Professional AV
Pro audio-visual integration, digital signage, and unified communications.
Create content from your team’s expertise with free recording and AI writing tools. Qualifying companies also get one professional video edit a month. No credit card.
All Articles
MarketScale Sports & Entertainment 12/21: The History of Tech in Sports Science
In most industries there is a domino that can be pointed to as the first innovation that started a chain reaction, forever changing the way people in that industry think. Skylar Richards, Head Athletic Trainer and Director of Sports Science for FC Dallas, joined the podcast to explain the recent history of sports science…
On the way to Space, Billionaires Look for Business Partners
The world is in a new space race. This time, though, it is not the United States versus the Soviet Union; instead, it is Jeff Bezos versus Richard Branson versus Elon Musk. This billionaire space race, as it is being called, has resulted in the creation of just as many companies. Musk’s SpaceX and Branson’s…
AV in Furniture is Leading the Evolution of the Workplace with Aaron Rubner & Robert Parsons
AV and furniture. AV in furniture. It sounds like two subjects you’d never hear colliding, but that couldn’t be more untrue. The balance between the interior design of a functional work or creative space and the AV powering that space is delicate and very intentional. Does your meeting room have a historic 20th-century oak…
MarketScale Pro AV: Episode 1
This is The MarketScale Pro AV Show, hosted by Daniel Litwin, the Voice of B2B. Your weekly B2B kick-back for the best thought leadership in the industry, bringing you education, information and inspiration. On the first episode of The MarketScale Pro AV Show, you’ll get to hear from thought leaders, analysts, and innovators alike,…
Advertisers Turn to Software Giants For a New Advantage
While the power and reach of social media continues to grow around the world, so does the power of the companies in charge of those social media platforms. The recent stream of widespread data breaches and the fallout from the Facebook and Cambridge Analytica scandals have left a collective sense of concern among smartphone and…
MarketScale Pro AV 12/20/18: Pro AV is Powering Content Creators
Today’s episode explores how Pro AV technology is evolving to power content creators, from the podcast host to the retailer. We’ll hear from Australian author and podcast host Jono Pech on how the commoditization of AV gear is giving life to a new generation of creators. Plus, we’ll get insight from Robert Parsons of…
How Airports Avoid a Travel Apocalypse During the Holidays
As “I’ll be home for Christmas” plays in the background, lines at the airport will be swelling, possibly delaying people from getting home themselves. It is expected that 2018 will set a new record for travel, with more than 46 million people flying during the holiday season. This will be the fifth year in a…
Tracking the Top Holiday Décor Trends of 2018
Even if you aren’t someone who competes to have the best holiday décor on the block, we can all use a bit of creativity to spruce up our homes this season. Beyond just throwing up a tree or stringing your house with lights, putting some work into the small details can make any living space…
How Pro AV Stole Christmas, and Made It Better
From the Theater of Dreams at New York’s, Sacks Fifth Avenue to the festive neighbors down the street, more and more people are turning ordinary decoration into awe-inspiring holiday shows with the use of Pro AV technology. Holiday decorating, for the most part, has meant stringing lights throughout a house or a business storefront. However,…
MICRODRONES SHOWCASES END TO END WORKFLOW WITH 3 NEW VIDEOS FEATURING SPATIAL DATA CONSULTANTS
In August of 2018, Microdrones partnered with Spatial Data Consultants (SDC), a full service professional organization specializing in offering a variety of Photogrammetry, Surveying, Remote Sensing and GIS related services. Together SDC and Microdrones collaborated to bring the first mdLiDAR3000 to North Carolina. One of the benefits of working with Microdrones is that they have…
University of South Florida Marketing Professor Mark Bender, Ph.D. Discusses Digital Marketing for Digital Platforms & Beyond
Traditional marketing has been around since products needed selling, and is something that continues to evolve as we navigate through the digital era. With the use of digital devices amongst consumers increasing, businesses more than ever must adapt to this changing landscape, and insert themselves where consumers are finding their information. Join us today…
Breaking Down The “IT Language Barrier” with Chad Mantooth & Scott Courtney of Pinnacle Business Systems
Ever since the dawn of High Speed Internet, becoming technologically literate has become easier than ever. Need to learn a new skill? Head to YouTube, forum pages, etc. But for a later generation of business owners who either grew up without modern technology or haven’t learned how to engage with it on a major…
Will 2019 Be a Turning Point in Cybersecurity?
