast world, you know, For me, I started as an all the only show, and the reason I started a video is number one, I didn't have the best setup for it. But number two, like, I was afraid to be on camera. So I kind of just started audio because it was really easy to talk to your computer and not have the person there. I didn't have the camera on at the time, which is interesting. So the first version of my show was it was called Rock Your Life. I didn't do any research, so I didn't realize somebody else had the name. So I had to change the spelling. So it looked like it was just spelled wrong. And it was kind of this very life coach y thing, which people that know me well know I am the furthest thing from. So I was just trying to, like, start something in the online marketing world. It it didn't do well. I quit in about sixty days. And I ended up taking a bunch of courses. Frankly, almost almost too many courses, because I thought I kept needing more information. I think that's a lot of things that stops us from starting. I started this show in in twenty fifteen, And I just tried to get better every day, right, like, continue improving. And and the thing I I I looked at is I think really the best thing you can do is have an interview show. For a couple different reasons. Number one, you're getting branding positioning. Right? You're being seen with someone. But number two, the ability to prepare for content don't have to prepare as much. I'm not gonna say you don't have to prepare at all because you should come into every conversation, prepare enough for a good conversation. Mhmm. But so for me, I just tried to focus on being a better interviewer. You know, watching other people that interviewed, you know, watching people like Larry King, watching people like Oprah and seeing, like, what do they do that I'm not doing? So I could continue to get better at that. And as I got more comfortable, which took hundreds of episodes, by the way, like, I was around five hundred or six hundred episodes and I'm kinda feeling good about it, Yeah. I started doing more video, started doing more of these other things, and I've we've really been taking advantage of YouTube, especially shorts recently, which has been big Instagram reels. So I I it took a long time to get there because people always ask me. They're like, how do you get better as an interview? And I'm dude, just do more interviews. That's really what it comes down to. There's no shortcut. It's like working out, Yeah. Exactly. It's exactly the same. But people wanna know the secret, you know, so what's the secret that the pro podcasters know that, you know, us newbies don't understand? But it's it's a viewpoint, and, there's one of my favorite things is to approach everything you do with professionalism. And that that means number one integrity. You know, being true to who you are and where you are actually actually are in your journey. And I think, frankly, you know this as much as I do. A lot of people in the online space aren't true to that integrity, and that's not cool. So that's one part of it. The other part about it is is is being honest to yourself what you're good at and what you're not and continue to work on those things that you're not good at every single day. I'm still trying to figure out, like, how I can do better. You know, one of the things I like to do is my preparation is actually important. I listen to interviews people I'm going to interview have done with people I really respect because I wanna see a couple different things. Number one, How do they communicate? Because you're gonna see that a guest either answers long or answers short. So as an interviewer, your questions either have to be better thought out have a better point, or if somebody's too long, you have to be okay with kind of steering them and kind of bring them back to the conversation. So being really good as an interviewer and continuing to work at that craft is just something I'm trying to do every day, man. Well, you're a pro at it. I mean, just look at you. I'm trying. You can always get better, but I'm trying, man. One of the things that we hear a lot of people talk about, especially with the shift to mobile is that the video production quality doesn't have to be as nice. You don't need the fancy cam. I'm this is a a road NTG five. I don't I think it's out of frame. Oh, wow. But I I've got if you could see here, I I have almost thirty thousand dollars worth of equipment. Oh my gosh. I've been filming now just on my iPhone with simply a tripod. And so you can buy things like this for fifteen dollars and then zoom and whatever. Well, the new the new iPhone, new, whatever Mac OS allows you to use your phone as an extension of your computer automatically. In fact, I think I could even just do it right here and show you. It seems to, like, automatically pick it up. Like, you don't even have to, like, I've just I literally am selecting the camera. And now can you see oh, my gosh. You can see around the studio. You can see. Oh, you don't wanna see the other side of my studio, man. You're gonna see water bottles and coffee cups everywhere. You can see that this is a real background there. I've got a TV. I got a whiteboard. There's a a fancy a seven r four camera. Now I'm doing a a video of the video, which is sort of weird. But I can switch here you can see here in zoom, Alright. Here