Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Launch Sites, Rocket Tech, Tourism: Drivers of the Space Economy Making Headway in 2024

The space economy in 2024 is being reshaped by advances in launch site infrastructure, next-generation rocket technology, and the emerging orbital tourism market. Commercial players are driving down costs and opening new revenue streams beyond traditional satellites and government contracts. These trends signal a broader shift toward a self-sustaining commercial space industry.

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Experts Talk on MarketScale.

By Daniel Litwin · AstroscaleDaniel LitwinDave HebertExperts Talk
Share

Key takeaways

01

Launch site expansion and improved rocket technology are lowering barriers to entry in the space economy.

02

Orbital tourism is emerging as a new commercial revenue stream, attracting private investment.

03

Commercialization is broadening the space economy well beyond satellites and government-led exploration.

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Request an invite

Tourism, increasing commercialization, technology innovations, and sustainable operations will all play a critical role in the 2024 space economy.

Tourism, increasing commercialization, technology innovations, and sustainable operations will all play a critical role in the 2024 space economy.

The space industry witnessed remarkable achievements and ambitious plans in 2023, setting the stage for an even more dynamic 2024. A record-breaking 207 successful orbital launches in 2023, with the U.S. leading the charge with 108 launches, broke the Soviet Union's long-standing record. SpaceX was a major contributor, responsible for nearly half of these launches, and also broke its record for rocket reuse. The year also saw significant advancements in commercial space launches. Phantom Space and Vaya Space signed a revolutionary agreement to operate simultaneously from a single launch complex, showcasing a novel approach to maximizing limited launch-site availability.

The space tourism market is on an explosive growth trajectory, expected to grow at a compound annual growth rate (CAGR) of 49.9% from 2024 to 2030, driven by technological advancements and increasing interest from high-net-worth individuals. Meanwhile, the global space sector is keenly watching the development of next generation launch vehicles and lunar landers and the increasing involvement of private companies in space exploration. The competition between the U.S. and China is intensifying, with both nations investing heavily in space technology and exploration. This rivalry, along with the evolving role of NASA vis-à-vis the private sector, the development of new launch vehicles, and the dynamics of space financing and business evolution, are shaping the future of space exploration and commercialization.

Which of these trends are moving beyond the headlines to impact the space economy in 2024 and beyond? "Experts Talk," presented by MarketScale brings together a panel of space industry veterans. Joining host Daniel J Litwin, the Voice of B2B, are Rick Ward, the Founder & CTO of OrbitsEdge; Dave Hebert, the Vice President of Global Marketing & Communications at Astroscale U.S.; and Kevin Lowdermilk, the CEO at Vaya Space. Together, they break down the top sectors of the space economy set to drive growth in 2024, offering insights into the future of space exploration and its commercial potential.

Key points of discussion include:

  • The increasing commercialization of space and its implications for global connectivity and technological innovation
  • The role of satellite technology in enhancing global communication networks, with a focus on the integration of satellite and terrestrial systems
  • The burgeoning field of space tourism and its potential to democratize access to space, alongside the challenges of ensuring safety and sustainability
  • The critical importance of sustainable space operations, including debris management and the development of in-space servicing and manufacturing capabilities

Rick Ward is a pioneer in applying edge computing to space, enhancing data processing in orbit through his work at OrbitsEdge. His innovative approach combines aerospace engineering expertise with a vision for technology-driven space exploration, making him a leading figure in the space economy's evolution.

Dave Hebert plays a crucial role at Astroscale U.S., Inc., focusing on space debris mitigation and on-orbit servicing. With extensive experience in space policy and communications, Dave advocates for sustainable space practices, contributing significantly to the industry's future direction.

Kevin Lowdermilk leads Vaya Space, focusing on advancing space travel through innovative propulsion technologies—his engineering and business background drives Vaya Space's mission to provide efficient and sustainable space access.

Experts Talk

Part of this channel

Experts Talk

Industry experts debate the ideas that drive B2B decisions.

Visit the channel

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

Software updates are now a buying event at IBC2026

Software updates are now a buying event at IBC2026

At IBC2026 in Amsterdam, Clear-Com and TSL are sending a similar operational message from different angles: the next hard problems are control, monitoring, and safe change in IP workflows. Clear-Com’s Eclipse HX EHX v15 adds ARC (Access Resource Configuration), which the company says enables access to intercom ports and resources without adding hardware, and expands capacity and resource management, according to Sports Video Group. AVNation reports TSL is emphasizing “reduced complexity” for control and monitoring across IP workflows. For ops leaders, the takeaway is to treat qualification, rollback planning, change windows, and licensing and support terms as first-class spec items.

