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How HiTec 2019 is Changing Hospitality
Hospitality has become increasingly tech-driven in recent years, making technology a major focus at the industry’s events. HiTec 2019 is currently in its third day of discussions in Minneapolis, Minn. and will conclude tomorrow afternoon, June 20. New, interactive devices have become commonplace in some establishments, and they are on full display at HiTec today….
InfoComm 2019: How Important are Wireless Presentation Systems to the BYOD Workplace?
We’re in a BYOD world, and employees are demanding the same level of connectivity and ease of access that they have with their technology at home. The question for businesses is: How do you adapt your presentation systems to a wireless workforce, and is it really that important? In this episode of the Pro…
An Electric Day at the 2019 Paris Air Show
The 2019 Paris Air Show continued today, and with it came several notable updates from the aerospace community. Perhaps most significant was the purchase of 200 Boeing 737 Max planes by International Airlines Group. The sale is the first for the Boeing airliners since the model was grounded for safety earlier this year. The cover…
What’s Special About Audio Test?
Electrical engineers specializing in designing modern high-speed circuits are sometimes taken aback by the idea that audio test is special. After all, for someone used to dealing with gigahertz microprocessors and other high-speed circuits, as well as working with oscilloscopes where even a low-end model has at least 100 MHz of bandwidth, “baseband” audio with…
Beyond the Displays at InfoComm 2019
Much is made about the gleaming and immersive displays at InfoComm each year, and deservedly so. The newest in LED and LCD products continue to impress. However, there is far more that stuck out at this year’s event. InfoComm session leader and decades-long Pro AV professional Bill Magod captured the following images of products that…
Filmmaking Fallacies We All Need to Put to Bed
There are a lot of misconceptions about filmmaking that can make life hell when you’re first starting out. Filmmaking as a newbie looks and feels much different than it does when you have some experience under your belt. The years of making do with less time, money, and resources… The surefire plans that crumble right…
InfoComm 2019: How Storytelling and Video Games are Shaping Future Dark Rides
We live in the age of entertainment at our fingertips. Interactive games, exciting videos, and groundbreaking stories are only a click away. So how are theme parks staying competitive as an entertaining pastime and leisure activity, and how is AV playing into this immersive experience economy? Giving their perspectives are Erik Baeumlisberger, corporate manager…
InfoComm 2019: Leading Women into a More Diverse and Empowering AV Industry
The Audio Visual industry is dominated by men, with women making up a mere 14% of the industry. But that does not mean that the women in AV are not making waves and pushing for change. In fact, from one year to the next, change can quite literally be seen. Take the AVIXA Women’s…
Hot Takes at InfoComm 2019
With technology as expansive and dynamic as that found in the Pro AV industry, it is no surprise that opinion on its future application is varied. At InfoComm 2019, consensus was hard to come by in some areas, and experts shared their thoughts on some of the fundamental questions facing Pro AV currently. MarketScale…
Connected Cars Will Increase Demand for Car Security Systems
According to a new report from Technavio, the market for car security systems is expected to grow as more and more car manufacturers roll out new connectivity features for passenger vehicles. The use of biometric authentication for vehicle access and ignition will also be a key factor driving the market. The logic in the report is quite simple….
5 Things You Should and Shouldn’t Do When Shooting Slow Motion
If you want to shoot better slow motion footage, you might want to consider these dos and don’ts. When’s the last time you watched a film or video that didn’t have at least a few seconds of slow motion footage? It’s probably been a while (or never), right? Its ubiquity is partly due to how…
Backstage Pass: Alford Media, A History
On today’s episode of Backstage Pass, MarketScale is joined by with Dan Thompson, Senior Account Manager, who gives us a look at Alford Media through his eyes, as someone who’s been with the company for more 23 years. Alford Media was founded in 1984, and much has changed since then in terms of technology….