here we here here we go. Let's let's give this a shot. Yeah. So there we there we go. There's the other side of my camera. Nice. It's not that exciting. There's all my messy coffee cups, you know, so. I've got three TVs here so that I can put the other guests there or other people. I I have one monitor up on the wall that's right behind the camera so that I'm, like, looking at you. I have two Apple TVs. But then I switch back to to this as my main camera. And then I have a camera above here so that I can draw if I wanna do, like, a diagram or I can shift it over to the whiteboard over. Like, I I have, what's the thing called? A slider that goes back and forth. So I can have the main camera here and then the slider goes back and forth so it can a and b. I have an AC mini. Anyway, I don't wanna go into all of that. You you got a lot of stuff, man. Like, because I know for me, like, for me, I've I've tried a lot of different stuff. And, like, Like, I don't know. I feel like, you know, the production quality matters somewhat. Like, I wouldn't go crazy with it, but at the same because the camera here, this is just the logic tech burrito. Yeah. Because the Logitech Brio out of the box, in my opinion, is a terrible camera. So there's a there's an app you can get for your MacBook. It's like seven bucks. It's called webcam settings. And it lets you change, like, the aperture and a lot of that stuff so you get a little bit of a better picture out of it. I use just two lights. They're both on an angle in front of me. And I also use this, like, hair lamp behind me -- -- so that you get depth in the photo a little bit. So you don't have to go crazy. And then I do, like, like, good audio gear. So this is, sure SM seven b, which is a really solid mic, and then I run it into a focusrite, two I two. Okay. And so it's Not a crazy setup, but it's to me, it's good enough. And I think this is probably about a thousand bucks worth of gear in this room. Yeah. That sounds but the audio being the most important part. Yeah. Yeah. Absolutely. Yeah. I'm using for my microphone. This is my favorite one. I used to wrote use the rode wireless go two, which is good for the phone as well as just in the studio, but this This PECO stream allows me to have it's giving me twenty hours of battery, and it allows me to interview two people. So I often will have two or three people will fly into the studio. And we'll I find the podcast in person is always better. So I use one of these. This is a a task cam d r forty. Okay. And it has on the bottom. You can put two, Xlr mics into it. So Yeah. It's like a hundred and forty bucks, but it does a good job. Yeah. Yeah. I I've got the zoom h five. Which is unnecessary. This is like a this is like an audio and video nerd podcast. This the the whole point that I was making was the I think, and feel free to disagree because you obviously have done more episodes than I am. But I I feel like as long as you have an iPhone, good audio, just decent lighting, which can be the sun. Yeah. You prepared, and it's a good guest. It's gonna be amazing. Would I would totally agree. And I because I think, frankly, like, people are doing more video, but with your iPhone and stuff, you can get away with a lot more because there's filters, there's like, different lighting tricks you can do apps for your phone and stuff. So you can get away with a lot. Good audio, you know, you you don't have to get a mic like this, but good audio is really important because it is a barrier to people being able to listen to you. Like, it has to be listenable. I think sometimes people have nothing. And then in the middle of a room with a zoom, it kinda sounds like the adults on Charlie Brown. You know what I mean? Like, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, and it's like, people have to be able to listen to you because that is kind of the most important modality you're delivering in. It is. Well, can you hear me okay? I have this. You sound great. You sound great, man. Awesome. But when you have that nice, big, authoritative podcast, Mike, you have that nice, base voice. Right? You always see when people come on with the base voice when they come, you know? It's like My my wife gives me a hard time because she's like, I can hear you talk try to talk a little bit basier I'm like, well, it's my radio voice. What am I gonna do? What's the most interesting podcast guest you've had? I know you've had ten fifty or whatever. I've had a lot of cool ones. Like, I'm a big racing fan. So I've had, Elio Casanova. He's only one of three people to win indy five hundred four times. Wow. Very incredible guy, who all too also I had that was cool. By a guy, we we both know that was a cool conversation, Matthew Genusick from Escape Fitness. Oh, I did it with him last night. Yeah. Cool guy with a lot he's doing. I I just talked to him yesterday, actually, but, like, there I've had I've had some of my favorite authors on too. Like, my favorite author is a guy named Brad Thor. And he writes a lot of, like, political thriller type books. Got a chance to chat with Brad, and, it was cool because it was before his latest book was coming out. So he sent my whole family autograph copies, like, really nice guy. So -- Oh, nice. -- I don't know, man. I get to talk to a lot of cool people. And for me, for for me, a little bit of my it's hard not to have your fanboy