  • 01Clear-Com is attaching new intercom access and resource controls to Eclipse HX via EHX v15 and ARC, so refresh planning shifts from “replace frames” to qualify releases, plan rollbacks and schedule change windows, according to Sports Video Group.
  • 02For distributed productions, FreeSpeak Cell leans on LTE and 5G rather than venue cabling, shifting runbooks toward coverage assumptions, service management and fallbacks when cellular performance drops, according to Sports Video Group.
  • 03AVNation reports TSL is pushing “reduced complexity” for control and monitoring across IP workflows, a sign that configuration, visibility and alarm routing are becoming day-to-day requirements, not optional add-ons.

Sep 8, 2026

AV integrators are buying scale because meeting rooms now run like software

AV integrators are buying scale because meeting rooms now run like software

Forté’s acquisition of Vega Global, adding more than 750 employees across 17 APAC countries, is a prominent 2026 sign of consolidation in enterprise AV, according to AV Magazine. At InfoComm 2026, Cisco, Crestron and HP showed room platforms centered on ongoing management, with Cisco and NVIDIA introducing RoomOS 26 AI agents that run on in-room hardware and HP tying Poly Lens to its Workforce Experience Platform, as reported by AVIXA and HP. Separately, Cisco’s Webex AI roadmap adds “agentic” automation and governance that reaches beyond room systems into the contact center and workforce management, according to No Jitter. As a result, standards, telemetry, security and service-level performance are taking a larger role in how contracts are evaluated, influencing both vendor choice and integrator consolidation.

  • 01When services are 38% of channel revenue and hardware is 36%, the integrator RFP stops being about the bill of materials and starts being about uptime, monitoring and lifecycle outcomes, per AV Magazine citing AVIXA channel research.
  • 02“Edge AI in the room” shifts how outages and performance issues play out: RoomOS 26 adds on-device agents and features such as Audio Zones that can lessen reliance on cloud connectivity, but it also increases requirements for endpoint compute, device governance and disciplined update processes, according to AVIXA and rAVe [PUBS].
  • 03Consolidation is becoming a procurement feature: Forté’s move from a federation model to owned operations signals multinationals want one throat to choke for standards, security and service outcomes across regions, per AV Magazine.

Sep 1, 2026

Sony’s BRAVIA Pro displays run VITEC Avedia IPTV with no external media player

Sony’s BRAVIA Pro displays run VITEC Avedia IPTV with no external media player

Sony Electronics and VITEC announced a global integration that lets Sony BRAVIA professional displays run VITEC’s Avedia IPTV and digital signage software natively, eliminating external media players, according to PR Newswire and AV Magazine. Management runs through VITEC’s CMS, and the companies say it can scale to thousands of displays across corporate, hospitality, healthcare, venues, and public facilities, per PR Newswire and invidis. For enterprise IT and facilities teams, the practical shift is a new procurement and governance model: treat “display plus software” as one Android-based endpoint, then manage it like an IT fleet with fewer devices to install but stricter expectations around app lifecycle, security requirements, and vendor roadmaps. The announcement also lands alongside Sony’s previously reported Bravia Inc. joint venture with TCL, which invidis says will move operational control in April 2027, a reminder that longer-running display deployments should track who sets the roadmap over the life of the fleet.

  • 01Player-less IPTV changes the bill of materials: endpoints shift from “screen + player + mounts + power” to a single managed display, which can compress install labor and reduce failure points.
  • 02The phrase “thousands of displays” (PR Newswire) is the right scale test: if the CMS and network design cannot handle a four-digit endpoint count, this architecture won’t match the promise.
  • 03Sony’s display governance is expected to change in 2027 under the TCL-led Bravia Inc. venture (invidis). For deployments that will still be operating then, teams should address it now as part of contract terms.

Sep 1, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Expert

Daniel Litwin
Daniel Litwin

Host & Journalist, Experts Talk (MarketScale)

MarketScale

Daniel Litwin is a B2B media host and journalist at MarketScale, where he covers emerging technology and industry trends across multiple sectors. He hosts and produces content for the Experts Talk series, interviewing subject-matter experts on topics ranging from space commerce to pro AV. His work focuses on translating complex industry developments into accessible narrative formats.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512