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Can Collaborative AV Meet the Remote Work Moment?
AV solutions companies are in the middle of a critical shift in integrations. High-traffic areas like schools and offices are seeking ways to collaborate with end users across remote and hybrid work models, while live event venues returning to their best and brightest shows debate new ways to create immersive digital touch points during…
What Does An Ideal Inventory Counting Solution Look Like for Retailers Worldwide?
On this episode of Keeping Count, a podcast from the experts at Datascan, Host Tyler Kern talked with Gerry Meca, Chief Information Officer at Datascan. They talked about some of the trends in the industry and what they will look like moving forward. Meca joined Datascan as VP and Chief Information Officer in March…
Employers are Struggling to Both Hire and Retain Labor
COVID unemployment benefits have officially expired, meaning workers strategically withholding their labor have less resources and support to do so. You’d think this would be optimistic news for employers, looking for a fresh batch of hires while facing labor shortages across industry. However, lack of proper COVID response and general dissatisfaction is giving employers another…
How Retailers and Vendors Should Approach Discounts on Amazon
Amazon is encouraging its vendors to try out some new deals strategies for their Q4 product marketing, including short-term discounts and digital coupon clipping. Which of these strategies will have the biggest ROI for smaller retailers, and why? Jennifer Ruscin joined us to share her thoughts and explain why she isn’t a fan of…
When Do B2C Social Marketing Strategies Work in B2B?
MarketScale has been covering the impacts of the largest social media network for businesses, LinkedIn, eliminating its “stories” feature. After deleting that new feature after such a short amount of time, Daniel Litwin was wondering if this means marketers are having trouble believing in the future of short form content in the world of…
How Smart Cities Will Benefit from New FAA Drone Rules
The FAA announced earlier this summer that they are compiling a new advisory board to create the rules for drones to fly beyond line of visual site, paving the way for widespread drone delivery. Tyler Kern checked in with entrepreneur Ryan Walsh on how the future of drone delivery will reshape the infrastructure of smart…
Leveraging Technology To Meet Customer Needs
The amount of data, data sources, tools, and technologies has increased tremendously, and companies have had a hard time keeping up. Some companies have kept up and evolved to make sure to thrive in their sectors. Trillium is one of those companies thriving. On this episode of FlowCast by Trillium Flow Technologies, Host Hilary Kennedy…
The Biggest Question Facing Drone Delivery
The Commercial UAV Expo kicks off next week in Las Vegas and drone delivery will be one of the technologies at the forefront of the discussion. The industry is seeing delivery companies hit some major milestones such as Wing being on pace for 100,000 deliveries by the end of the year. But one major…
What the Death of LinkedIn “Stories” Means for B2B Content
The cut throat world of social media, is always looking for the next feature that will catch fire with their demographic. Each platform has tried to replicate the success of short stories the element that made snapchat and instagram so popular. Twitter tried fleets which failed, and LinkedIn tried stories which failed. The failure of…
Decision Makers Are Re-Evaluating Marketing Investments
Over the past year decision makers have been asking how they can effectively measure the business value of their marketing investments, specifically around measuring ROI for their campaigns? What does success look like? Peter Mahoney, CEO of Plannuh, joins us this afternoon to give us his perspective on how emerging digital marketing channels challenge traditional…
It May Be the Perfect Time to Start a Hospitality Business
The hospitality technology space has tremendous space for innovation and fresh ideas right now and its quite possible there has never been a better time to start a business in this industry, considering the market is fiending for new solutions to elevate the customer experience and build confidence around travel. I touched base with serial…
How to Keep Safety First During a Skilled Labor Shortage
Labor shortages have been a constant challenge across a number of industries. Which poses a really interesting question: How do hiring challenges affect the potential safety conditions of a company? To get some insight into this question MarketScale called upon one of the hosts of the Safety Justice League podcast, Abby Ferri, to give some…