come out, if you know what I mean. I love Matthew because he's just so well versed in not just fitness, but life, and he interviews all these other cool people. And he's just such a humble guy, such a great listener. And he's got a British accent, which makes him automatically sound smarter than me. And he's so sharp, and he's always dressed in the freshest, latest clothes. He's, like, magazine perfect. Yes. Now tell me about a time when things didn't go well in a podcast. And what did you do? So there's been a couple different times. And I think part of it is when a person's willing to receive what's happening, because there's been times where I've had stuff break. Like, I've had stuff break, and, like, I've borrowed stuff from, like, I at the time, I had a microphone break and I happened to be living in an apartment building. I kept knocking on doors until somebody actually had a a USB mic I could use. That was a good save. I had a guest one time that did the interview outside with airplanes everywhere, and, like, it just wasn't good. And a lot of times we're able to save or able to work it out. In that particular situation, we weren't able to because he was like, well, if you have a good editor, you fix it. You know, you're wasting my time. I'm like, oh, okay, dude. We're gonna just kinda go on from here. But there's there's definitely been some interesting situations we've worked through, but I think as long as you're willing and the guest is willing, you can handle a lot. I the thing I'm always thinking with is you don't know when you're doing virtual interviews with somebody else's ability to use technology is. So we do a lot with making sure people get training materials before the interview of, like, you know, if you run into this, do this, if you run into that, do this. Hey, this is my cell phone number. You know, text me if you have a question. So we've been able to handle a lot because we had a lot go wrong in the first three or four years. Would you be willing to share that kind of onboarding process stuff for other people to have a podcast? They could basically just copy paste and put their name, put their information, whatnot. Because we always want the guest to be prepared and make sure, you know, the proper audio in a quiet place, good lighting, that whole thing. Yes. I just need to put it in a format. It's consumable for your Right now, it's kind of like everything that's in my email sequences. Okay. But, yes, I can help you with that. Okay. That'd be great. Because then I'm gonna promote that and say, Hey, you know, it's one thing to talk about podcasting, but Jeremy Ryan Slate is giving us his actual SOPs so that you can become a better podcaster and have your guests be ready. Dude. Well, and the thing that the thing that helps a lot as well is I'm always looking at, like, what technologies out there for recording. And, actually, we've moved off Zoom, in the in the last couple of years, and we've been using something called Riverside FM. Yeah. And the thing I like about that is a platform. Is it I it has a backup too, which is good. So it records natively on each device. So you don't have to deal with, like, if things go through Wi Fi because if you have a bad signal, you could be in trouble. So it progressively uploads throughout the interview. And then we've had it happen before. Like, I had, I had one of my favorite musicians on, recently. I had, I had Phil, the lead singer of the band, all that remains on my show. And, he had one Chrome extension was blocking another Chrome extension, which didn't like a Chrome extension live next to. So because of that, it wouldn't upload. But it has a fail safe backup. On Riverside as well. So that was, like, something that was, like, really helpful. So to me, it's kind of had a lot of a lot of things to prevent problems. So that's it's helped us a lot. I love her Riverside, but I was on Mark Schafer's podcast, and he's the marketing animals guy, and it actually lost the recording. It said, you know, it's like ninety eight percent. And with the state, it was complete, and the engineering team couldn't recover it and Oh my gosh. So we moved back to Zoom. But we I guess I've been lucky. Oh, wow. I guess I've been lucky then, man, in two years. Don't happen to have you twice. I probably been on a hundred with Riverside, but I've lost two of them. Oh, jeez. That anytime you lose one is is a problem. So, yeah. Yeah. What else has happened? Because you never know. Like, the guests can be late or their camera's broken or their wife walks nude behind them or all sorts of weird stuff. I've never had anybody naked in my in my, interviews. In staff meetings, we've had people mistakenly walk by other people's cameras for, like, my company where, like, come on, guys. But, like, at the same time, things that have went wrong. I don't know. Some I'm bet kind of good with embracing it as well. Uh-huh. Like, we had, the singer, Matasie yahoo on. He just, like, Jewish reggae guy. Uh-huh. And, he was like, yeah, renew his interview, but we're gonna do it while I'm driving. And I'm like, We don't usually do that. Okay. Let's just go with it. So he ends up running into his guitar player, and then his guitar player joins the podcast. And then we end up meeting this other guy that joins the podcast. So I've tried to get good at embracing it. So that that's kind of some things