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Banking On a Change with Kris Bartel of Zivelo
The digitization of industry has changed pretty much every business, and the banking world is no exception. “There’s a lot of change in the digital age,” says Kris Bartel, Chief Business Development Officer at Zivelo. He points out that while there are still 90,000 physical branches in the United States, that roughly 50…
Creating Brands That Resonate Into the Future
Retailers big and small are trying to determine how to best reach younger generations. Unfathomable amounts of ink have been spilt trying to define all of the ways that millennials are different from their predecessors. Heather Watson, behavioral designer for the Center for Generational Kinetics, LLC, joins this episode of the podcast to explain…
How Samsung Pulled Off Unpacked 2019
If a live event runs into issues, it is embarrassing for all involved. When Samsung held its signature reveal event, Unpacked 2019, on February 20, it could not afford to have any negative publicity overshadow the unveiling of the products that it expects to drive sales this year. “When we’re at an event like this,…
Explore Innovative Technologies to Boost Brand Activation
Did you know that most people remember more of what they do versus what they read? This information is especially useful to brands that want to create experiences. Interactivity or the “doing” can engage your audience much better than traditional copy. For marketers, the new trend is experiential marketing and brand activation. What Is Experiential…
Reflect, BrightSign, & D3 Team Up to Deliver Impressive LED Arrays for Levi’s in Times Square
Digital media solutions provider Reflect creates striking visual experience for the New York flagship retail location using D3 LED panels and BrightSign media players. Reflect, an award-winning provider of retail digital signage programs and longtime digital partner to Levi Strauss & Co., today announced that they teamed up with D3and BrightSign to create a striking visual experience at the…
LEDTalk: Making An Unforgettable Impact at Trade Shows with Scott Karan of Froggy’s Fog
The trade show industry (and concert and events industry) can seem very open to the public, but there is a lot that goes on behind the scenes that can be very private, and things are getting more sophisticated as the years go on. Scott Karan, Chief Marketing Officer of Froggy’s Fog, a company that…
Video Vices: Why We Need to Ignite the Next Generation of AV, with Visitec and NSCA
The Pro AV industry has reached a critical point. The core professionals running the industry are aging out. Many are retired or close to retiring. So how does the industry attract more early professionals to join the ranks? John Thomas, the Regional Manager for Visitec Marketing Associates, and Kelly Perkins, Program Director for NSCA Education Foundation, join…
Protect Your Hotel’s Investment in Pro AV Technology with Commercial-Grade Mounts
Digital video screens dominate daily life. Whether it be a computer screen, a mobile device, a television, a self check-out kiosk or announcement signage at the airport, people have grown accustomed to interfacing with digital displays. They have become so omnipresent and fundamental to our lives that many young people are more comfortable using customer-facing…
Why Audio Testing is Making Smart Devices Lose Their Smarts, with Daniel Knighten of Audio Precision
When we hear the term “smart” device, words that may come into our minds are easy, convenient, or technologically advanced, but consumers and designers alike underestimate the challenges smart devices may create for the companies that are trying to test them, especially in the audio realm. On today’s Pro AV podcast, we hear from…
Self-Service Kiosks Need to Serve Everyone, with Juan Perez of ADUSA, Inc.
