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How Wibbitz Became a Disruptive Force in Content Creation
Imagine watching an article instead of reading it. On this episode of the Marketscale Software & Technology Podcast, host Tyler Kerm sat down with Zohar Dayan, CEO and co-founder of Wibbitz, the world’s first automated video creation platform that’s making that visual mission possible. When Dayan first pitched Wibbitz’ automatic content creation to companies…
Propelling: How to Maximize Crowdsourced Content for You and Your Crowd
Developing content and telling great stories has become a fundamental pillar for modern marketing. While developing content in-house is a major function of marketing teams, crowdsourced content is integral too, connecting to audiences in really personal way. That’s exactly what the team at Microdrones is doing, using stories from their B2B end-users and distributors…
One Screen or Two? Content Marketers Have to Decide
Beyond the technology of Pro AV, today’s digital screens are delivering powerful, and in many cases data-driven content, to audiences everywhere. At venues, on the street, or at the store, consumers are looking for more interactive and engaging content. Unfortunately, not every marketer fully grasps how to use their digital signage to its fullest…
5 High-Powered Marketing Tips For Videographers
To keep your marketing pipeline full with video project leads, you must create and execute a solid marketing strategy. Now, to some of you, just reading that last sentence raised your blood pressure a couple of notches and your head is starting to hurt. You don’t need to worry because there are small, incremental steps…
Add Flavor to Your Footage by Implementing Color Science
The term “color science” gets thrown around a lot in the camera world, but what is it and how does it effect the images we shoot? Let’s break it down. Color science, in the camera world, is very different from the science of color (or how the human eye interprets light of different wavelengths as…
NanoSessions: Value vs. Price in the World of Professional AV
Price is always a factor in every purchase. Every business wants to ensure they stay within budget, but, of course, cheaper is rarely better, except for the pocketbook. Professional LED display solutions are no different. While LEDs are widespread today, they aren’t all equal. So, the question becomes, is the price worth the value?…
The Rack Focus Shot: Practical Uses and Visual Examples
The rack focus is one of the most essential camera moves for any cinematographer. But how should you rack focus and why should you do it? Tell me if this sounds familiar, you’re watching a show or movie and you notice a subtle change in the depth of field that gets your eyes to notice…
Personalization in OOH Marketing: Engaging Audiences in a Saturated World
Advertising is everywhere- to the point where many of us just ignore it. It’s not meaningful. There’s too much noise. So, marketers now have to be more creative with how they engage consumers. In a saturated world, personalization is critical. Talking about this concept concerning out of home (OOH) advertising is Cole Cummings, Marketing…
Propelling: ¿Cómo cambiarán los drones a las industrias latinoamericanas?
This podcast was conducted in Spanish. If you’d like a full transcript translation in English, as well as more insight on the state of drones in Latin America, click here. En comparación con los helicópteros y otras aeronaves tripuladas, los UAV son convenientes y económicos, requieren menos mantenimiento, menos combustible y representan menos riesgo…
Why Pro AV is in Store for a Flexible Future
Gone are the days of stagnant display boards. LED displays have proven to be more captivating and custom, but new flexible LED solutions are taking digital signage into a new era. The ability for digital signage to assimilate into the design of a space provides a new dimension to the role these displays can play,…
As Businesses Become Content-Driven, Media Workflow Must Matter
When you think about the amount of content produced regularly, especially from businesses, it’s unlikely that any of it can work seamlessly without a strong software infrastructure. This is especially true for video, and today, expert Liz Davis, Director of the Media Workflow Group for Diversified, joined us on the podcast to share her…
Making Moves: Mimo Enters the World of Outdoor Digital Advertising
While traditional outdoor advertising is nothing new, it’s taken a while for advertising in the digital sphere to make the move into the great outdoors. From climate concerns to increased hazards, the technology that has made digital powerhouses in controlled, indoor environments, just hasn’t quite held up outside. Thanks to game-changing technological innovation, however, that’s…
Maneuvering the Differences and Similarities Between AV Projects
The professional AV industry ranges far and wide, from film, television, and concert tours, to corporate events, weddings, and hotel AV. That’s a lot of different roles in different situations with one common goal: a great audience experience. To stay ahead of the curve, AV professionals have to learn how to work with all…
Open Source Call Recording for a Comcast World
Comcast Business VoiceEdge customers often have dynamic needs for their respective businesses, but one common challenge is a lack of a recorded voice solution for both compliance and quality control measures. On this episode of the Software and Technology Podcast, host Tyler Kern sat down with Tim Kunkel, sales executive for OrecX, to discuss…
Experience World Retail Congress with an Industry Insider
Retail Minded Founder Nicole Leinbach Reyhle checked in after last week’s World Retail Congress to explain her experience in Amsterdam. WRC is one of the most important shows on the retail calendar each year, as demonstrated by representation from companies like Google, Alibaba, Crate and Barrel, JD.com and others. Reyhle was a participant in an…
Transforming a Vegas Icon
The Las Vegas strip is an icon that every Pro AV integrator wants to add their signature to. LED display manufacturer Yaham was approached by Yesco to help it design a large display outside the famous Caesar’s Palace casino and resort but there was one big caveat. The future display outside The Shops at the…
World Retail Congress Aims to Answer Looming Industry Questions
Every year since 2007, the biggest brands, executives and personalities of the retail industry have met at the World Retail Congress. The 2019 edition of the conference just concluded in Amsterdam, and was by no means a standard retail event. Lionesque Group Founder Melissa Gonzalez was among the session leaders this year, moderating a discussion…
For Outdoor Displays, Visuals Need the Support of Quality Audio
To capture the ever-growing experience-driven demands of consumers, great content coupled with quality sound is the new standard. On this episode of the Pro AV Podcast, host Daniel Litwin sat down with Dave Howden, Director of Technical Services for Community Loudspeakers, to discuss how the AV industry is feeling the effects of a content-driven…
NanonLumens Infocomm 2019
NanoLumens Infocomm 2019 from NanoLumens on Vimeo.
Looking Through a Freelance Editor’s Software Toolkit
The typical two-hour movie that audiences enjoy across the world daily is the culmination of a year or multi-year process. Projects fit for the big screen or the flat screen take months to put together once filming starts, but by the time it hits the desk of freelance colorist and finishing editor Mike Nuget,…
NEW TECHNOLOGY IS CHANGING THE LED DISPLAY INDUSTRY—FIND OUT WHY AND HOW
LEDs have become a mainstay of the human experience, so it’s astonishing to think the first light emitting diode was invented by a GE employee only a little over 50 years ago. From that first invention, the potential was immediately evident, as LEDs were small, durable, bright and consumed less energy than traditional incandescent lighting….
EXPANDING EVA FILM MARKETS
Why EVA Is Growing, and Why It Might Be the Right Choice For You For years, PVC has been a ubiquitous material used on job sites and in products across industries. Its versatility is well-documented, and its low price point makes it accessible to budgets of all sizes. However, as concern for the type of…
Backstage Pass: The Stories and Impact Behind International Shows
Backstage Pass is back with another engaging episode featuring Eric Hagström, Senior Project Manager for Alford Media. Today, we chatted with Hagström about the exciting possibilities, unique challenges and best practices for putting together an international event. It is, both literally and figuratively, a new world with different rules, languages, and infrastructure when crafting…
Bringing History to Life
With no remaining veterans of the first Great War alive today, the preservation of its history is particularly important. Bringing a 100-year-old conflict to life is difficult but at the National WWI Museum in Kansas City Missouri, it is a critical task. In order to teach the youngest generation the lessons of the past,…
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