that have clumped there. WiFi has been an issue. Definitely been an issue. So we've had to rerecord sometimes, because I know the first time I had a conversation with Mike Dillard, we both had bad Wi Fi that day. And we actually had to reschedule the interview. So for me, it's it's making sure, like, number one, I'm always hardwired because that's a really big deal. We switched to, fiber optic Internet recently too, so that our upload and download speed match. That's been a big deal. Even on the farm, fiber optic. Dude, they just ran it. They they ran it out here, about three weeks ago. So we're one of the first people on the on in the neighborhood actually get fiber. Alright. Very cool. So now that you have been a pro at podcast, You've launched multiple podcasts. You get other people on podcasts. Some of you referred to me, and I've had them on my podcast. What what do you do for someone who sucks on camera, but you're trying to get them onto other people's podcasts. So one of the big things that's really important in our process is I actually interview every single client we have first. And then they actually get a report card on how it went. And the big part of our process is before we actually put a client on the show, you know, we interview them and kind of see how it's going. So we can give them feedback on what we can do And I've had to interview clients on our company show, the Comenior branch show, like, sometimes two and three times to make sure they're good. That's not typical because for us, frankly, We're really trying to make sure we're working with people that are a great on camera because I think that really is important in the world we live in now. But we do a lot of coaching with somebody in the first month to make sure they appear better on camera. Because it's you know as much as I do. It's vital right now to to really do that. But focusing on some of the basics, like, making sure you're looking at the camera is a really big deal. Trying not to fidget too much. Relaxing. I've I find for me I get stressed out before a big interview still. So I usually go for a walk before an interview. And that kinda calms you down. You no. Go walk. So I go for I go for a walk around the property and kinda chill out. So to me, if you can calm yourself down, if you could look at the camera, If you can just kind of be present and communicate with that person, you're gonna do a lot better. But for us, that's one of the reasons we we do an interview with somebody first because we wanna try and work those kinks out with them. Now what about young adults, for example, that are on our program, and they wanna start a podcast, and they can't afford having you for coaching and whatnot? How can they get better on camera? So I would say as much as this is bad advice, Dennis, is try and do as much content as you humanly can. Do you know what I mean? Because that that's there's there's kinda no hack. There's no hack to it, man. Like, You do it as much as you can. You get more comfortable. You get better at it. You get consistent. Like, frankly, some of the people that I've seen do really well with video or ones that say I'm gonna make a video every day for the next year. And you see them get better and better and better and better. And I think when you don't have money, but you have time like, you can continue to work at it, man. And I think that's the biggest thing is camera presence is something you develop. It's not something someone else can give you. Yeah. Jake Paul and I have been working on this course that we're gonna release hopefully next month. And one of the key things is we're encouraging everybody to make a hundred videos. So this hundred video challenge Oh, cool. Which we've documented in here. It's so funny. We printed out this whole thing. Oh, wow. It into well, you know, like light speed and these other tools, Oh my god. You guys must hate trees. Well, the funny thing is, like, being an internet digital marketer, you would think that there'd be less meetings, there'd be less printing, there'd be less of, like, there's more of everything else, just like a regular business. Right? But the hundred video challenge is we're encouraging people to make a hundred videos because you're first as he says, your first couple of videos will suck. And by the time you've made a hundred, you're a lot better. And we talk about some of his very first videos and how bad they were. Did you know Jake started out as a Disney actor, and he I I didn't know that. Yeah. Before he became YouTube famous and became a fighter and all that. Yeah. Thing is I'm coaching him on video. So I have hours and hours. I have three hundred videos of me and Jake Paul. There's no one's ever seen because people know who is, but they don't know who I am because I'm behind the scenes. Kinda like you in a way, but naturally you're a podcast host. You're not behind the scenes. But basically, of you'll see this at some point of me coaching Jake on what to say and how to move and what to do to make these interactive video sequences. So that we can congratulate people to be able to then say, Jeremy, congratulations on starting. I see you've made your first video. Awesome, my man. But then we're using the AI software like overdub and G script to be able to say your name and to be able to say your address and to be able to say information about you. Right? To