Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Launch Sites, Rocket Tech, Tourism: Drivers of the Space Economy Making Headway in 2024

The space economy in 2024 is being reshaped by advances in launch site infrastructure, next-generation rocket technology, and the emerging orbital tourism market. Commercial players are driving down costs and opening new revenue streams beyond traditional satellites and government contracts. These trends signal a broader shift toward a self-sustaining commercial space industry.

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Experts Talk on MarketScale.

By Daniel Litwin · AstroscaleDaniel LitwinDave HebertExperts Talk
Share

Key takeaways

01

Launch site expansion and improved rocket technology are lowering barriers to entry in the space economy.

02

Orbital tourism is emerging as a new commercial revenue stream, attracting private investment.

03

Commercialization is broadening the space economy well beyond satellites and government-led exploration.

Tourism, increasing commercialization, technology innovations, and sustainable operations will all play a critical role in the 2024 space economy.

Tourism, increasing commercialization, technology innovations, and sustainable operations will all play a critical role in the 2024 space economy.

The space industry witnessed remarkable achievements and ambitious plans in 2023, setting the stage for an even more dynamic 2024. A record-breaking 207 successful orbital launches in 2023, with the U.S. leading the charge with 108 launches, broke the Soviet Union's long-standing record. SpaceX was a major contributor, responsible for nearly half of these launches, and also broke its record for rocket reuse. The year also saw significant advancements in commercial space launches. Phantom Space and Vaya Space signed a revolutionary agreement to operate simultaneously from a single launch complex, showcasing a novel approach to maximizing limited launch-site availability.

The space tourism market is on an explosive growth trajectory, expected to grow at a compound annual growth rate (CAGR) of 49.9% from 2024 to 2030, driven by technological advancements and increasing interest from high-net-worth individuals. Meanwhile, the global space sector is keenly watching the development of next generation launch vehicles and lunar landers and the increasing involvement of private companies in space exploration. The competition between the U.S. and China is intensifying, with both nations investing heavily in space technology and exploration. This rivalry, along with the evolving role of NASA vis-à-vis the private sector, the development of new launch vehicles, and the dynamics of space financing and business evolution, are shaping the future of space exploration and commercialization.

Which of these trends are moving beyond the headlines to impact the space economy in 2024 and beyond? "Experts Talk," presented by MarketScale brings together a panel of space industry veterans. Joining host Daniel J Litwin, the Voice of B2B, are Rick Ward, the Founder & CTO of OrbitsEdge; Dave Hebert, the Vice President of Global Marketing & Communications at Astroscale U.S.; and Kevin Lowdermilk, the CEO at Vaya Space. Together, they break down the top sectors of the space economy set to drive growth in 2024, offering insights into the future of space exploration and its commercial potential.

Key points of discussion include:

  • The increasing commercialization of space and its implications for global connectivity and technological innovation
  • The role of satellite technology in enhancing global communication networks, with a focus on the integration of satellite and terrestrial systems
  • The burgeoning field of space tourism and its potential to democratize access to space, alongside the challenges of ensuring safety and sustainability
  • The critical importance of sustainable space operations, including debris management and the development of in-space servicing and manufacturing capabilities

Rick Ward is a pioneer in applying edge computing to space, enhancing data processing in orbit through his work at OrbitsEdge. His innovative approach combines aerospace engineering expertise with a vision for technology-driven space exploration, making him a leading figure in the space economy's evolution.

Dave Hebert plays a crucial role at Astroscale U.S., Inc., focusing on space debris mitigation and on-orbit servicing. With extensive experience in space policy and communications, Dave advocates for sustainable space practices, contributing significantly to the industry's future direction.

Kevin Lowdermilk leads Vaya Space, focusing on advancing space travel through innovative propulsion technologies—his engineering and business background drives Vaya Space's mission to provide efficient and sustainable space access.

Experts Talk

Part of this channel

Experts Talk

Industry experts debate the ideas that drive B2B decisions.

Visit the channel

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Professional AV expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

How a Fortune 500 company built a broadcast-ready conference space with Avidex

How a Fortune 500 company built a broadcast-ready conference space with Avidex

Avidex recently completed a project for a Fortune 500 company to create a broadcast-ready conference space. This development addresses the growing demand for live events, streaming, and hybrid engagement in corporate settings. The project highlights the need for advanced technology infrastructure in modern corporate communications.

  • 01Avidex developed a conference space for a Fortune 500 company.
  • 02The space is designed to support live events and hybrid engagements.
  • 03Advanced technology infrastructure is crucial for modern corporate communications.

Jul 10, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The advancement of audio-visual (AV) technology in churches often goes unnoticed as the most critical upgrades might be hidden behind walls. Ben Thomas, associated with Windy City Wire, highlights the significance of investing in these unseen yet vital components. Proper infrastructure ensures that the overall AV experience in churches is seamless and effective.

  • 01Critical AV upgrades are often hidden behind walls.
  • 02Infrastructure investments are vital for effective church AV experiences.
  • 03Ben Thomas is associated with Windy City Wire.

Jul 9, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The article discusses the significance of audiovisual (AV) upgrades in churches, emphasizing that often the most crucial upgrades are not visible on the surface. It explores the importance of the behind-the-scenes technology that supports the overall AV system. The piece aims to inform church decision-makers about optimizing their AV infrastructure.

  • 01The most important AV upgrades in churches may be hidden behind walls.
  • 02Behind-the-scenes technology is crucial for supporting AV systems.
  • 03Church decision-makers should focus on optimizing AV infrastructure.

Jul 9, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Expert

Daniel Litwin
Daniel Litwin

Host & Journalist, Experts Talk (MarketScale)

MarketScale

Daniel Litwin is a B2B media host and journalist at MarketScale, where he covers emerging technology and industry trends across multiple sectors. He hosts and produces content for the Experts Talk series, interviewing subject-matter experts on topics ranging from space commerce to pro AV. His work focuses on translating complex industry developments into accessible narrative formats.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512