Professional AV
Pro audio-visual integration, digital signage, and unified communications.
Create content from your team’s expertise with free recording and AI writing tools. Qualifying companies also get one professional video edit a month. No credit card.
All Articles
Why a 17th Century Phenomenon Is Key to Architecture Today
As odd as it sounds, in the ancient languages, humans did not even have names for colors. Today we have names to represent almost every nuance and shade, but hundreds of years ago, the words used to describe the visual experience we know as color were primarily derived from moods and included examples like lively,…
Inside the Connection Between Business Success and Water
The data on water scarcity is sobering and shortages are increasingly linked to natural and human-made causes. Water-saving innovations are coming out in an attempt to conserve the earth’s most natural resource. Technologies range from household items, to landscaping, to state wide conservational methods. The U.S. Drought Monitor started in 2000. Since then, California has…
Metallic Trends Shine Bright at Element Designs
Metallics have long been an interesting way to add a certain flair to a space, and mixed metals have been trending for the past few years. Metals offer a variety of finishes to work with, and a metallic finish can create personality and shine while accenting natural light. “People are playing with light reflection and color changing…
More Than Just a Label with Aaron Kilgore of Resource Label Group
For this episode of the Retail podcast we’re joined by Aaron Kilgore, Regional Southeast Sales Manager for Resource Label Group, a company that works to fulfill complex and custom label solutions for various brands across different industries. In today’s competitive marketing and branding world, a label has to be more than just a label;…
Designing the Nerve Center of a Business with Heather Conover of Constant Technologies
When companies are looking to make massive expansions to their businesses, staying ahead of the cyber security risks can be a very tough challenge. To combat these problems, more and more companies have been using 24/7 operation centers, the nerve center of the modern company, to make sure the back end of their businesses…
What To Expect From ISE 2019
MarketScale will be on the road again Feb. 5-8, this time taking a trip overseas in search of the latest advancements and innovations in the digital signage industry at Integrated Systems Europe 2019. ISE 2019, held in Amsterdam, is considered the largest AV and systems integration show in the world. This year’s event is sure to continue…
The Dutch Connection: A Guide To Major Netherlands Companies
Pro AV professionals from around the world will descend upon Amsterdam this week to learn and conduct business at ISE 2019. The Netherlands may be a country small in area, but it has had a very large impact on the world both in influence and commerce. It may have been hundreds of years ago, but the Dutch were…
Artificial Skin Could Lead to Human Enhancement
Chemists Islam Mosa and James Rusling, of the University of Connecticut, working with University of Toronto engineer Abdelsalam Ahmed, have created a mechanism that can generate a sensation similar to the way our skin feels pressure, heat, cold, vibration, and other physical changes. Using silicone tubes filled with a fluid made of iron-oxide nanoparticles, or…
MarketScale Software & Technology 02/01/2019: Can AI Tell Naughty from Nice?
In the futuristic movie Minority Report starring Tom Cruise, the protagonist (played by Cruise) is able to see actions before they happen through a complex system of dreams and technology. This obviously leans strongly towards the fiction side of the science fiction genre, but the movie raises the question of what you would do…
Mapping Lidar Innovation at ILMF 2019
MarketScale headed to ILMF 2019 in Denver, Colorado this week to catch up on the latest drone and image-mapping technology. Among the hundreds of exhibitors, several stood out with new technology, software and aircraft. RIEGL displayed its miniVUX-1DL laser scanner attached to a DJI-M600 to create a monstrously powerful tool and ASTRALite hyped up its…
Outdoor Retailer Snow Show Live in Denver This Week
There may be a ‘Polar Vortex’ going on across much of the Midwestern United States at the moment, but in Denver, Colorado, attendees of Outdoor Retailer’s Snow Show are comfortable and warm inside the Colorado Convention Center. The show began Wednesday, Jan. 30 and concludes on Friday, Feb. 1 at 4 p.m. It is the…
MarketScale Pro AV 01/31/19: Is That Meeting Room Available?
There’s nothing more frustrating in the workplace than organizing a meeting only to find out the conference room is already being used. Well, maybe that one colleague who always steals your leftovers from the fridge is more annoying, but an unavailable conference room is a close second. The modern office is utilizing pro AV…
Will Super Bowl LIII Be Super for Retailers and Its Host City?