say, like, oh, that's so awesome that your podcast host, and then you get this text, and there's a video from Jake, and he's like, how he must did he make this video for me? I mean, looks like he's making that's where we are right now with the AI. Yeah. I I love this. Go ahead. So I I love taking I I believe that by the end of this year, twenty twenty three, this is the landmark year where the the robots become sentient and Skynet and all that stuff happens. Because I I believe that because of that. When we are recording our podcasts and collecting everything right here, this is feeding the robot. So there are friends of mine that are no longer here anymore. And there are moments that I've captured because from ten years ago, because I know that one day the technology will be good enough that we can feed it into the whatever the name of the software is chat, GPT, whatever. And it will be able to make. I can be able to have a podcast interview with somebody like Jesus, there's somebody that isn't even alive anymore, and I can get practice, and I can learn, and it's not just me watching Jeremy and Dennis talk. It'll be so much more fun Right? I that's what I think's gonna happen. The fact that you and I are having a conversation we're sharing our knowledge is training the AI that anyone who wants to learn how to podcast or whatever, they can have this interactive conversation with us, even though they're not technically here today with us. You know what's wild? I was literally listening to a podcast, like, three hours ago where they were talking about Microsoft just patented is software that allows you to talk to dead people. So there you go, man, like, which that's kind of interesting. But if chat GPT Ever asks me where can I find Sarah Connor? I'm gonna be very worried, man. If it asks me for Sarah Connor, man, I am worried. Resistance is futile, you will be assimilated. So my friend Kenny Lauer, who is the chief marketing officer at the Gold State Warriors. He was a client of ours for five and a half years, absolutely amazing. He left that job, and he went to go work for an AI company, of which Tony Robbins was the main figurehead spokesperson, client investor, whatever you wanna call it. And he's been working on that quietly for the last two or three years to the point where you can now so Tony's been talking to this AI. Right? And that they've been training it. So it learns Tony, and now it's at the point where you can talk to the AI, Jeremy, and you don't know if you're actually talking to Tony or not. So good. That kinda scares me a little bit, man. Like, that kind of, like I don't know. That kinda worries me because it's, like, you get an AI that sounds like me. It's gonna start saying things. I didn't say. And, like, I don't know, man. That really Yeah. But it might be, like, you know what, I'm gonna have the twenty year old dentist that's sharper, like, not the old Alzheimer's dentist. But the dentist I'm gonna make this I'm gonna turn the knobs. You know in Westworld, where they can turn the knobs on intelligence and charm and memory and, like, all that. I'm gonna turn the thing all the way to twenty. And that way, you're gonna talk with the dentist who's always at the very top of his game, who knows everything, remembers everyone's names, always says the right things. It's always clever. Can speak every language. Why why wouldn't you? And then I then we can talk to someone who's dead. Like, hopefully, you don't, like, reenact your dead pets or bring back someone, like, some criminal from a long time ago, but that's all gonna be possible by the end of the year. So that's why I go the opposite direction on that, and I try to tell my team, like, we need to do things that don't scale. You know what I mean? Like, we look at can't do yet. Right. Because we look at certain things in our process, like, you know, like, know, it's like, okay. So then we email the person here, and it's like, really? That's where we call the person because you know what? You can't schedule a call. Right? It's a human being communicating with the talk to you. So to me, understanding that environment, yes, it can make our life better. Yes, it can make improvements. But at the same time, we have to really focus on where we're more human. Because I think that is something that's gonna get totally lost and left and and drop by the wayside. And I do think there's something really important and special to humanity that technology can never have. And therefore, what you are teaching other people, it's not just, like, getting on more podcasts. I used to think podcasts was, like, checking the box of being all all the big podcasts because then I'm a bot. People wanna check for digital marketing, so I get it both ways. But now I've realized after building relationships with people like you, we're eating fried chicken at the restaurant. Right? We're not just on a podcast. We're building relationships. These are the things that don't scale, and this is the thing that I think because of the way technology going. This is the hardest thing that the a this is like the last thing that the a like, the AI is getting more and more and more sophisticated, but the very last thing is replicating these long form conversations like what we have. Yes. And so anyone who, like, this is the highest leverage thing you can do because, like, writing articles and