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How to Plan Proactively Against a Financial Data Breach: Table for 2
Statistics show that data breach and stolen personally identifiable information, or PII, are increasing at alarming rates. According to a recent article in Payments Journal – Know Thy Fraudster, the amount of compromised PII increased 72% between the first half of 2017 to the same period of 2018. Compromised PII often results in a…
Communication is Essential when Lives Are on the Line
Communication technologies are so readily available and so widely accepted that it’s possible for the general public to take them for granted. “This is somewhat overlooked in our day and age,” said Chuck Cox, Product Marketing Engineer at Astronics Test Systems, on this episode of the Software and Technology podcast. “But, when lives depend on…
Closing the Communication Gap for Contractors
The expectation on the part of most customers is that this engagement will occur digitally. However, many contractors still prefer utilizing paper-and-pencil methods of conducting business. Ben Kreaden from Broadly spoke to MarketScale at the International Roofing Expo 2020 to explain how technology can help fill the communication gap for roofing contractors. “There’s a…
Delivering Innovative AV Integration and Storytelling in Iconic, Historic Spaces
As audiovisual technology marches forward, some of the world’s most iconic and historic places are being swept into the current. There’s a common desire to maintain these powerful spaces, but also to shine renewed light on them by leveraging the kinds of cutting-edge, engaging and immersive experiences only today’s innovations can provide. Planning and implementing…
4 Can’t-Miss Events at ISE 2020
Integrated Systems Europe, or ISE, is upon us – on Feb. 11, the 2020 edition of the world’s leading AV and systems integration show will kick off its last hoorah in Amsterdam. The 2020 show is expected to be the event’s largest ever, building on a 2019 event that saw more than 1,300 exhibitors and…
Transformations Making Headway in Ridesharing
Featured in the media numerous times, a Senior Contributor for the Rideshare Guy and a regular contributor for us here at MarketScale, Sergio Avedian, a veteran Uber and Lyft driver known for his ‘surge only’ driving strategies, joins Daniel Litwin today to break down some changes affecting Uber and the rideshare landscape in general, particularly…
Transforming Globe Life Park for the XFL’s Dallas Renegades
For 25 years, Globe Life Park was the home of the Texas Rangers, experiencing two runs to the World Series, a perfect game thrown by Kenny Rogers, and an All-Star game in 1995. But now, it’s entering into a new chapter. Beginning in 2020, the Dallas Renegades of the XFL will call Globe Life Park…
How Ellis Island Uses AV Technology to Drive Tourism
Opening last year, the new Statue of Liberty Museum leverages an engaging and impactful direct-view LED solution from Unilumin that supports the museum’s mission of providing accessibility, education and sustainability. The idea of expanding the Statue’s availability from an informational and interactive standpoint was spurred on by the limited nature of the existing museum inside…
Empathy: How to be Human in a B2B World
Your B2B content is reaching its audience. You make sure of that – after all, you spent valuable time and resources creating it. But can that audience relate to it? Does it affect change, inspire, empathize or move? Or is it just content? On this podcast, host Tyler Kern and MarketScale Video Production Specialist…
Top Trends in Wireless Collaboration as 2020 Dawns
It’s not only the dawn of a new year, but of a new decade – as 2020 hits full-steam-ahead, it’s more important than ever to keep your finger on the pulse of the trends driving the future of wireless collaboration. To that end, here’s a look at four trends to monitor to be sure you…
The Install, Episode 1: A MarketScale Pro AV Original Series
Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside look into what makes these projects must-see attractions. Holiday in the Sun We begin in Bradenton, Florida, where we’ll see how the Crown Design Group is constructing…
Mission Critical to Mission Accomplished: Turnkey Operations Center Solutions
When it comes to operations center solutions, some vendors may handle the audiovisual needs of the center, while others may be console manufacturers. Constant Technologies offers both, providing a complete solution for your operations center. Heather Conover, Senior Project Manager at Constant Technologies, joined this episode of Mission Critical to discuss the needs of operations…