Cybersecurity is on the minds of leaders at almost every company. Regardless of the industry, all companies have data, much of which needs to be protected as it contains personally identifiable information, trade secrets, and other proprietary content. The thing about cybersecurity is that it is always evolving. What worked well to protect data yesterday,…
Eyes on Luminit
Founded in 2006, Luminit has evolved into a world leader in light shaping technology for the lighting, display, automotive, and high technology industries. Integral to most of their LED diffusers is a patented holographic master recording technology that reshapes and redirects light sources. Luminit Light Shaping Diffusers® allow designers and engineers to shape light and…
The Science Driving Business Growth Across All Industries
In 2012, the Harvard Business Review called the Data Scientist “The Sexiest Job of the 21st Century.” Six years later, people are still not exactly certain what data science is, and how it differs from the statistics field. While data science certainly uses statistics in its analyses, it also uses machine learning, and other similar…
MarketScale Pro AV 12/14/18: Lights, Sound, Art
After weeks of this show growing in scope, we wanted this week’s episode of the MarketScale Pro AV Show to hit on every aspect of the Pro AV industry. We’re exploring Lights, Sound, and Art, the progression of how both sides of AV come together to create brilliant structures and content you can’t ignore….
Collaborative Spaces Can’t Be an Afterthought with Brittney Ricks of Clarus
On today’s episode of Glass is in Session by Clarus, we’re exploring two of their flagship products, Depth and Float. These two glassboard designs have been paramount to the success and growth of Clarus, but beyond the specificities of the design, these glassboards really pull the curtain back and show that collaborative surfaces were,…
LED is Bringing Life Back to Sports Arenas with Patrick Jackson of NanoLumens
Digital signage in the sports market has reached ubiquity, meaning applications are getting more creative. Whether it’s for interactive stations to bring fans to the stadium, jumbotrons that display real-time social media feeds, or LED art displays that inspire and put local retailers in the eyes of fans, applications seems limitless. To get perspective…
Bouncing Forward to Success, and Why it’s in Your Head with Jackie Werblo of CONVEX Leadership
There is a tendency to only remember the negative side of our struggles in both business and life. The fact is, there are just as many positives we can learn from during those same struggles. Today, MarketScale Host Sean Heath had an opportunity to speak with Jackie Werblo, Head Coach at CONVEX Leadership. Jackie…
What Content Creators Are Saying About Digital Signage
Digital signage content has evolved immensely over the last decade. From static images to full animation, the presentation has gone from lackluster to wow-inducing. Technology itself has led to this transformation, but it is also a result of savvier consumers and brands looking to make real connections. The Value of Great Content Content has to…
5 Ways to Make Your Kitchen Kid-Friendly
With the right design, a kitchen can become the heart of a home. It is the place where the whole family can gather to prepare meals, talk about the day, or simply hang out and enjoy a quick snack. Some careful planning is involved however in creating the perfect family-friendly kitchen, especially when small kids…
WHAT YOU NEED TO KNOW ABOUT DIGITAL SIGNAGE DISPLAYS
Everyone wants to upgrade to digital signage. However, those unfamiliar with the technology may initially be intimidated by the various components necessary to create a digital signage network, deeming it far too complex and time-consuming. Never fear! Whether for revenue, branding, education, or information, this guide will help stakeholders navigate the basics of digital signage…
MarketScale Industrial IoT 12/12/18: Save the People, Save the Bees
Today’s episode is all about “salvation:” saving industries, saving lives. This is the kind of salvation IoT is capable of, and what innovators are looking to accomplish. Hear from Manish Agarwal, co-founder of Axelta Systems, who talks about how the IoT industry abroad, specifically in India, saved itself from the doom of weary customers…
Considering Operations Center Spaces Pre-Construction
Like with any project, success comes from having a great understanding of what you want to accomplish. If you are building a new operations center, there are many variables that can make or break a successful implementation. Constant Technologies has extensive experience in mission critical space planning, technology furniture solutions and audio/visual integration. We can…
New to MarketScale?
MarketScale is the B2B media platform Professional AV companies use to publish their own experts. Create a free workspace with no credit card, or book a demo to see how it works for your team.