doing like, that's all. The robots can do all that kind of stuff now, and beat you at chess, play video games, all that. But I feel like what you're teaching people, Jeremy, is how to build relationships so that the technology multiplies the power of that relationship. So the fact that we're in February twenty twenty three, And let's say by December twenty twenty three, our conversation, because it's learned our voice and what we say, and it's it it's pulled in your one thousand and seventy podcasts. So kind of knows what you say and all that kind of stuff, that allows you to build even more relationships at scale to be able to coach people. Imagine like the the virtual Jeremy coach, And all you have to do is press the button to upload all this all of Jeremy's stuff, and then anybody can have, like, this one on one coaching with Jeremy. But if you didn't upload, if you didn't have all these episodes, If you didn't have these relationships, the the quality, the coaching would be weak. So some of my friends have never there's no video of them so the AI can't, like, figure out what they would like. It just there's not enough to go off of. Yeah. It's it's interesting too because I think, you know, once again, it goes back to doing the work and consistently showing up and and that is something that in order for this other stuff to work, you have to have done that. There is no easy way. Yeah. And I I think it's really important too that you mentioned the people that think, like, you know, a certain podcast is like checking a box. Frankly, you know, we've booked some really great podcast for people, but at the same time, I found that we don't play well with people that think they need to just check twelve boxes and it's kinda over with. Yeah. Like, the people that we play the best with are ones that are, like, you know, I'm here to build a relationship. I'm here to maybe even flow this host business or have them flow me business or, you know, like, invite them to my event or something like that. Like, It's about being human, man, and not just treating everything like a marketing message where you're getting a thousand impressions, you know, three percent opt in and one percent buys your thing. Like, that that just doesn't make any sense to me. Or the people that are, like, alright. Who can you get me on? Like, what shows can you get, like, this congressional? Like, you're the what is it called? You're a pimp face. So we on the inside, we call that we call them golden chorale leaders. Right? Because they show up at golden chorale. They want the all you can eat buffet, and they they wanna know how much everything you got for them. And it's like, So there's this other company you should go work with them. That's usually how we handle it because it's not a buffet, man. It's about, like, showing up offering value building up your your persona continuing to, like, build relationships and those those people that show up with that, those shows lead to other shows, which lead to other shows, which lead to relationships, which lead to opportunities, which lead to speaking gigs. So it's like, you have to treat this digital world like the real world. Like, you know what I mean? There's no loss. Like, if you're forgetting about the real world and thinking this is a kind of a shortcut, you're just not gonna win in anything. And whether it's podcasting, whether it's online marketing, what whatever it is, you have to keep the human element in. Yeah. And that's what makes it interesting so that people don't just say the same things over and over again and, like, some robot. What kinds of questions do you like to ask Jeremy to throw a little spice in there? My favorite question, and this actually got Andy for Sela to drop the f bomb about eleven times, which I guess isn't hard for Andy because he does it a lot anyway. Is I like to ask people what's something they believed at twenty one? They don't they don't believe now. Because you get some really big life shifts people that are doing big things in life. So that so that's one that I love to ask because you get some of the coolest answers, from that. And they're always different. They're never the same thing, which is kinda cool. So that's my favorite one. What's another one I really like? I'll tell you my favorite one. Go for it. Especially someone who's been interviewed many times, I'll ask them What's the question that you wish that you were asked? And that's another way of getting on what's on their mind. The thing that's really like eating them. Well, I wish people instead of asking about how I made all this money and sold this company, I wish they'd asked me about this one technique that I had or about my childhood and what was it about that that caused me to do this. I don't know, man. I've thought people in their tracks of some c level executives that are very well spoken have PR teams around them, and I asked them that question. What question do you wish that you were asked? And the most common answers Wow. That's a really good question, damn. You're a really good interviewer. Well, it's it's thoughtful. That's a big part. I don't know, man. If you ask me that, I don't know if you'd like the response because it's usually, like, I'm thinking about Roman generals and their conquest I'm thinking about Alexander the Great. And what would have happened if you didn't die in three twenty