New UAV Surveying Reality Series – Down To Earth
IT’S TIME TO STEP OUT OF THE OFFICE AND INTO THE FIELD “Down to Earth” is a new reality series revealing the challenges and hazards that surveying crews face while determining points on the surface of the Earth and measuring the distances between them. Presented by Microdrones, the series will also showcase the powerful data…
Discover the Truth: Metal Detecting Through a Kid’s Eyes with 8-Year-Old Emily Copeland
It’s tempting to say Emily Copeland is not like other 8-year-olds, but the truth is she’s a curious, inquisitive little girl like any other. She just has the right tools to indulge her curiosity. On this episode of Discover the Truth by Garrett Metal Detectors, host Shelby Skrhak sat down with young metal detectorist…
Weaver Jobcast: Audit Associate I
Position Summary: Perform audit procedures as assigned on engagements and help with any other duties necessary to complete an audit engagement. Work closely with Senior Associates and Managers to identify and resolve issues encountered in performance of financial statement audits through effective and timely communication. Develop effective and clear work paper techniques; Assist with financial…
An Expert Recap of the 2020 NAMM Show: Noise Reduction
We’re kicking off a new podcast, Noise Reduction, that takes on everything pro audio. MarketScale contributor and pro audio specialist Collyer Spreen provided his take on this year’s National Association of Music Merchants (NAMM) Show 2020 held recently in Anaheim, CA. The show covers anything and everything related to making music. Collyer shared that…
A Day in the Life of Rappelling Electricians
For those who thought being an electrician just meant tightening wire nuts, or connecting circuits, James and Eddie have a different perspective to offer. Their job–and, really, all positions at FSG–are hardly ever the same from one day to the next. Electricians at FSG work in the biggest cities, on the tallest structures, installing, repairing,…
Living Live: Considerations for Determining IP vs. SDI in Live Productions
For live productions, there are no one-size-fits-all solutions when it comes to video. That is where Ross Video comes in. Jeff Moore, Executive VP & CMO of Ross Video, spoke with host Tyler Kern on the Living Live podcast to discuss the range of needs clients have for video in live production settings and…
The Impact of Ergonomic Solutions in Offices
MarketScale’s Daniel Litwin was joined by Eureka Vice President of Sales and Marketing Mike Whaley to discuss Eureka’s presence at CES 2020, the benefits of ergonomic products, standing desks and more, and the impact of those solutions on the work environment. Whaley highlighted Eureka’s ergonomic armrests, keyboard trays, gaming chairs and more, which all drew…
What in the World is DevOps: The Mecca Minute
In one of my business networks, a C-level exec asked me “what the hell is this DEVOPS thing.” Being from IT I was forced to answer the question in a way that didn’t cause him to glaze over, and I think I did OK. DevOps, for this type audience, is better described in business terms…
The Value of PMP Certifications
Project managers are faced with the need to understand multiple disciplines and skillsets in order to lead a variety of teams through concept to completion of any given project. Project Manager roles have continued to grow in recent years and technology has empowered PMs to provide more insight into each project phase, making…
What a Sprint & T-Mobile Merger Means for Carriers and Consumers: Ratified
By early February, we should know whether or not the carrier industry will be left with three key players: AT&T, Verizon, and on the horizon, a merged Sprint and T-Mobile. The merger, though it’s been approved by the DOJ and the FCC, has been tied up in a lawsuit issued by state attorneys general…
Leveraging UDR—A Profitable Yet Untapped Metric for Brick and Mortars
A boutique commerce innovation firm for retail, CPG and food service, HighStreet Collective focuses on helping these businesses move at the speed of customers in an omnichannel world. And on today’s video stream episode, HighStreet Co-Founder Ed King joins MarketScale Insider Geoffrey Short to discuss the latest retail experience trends that are surfacing as we…
CES 2020 on the Outlook of Smart City Development
Smart cities and the influence of tech on civic life and commerce is a hot topic in B2C and B2B circles. At CES 2020, MarketScale had the chance to speak with the world’s most innovative developers about how AI, electronics, and technology are transforming our environment. Bosch, NIU and Omron are just a few companies…
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