On today’s MarketScale Retail podcast, we welcome Juan Perez, CEO of ADUSA Inc., to analyze what effective ADA compliance looks like and why businesses should take steps to make their hardware and software compliant sooner than later. Part of what keeps businesses from becoming compliant immediately, Perez explains, is due to confusing or vague…
Caesarstone Jumbo Slabs Cover More Ground – Now in New Colors
Our kitchens are beginning to replace our living rooms as the principal gathering place of our homes. As the hub of activity, connections happen and memories are made here. Our countertops serve as our prep spaces, dinner tables, workspaces, and our play areas. Caesarstone honors this shift in lifestyle by offering customers the option of larger…
Experience the Metropolitan Collection in Our New Interactive Infographic
Exploring new colors is a fun way to gather inspiration for kitchen design. Caesarstone is excited to offer a way to experience our new colors in a unique interactive infographic. Simply open the infographic, then put your mouse over a color. When you do this, the countertop in the infographic will change. Go ahead and…
History of the Touchscreen Tablet
Touchscreen tablets play an important role in business and everyday life, impacting our jobs, the way we communicate, how brands engage with customers and more. The ability to have powerful computing available at our fingertips has vastly expanded the realm of technological capabilities. While the widespread popularity and potential of touchscreen tablets have flourished tremendously…
Tidel Customer Experience Center
In February, Tidel announced the opening of our expanded, and newly designed, Customer Experience Center. This new center allows us to showcase our cash automation solutions, including smart safes and cash recyclers, to our customers and channel partners, leveraging the latest in high definition audio and video technology. The Center enables Tidel employees to give…
Take a Tour of the Most Innovative Live Event LED Technology Applications from Elite Multimedia
A world of opportunity awaits your brand with LED digital technology. From corporate to live events, this powerful and engaging technology adds design, interest, and inspiration to every moment. Take a tour of some of the most impactful LED video walls that Elite Multimedia and our partners have produced. You can see the effect of…
LEDTalk: Domestic or International? A Buyer’s Guide to LED, with Jon Lewis of PixelFLEX
The LED industry is currently a $5 billion worldwide industry, with the Americas region recently crossing the $1 billion mark. With this much money being invested into displays, how does that relate to higher quality and increased price points? Are we still buying things from China, or is it possible to manufacture these components…
Transforming Levi’s Times Square Store into a Digital Signage Staple with D3 LED & Reflect Systems
On this episode of the Pro AV Podcast, we decided to step away from conversation around trends in technology and industry culture to instead profile one specific project, which reflects what’s making the best technology and the latest industry shifts so powerful. Final deliverables in Pro AV tend to lean toward bigger and better,…
Which B2B Technologies Are Beneficial, and Which Are Vaporware? with Josh Lupresto of Telarus
Technology is like fashion; it can be really cyclical. Today’s trends can be tomorrow’s faux pas, and some things are created for function, while others are just for show. With so many choices available, where do business owners turn to when purchasing the technology that’s going to enhance or run the core of their…
Reinventing the RV with Wool, with Havelock Wool and Homegrown Trailers
Renting an RV for a road trip has become a staple of American culture and family bonding. But for a vehicle meant to enable a closer connection to nature, renting an RV is also equated to funny smells and a machine that wasn’t too friendly to the environment meant to be explored. Enter Homegrown…
Video Vices: Women Can Change AV, Just Ask Shure’s CEO
Like many industries, Pro AV revolves around some of the biggest trade shows the world has to offer. CES rocked Las Vegas in January, ISE showcased international advances in February, and in June, InfoComm returns stronger than ever. Per usual, AVIXA will host its Women’s Networking Breakfast during the show, an event centered around…
How Do You Make Sense of Call Recording Data? with Bruce Kaskey of OrecX
On today’s podcast, MarketScale host Tyler Kern sits down with Bruce Kaskey, COO and Co-founder of OrecX, a company that specializes in call recording technology in order to help businesses understand and make actionable decisions around customer conversations and how their employees deal with those clients. OrecX has joined us on the podcast before,…
Fusion: How “Experience” is Pushing AV Designs and Manufacturers to New Heights, with Electrosonic
Every single day we learn new processes and develop new solutions that can help save us time and money. There are few people alive today that don’t have smartphones or don’t use some type of virtual assistant or smart device at either their home or workplace. Innovations in automation and smart design have permeated our…
Tests, Tests, and More Tests: The Daily Grind of Keeping Airplane Gear Operational, with Andy Martin of DuraCoatings
On today’s Transportation Podcast, we speak with frequent guest Andy Martin, FAA Repair Manager for DuraCoatings, to learn about landing gear and component work on airplanes, a side of the industry that leaves no room for mistakes. We break down the ins and outs of working with manufacturer MRO groups (maintenance, repair, and operations)…
Behind the Screens with the Dallas Stars: How Grubes Gets Fans in the Groove
In most sporting arenas, music is used as a way to simply fill lulls in the action. For Dallas Stars DJ Michael Gruber, it is an opportunity to create a moment that fans will remember long after the event ends. The witty disc jockey has developed a cult following in Dallas due to his…
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