three? Like, you know, those are things that run through my head and and it kinda drives my wife bonkers. Yeah. Well, people ask me that question. They they they never do, but if they did, I'd probably say, I'm a big fan of Naya which is vitamin b three and all the then, of course, you know a lot about niacin as well. Yeah. It gets your skin itching and all that fun stuff, man. It's just cleaning out your system. Yeah. But like n a d plus and what it does to be able to rebuild your cells and heal and be younger and your immune system and sleep and all that. I've been in fact, it's such a big thing for me that one of my clients, Sam tejada, the guy in the middle here, he's the glue in the whole IV modern wellness industry. He knows all these other CEOs like the Jim Donnelly who runs restores. Some of these guys have five hundred locations, a thousand locations. This is the father of IV therapy. I've interviewed all these guys on Zoom for an hour. Be able to put this book together. Wow. For my client, and I I'm just so fascinated that, you know, a week before I'm gonna interview one of these guys, like, here's Ben Crosby, who sold Tap Out fitness, built at the back of the locations and sold it for Buku dollars. I spent all this time learning about him and who he is and and the whole industry. And then when I'm I'm fan growing, when I'm on the zoom, and I'm asking all these questions that I honestly wanna understand. What is it about gene therapy and about cryo and about hormone replacement therapy and what's good and what's bad and IV and all the, you know, regrowing organs and stem cells and, like, that whole thing. Right? I'm into I'm in I'm weird when it comes to fitness. First of all, my favorite thing to to put with niacin is beta alanine. It's a really interesting, it's a really interesting combination that help with raising your your your BMR, your basal metabolic rate, makes your skin kinda warm and tangly, which is interesting. Another thing I'm in love with, is cold showers. I usually usually take one of those every morning because it does a couple different those. I love them, but I hate them. It's dude, I've never been so awake. I I usually run first thing in the morning. I do weights later in the day. So I usually come in and do that after my after I do a couple miles. So, like, it's it's kind of a nice way to to start the day because you're you're never so awake. And And, yeah, it kinda, like, makes you be able to put up with a little more because, damn, it's cold. Yeah. But you feel so good after. What what are the extra life hacks for Jeremy Ryan slate? So the one thing that I've been doing the last six months, which actually has been a game changer, as I mentioned, running first thing, and then doing weights later in the day, because when you try to do your your body when you're working out can stay, anabolic or in a growth phase for, like, forty five minutes an hour max. So if you're doing weights and then you're doing cardio with it, you're actually breaking down muscle when you're doing that. So I tend to do them separately because you a little bit more anabolic in your workout period. So that that that's one thing. The other thing is I've actually become, as I've gotten in my thirties, different about how I eat, like, my wife used to make fun of me in my twenties because I carry a cooler everywhere. The thing that I really do now is I look at ratios of what I eat. I'm making sure, like, I have a good ratio of carbohydrates to fat to protein, and I actually do a lot more fat now than I used to because fat's good for your brain and it actually helps your if the right type of fats actually help your body burn other as thermogenic. So I'm looking at things like that. I wish I was better with sleep, Dennis, frankly. I really do. But, you know, it's just my life is too busy. So that's just the way it is. So, yeah, children, man, I have I have two little girls, and, they are intense. So I just don't sleep as much as I'd like, but if I slept better, I'm sure that would be really good for me. The other thing that I am a big, big fan of is Sauna as well, because, you know, in sweat, you can remove a lot of impurities and and different things from your system. So I'm a big believer in that as well. Well, Jeremy, thank you so much for spending time with us today. Do you have any final words of wisdom? I would just tell people to to realize kind of there's no shortcut And when it comes to whether it's a podcast or whether it's anything in your business, it's consistently, it's showing up. It's continuing to work hard, because you know, if you're trying to fake it till you make it, like, that can only work so long. And if you really build a skill set, man, like, you have something you can use and build off you continue to do what you do or do something else. That's what I'd really say. And I would just like to say as well. Like, I'm just really grateful to you, man. You've been supportive for me, for gosh, like, seven or eight years now at this point. So I would just appreciate what you're doing, man, and just glad to have you out there. Dude, you're amazing. How do people find you They can find me at command your brand dot com. We actually just launched our brand new website today where they can find me at jeremy ryan slate dot com. Amazing. Great, man. Have a good one. Okay? You the best. Alright. Bye.