A blend of myth and fact, the Super Bowl Stock Market Predictor suggests that the stock market will rise or fall depending on the conference affiliation of the winning team (American Football Conference wins have produced mostly down years, the National Football Conference mostly reporting gains). This phenomenon is highly-debated, and now the reality of…
Infographic: Along the Buyer’s Journey
The Advertising Rule of Seven says that people need to see a marketing message seven times before they remember it. Once crucial role that digital signage touchscreens can play in today’s crowded ecosystem is serving as touch points at key moments along the buyer’s journey, making it more likely that they’ll remember and recall what…
Too Little Sleep May Boost Your Risk of Cardiovascular Disease
Participants in the study who slept less than six hours a night were 27% more likely to develop plaque buildup in their arteries. The study was published in the Journal of the American College of Cardiology. It looked at 4,000 adults with an average age of 46 with no known history of heart disease. Two-thirds…
Coating the Aerospace Industry in Success with Andy Martin of DuraCoatings
Right now, business in the aerospace industry is soaring at an all time high. Boeing is projecting the need for about 40,000 new aircrafts in the next 20 years, and with this increase in aerospace travel, comes an even bigger increase in aerospace maintenance, repair, and overhaul, as brand new parts can cost an…
What the Davos Summit Told Us About Global Energy
The Davos Summit, a top tier World Economic Forum-hosted event in Davos, Switzerland, connected chief officers from major companies, politicians from all around the world and distinguished members of academia. The summit fueled innovative ideas regarding the state of energy. Extreme weather, the ongoing debate on climate change, and natural disasters topped the list of global…
Outdoor LED Decision: Financial vs Philosophical with David Venus of PixelFLEX
For a country that prides itself on pushing the envelope, technologically, we haven’t really been bold with the deployment of outdoor LED displays outside of Times Square or the Vegas Strip. Globally, the market is telling a different story. “In 2016, it was roughly a $4 billion dollar industry, globally. It’s projected to reach…
How Can We Solve The Cybersecurity Crisis?
As increasing numbers of services and businesses leverage the web and IoT, there are more opportunities for cybercrime. For instance, in the past five years most banks have created apps to give customers access to their secure accounts- not only online, but on their mobile phones. As a result, cyber criminals have new opportunities to…
What the Micro-LED Revolution Means for Your Next TV
Samsung’s recent rollout of a gigantic wall-sized TV has created a huge buzz in the digital display sector. The 146-inch microLED screen is the first brand-new display technology to be commercialized in more than a decade. Whether it was worth the wait remains to be seen, but the subject of microLED technology is currently on…
Solving the Deliquescence Problem in Blended Fertilizers
Some blended fertilizers may be prone to an undesired chemical process: deliquescence. Deliquescence typically becomes an issue when fertilizer granules are transported or as they are applied to the soil at the farm. This undesired moisture uptake negatively affects the economics of both the companies handling these fertilizers and the growers using them. Let’s look…
A Better Ride with Bennett Trim Tabs
WHY USE TRIM TABS? Trim tabs improve the performance of your boat by adjusting the running angle of your vessel. Bennett trim tabs help reduce bow rise, get you on plane faster, correct listing, improve visibility, and increase efficiency. A BETTER RIDE WITH BENNETT TRIM TABS Properly sized trim tabs improve the performance of your…
MarketScale Retail 01/28/19: Experience is Everything; What Will Lead the Charge?
NRF 2019 was an eye-opening way to start the year, and laid out a vision for what trends and tech to look out for. We got a good sense for what Retail was looking for in 2019 during our Walking NRF video with Melissa Gonzalez and Nichole Leinbach Reyhle: “Everything is an experience, and experience…
Big or Small, Companies Need Better Cybersecurity with Josh Lupresto of Telarus
Whether you look at Warby Parker, Marriott, or Sony, it’s clear that no matter the size, every company is susceptible to bad actors. It’s this very real concern that drives companies like Telarus to educate their clients on these risks. Having a secure data network is more than just encryptions and software; it’s a…
New to MarketScale?
MarketScale is the B2B media platform Professional AV companies use to publish their own experts. Create a free workspace with no credit card, or book a demo to see how it works for your team.