InfoComm 2019: From Wayfinding to Digital Art, Hospitality is One of Pro AV’s Biggest Potential Markets
Though not one of the largest markets for Pro AV spending, the Hospitality industry is one of the fastest growing, generating $7 billion in 2018 and rising at an average annual growth of 6.1 percent over the next five years. This comes from AVIXA’s newest Hospitality Industry Market Intelligence Report presented at InfoComm 2019,…
Beyond the Numbers: How Recent Tax Reform Efforts Affect the Energy Industry
On today’s episode of “Weaver: Beyond the Numbers,” Partner Rob Myatt explains how tax reform is affecting the energy industry. It’s an important topic with never-ending changes in the last few years, beginning with the Brady Bill and culminating in the 2017 Tax Cut and Jobs Act. It’s a true tax cut overall, but whether…
Science History Institute Inspires New Generation With New Technology
Museums play a crucial role in the education of the public, and young minds in particular. However, these institutions now must compete with digitally-captivating forms of entertainment that families can spend their time and money experiencing. In Philadelphia, the Science History Institute has had digital elements for more than a decade, but as visitors’ expectations…
Assessing The Future of Pro AV at InfoComm 2019
While so much of trade shows is about what is brand new in the present day, it is equally important to gauge where an industry is heading in the near future. At InfoComm 2019, held in Orlando, Florida last week, MarketScale caught up with several industry insiders to get their opinions on the biggest Pro…
Why Visibility Will Help Prevent Rising Security Breaches
It’s not just your imagination. Data breaches are occurring more often than they used to, said network security expert Josh Walker. In this episode of the Software and Technology Podcast, host Tyler Kern sat down with Josh Walker, a web engineer turned digital marketing manager for APCON, to discuss why high-performance network visibility is…
How Today’s Pro AV Products are Recruiting The Industry’s Next Wave of Workers
With 1,000 exhibitors and 44,000 attendees, the past year of development in the Pro AV industry was on display at InfoComm last week. The visual displays were noticeable as always, but there were conversations had on more than just the latest technologies. Industry professionals are also weighing the future of Pro AV and the…
The Biggest B-Roll Mistakes to Avoid When Shooting on the Run
Here are 5 of the biggest mistakes filmmakers and videographers make when shooting B-roll — and how to avoid them when you’re on the run. It’s sad to admit, but for many of us, B-roll is often an afterthought. Whether you’re shooting documentary content, corporate or commercial video work, or even creative shorts or features,…
What 5G Means for Businesses from the Financial District to the Farmland
There has been plenty of buzz around the possibilities that 5G will bring to society. Steadily, new markets around the United States have tested the next generation of cellular network technology, but there is far more to come than faster cell phone service. PC Mag Lead Analyst Sascha Segan has traveled the country testing…
What to See Before InfoComm 2019 Comes to an End
InfoComm 2019 concludes today but not before MarketScale Media Producer and Voice of B2B Daniel Litwin had the chance to catch up with some of the Pro AV industry’s most influential professionals and brands. Make sure to view the show through his eyes here! The show floor still has plenty of exhibits and displays worth…
5 Things Agencies Look for When Hiring Freelance Videographers
Here are five insights into landing those lucrative freelance agency gigs — and the guide to holding onto them once you do. In my time, I’ve been lucky enough to be on both sides of the freelancer table for agency video production gigs, and let me tell you that it’s just as fickle and arbitrary…
LIVE From InfoComm 2019, Day Two
Things are picking up right where they left off last night at InfoComm 2019. The Voice of B2B, MarketScale’s Daniel Litwin, is once again at the Orange County Conference Center to hear from Pro AV experts and to check out the newest products from across the industry. If you missed anything from the first day…
Filming with a Drone: 7 Mistakes You Shouldn’t Make When Using a Drone
If you’re looking to take your filming with a drone to the next level, then we have the perfect guide to level up your drove filmmaking. Here are 7 mistakes that you’ll want to avoid when using a drone. Whether you’re making a film, or working on a corporate video project, you’ll get something out…
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