How One IT Company Planned for COVID Before the Pandemic Even Started
As the Senior Vice President of Governance, Risk & Compliance at Flexential, David Kidd is accustomed to thinking about flexibility, resilience, and security from an IT perspective. However, throughout COVID-19, his prowess has been on display in another way. David implemented a pandemic response plan long before COVID-19 – and here he explains to…
How to Hire Without Compromising Jobsite Safety
Labor shortages have been a constant challenge across a number of industries. Which poses a really interesting question: How do hiring challenges affect the potential safety conditions of a company? To get some insight into this question MarketScale called upon one of the hosts of the Safety Justice League podcast, Jason Lucas, to give some…
The Future of Farming is Drones and Autonomous Equipment
Farming is the back bone of this country, but that doesn’t mean it’s not vulnerable to the same market trends impacting service, blue collar and white collar industries. Namely, it’s vulnerable to a shortage of people interested in pursuing the profession as a career. Can drones and autonomous equipment help combat the labor shortage…
Using Drones to Mitigate Risk Before and After Natural Disasters
Severe weather, like hurricanes and heavy rains, can have a massive impact on people throughout the world. Hurricane Ida recently hit Louisiana ,and the Shaanxi province of China has had over a hundred thousand people affected by heavy rains. We may not be able to control mother nature to our whims yet, but how can…
G.Love Forges A New Future of Music
Watch as our friend, Garrett Dutton AKA “G.Love” shares how he pivoted during the pandemic to connect with fans and provide music that uplifts their souls. The Bose Professional L1 Pro32 played a crucial role in creating an atmosphere where the worries of the world could melt away. Are you a singer-songwriter? What creative approaches…
Ransomware…What in the World Is Going On?
In a landscape that’s seen an uptick in cybersecurity concerns thanks to a boost in remote work, hurried adoption of technology solutions and more, there’s one cyberattack du jour – ransomware. To explore this specific kind of threat and its impact on government Weaver: Beyond the Numbers, The Business of Government host Adam Jones was…
Workplace Culture Needs a Legal and Strategic Overhaul
The challenges presented by the COVID-19 pandemic has resulted in a number of changes to the workplace and workforce in general. One of the most significant developments that we’ve seen has been low wage workers withholding labor for higher pay or more rewarding careers. We asked Lauren Blair, an employment & litigation attorney at…
What We Can Expect from 2021’s Commercial UAV Expo
The Commercial UAV Expo is set to take flight in just a couple of weeks and the show is nearly sold out, even with the lingering pandemic challenges, meaning the UAV industry is amped to get back to business and share in a year+ of massive industry movement and validation for drones. We caught up…
The Ford Maverick Speeds Past an Early Milestone
The Ford Maverick doesn’t hit the roads until 2022, but that hasn’t stopped it from speeding past a milestone. The CEO of Ford, Jim Farley, announced the new hybrid truck has surpassed 100,000 pre-orders. We wanted to ask car expert and freelance writer Christopher Tepedino: What makes this particular truck so attractive to consumers, and…
Giving Input on the European Commission’s Upcoming IoT Security Law
The European Commission has introduced new regulations regarding the security of IoT devices. Experts have been weighing in and providing their thoughts on the new regulations, and we wanted to open the door for more — so we turned to our expert: Ruari McCallion, the host of All Systems Go, to get his thoughts on…
Strategies for Making Salesforce’s Features Work for Your Niche Sales Needs
Every industry felt the push to develop confident omnichannel sales strategies as the pandemic hit; even though this was a trend already for many markets, the acceleration of digital sales channels gave buyers a different expectation for where and how to buy, from B2c to B2B. When trying to leverage your CRM, then, to…
How North Dakota is Emerging as a UAV Force
When it comes to the world of drones, it is often the smaller states that are making the largest waves. North Dakota has established itself as a top tier market for the research of UAV technology. For UAV research to be useful across the board, the technology needs wide open spaces and lawmakers willing to…
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