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Why Multiplexing Is Like Music to People’s Ears
Today’s topic sounds like a mouthful — Dense Wavelength Division Multiplexing in 5G networks — but the conversation boils down to making 5G more accessible and affordable for everyone. On this episode of the MarketScale Software and Technology podcast, host Shelby Skrhak sat down with Maury Wood, Business Development Manager of North American Key…
How to Find a Marketing Firm You Can Trust with Your Brand
It’s a fact: every brand and business must have an online presence in order to stay relevant and competitive in today’s marketplace. This online voice is more important than ever, as society operates largely on digital platforms for purchases, entertainment and socializing. So how do marketing departments keep up with digital marketing? And, if…
White House Drone Advisor on the Future of Airspace Integration: Drones In America
While the COVID-19 pandemic has required politically divergent factions to work together, this election year continues to be a time of great division in our country. Americans are experiencing heightened anxiety and economic uncertainty due to the COVID-19 pandemic, and they are looking to sources of strength, inspiration, and, above all, unity during this…
Keep Cool with Data Center Heat Recovery Strategies
Pedro Matser started KyotoCooling some 15 years ago when he and his colleagues were asked by a data and telecommunications center in the Netherlands to find a more efficient process. “We sat down with a group of people to come up with an energy-efficient solution,” Matser said on this episode of Not Your Father’s Data Center….
The Challenges of Remote Work: The Mecca Minute
Wow! What a month! Or should I say four. Since early December when the first COVID-19 outbreak started in China, we’ve made a lot of strides towards making our workforce able to work from home. For me it’s been a big challenge. I have a household full of humans that all want to fight…
The Advantages of AV as a Service
AV as a service, or AVaaS, is emerging as a smart way for enterprise customers to take advantage of the latest pro AV technology without the need for continual capital expenditures. AVaaS can also cut down on the need for regular internal training on maintenance and equipment. Stephen Jenkins, Senior Director of Intelligent Technology…
How Will The AV Industry Take Advantage of Remote Work: Noise Reduction
On this episode of Noise Reduction, a MarketScale pro audio podcast, host Collyer Spreen shared some insights regarding turning the recent remote-work and stay-at-home requirements brought on by the spread of COVID-19 into a positive for both yourself and your career. In particular, Spreen said this extended period of working from home could provide…
How Important Is It for Your Audiovisual Partner to Handle Your Managed Services?
When creating or elevating a space, it’s easy to get lost in the forward-facing, solutions-oriented side of AV installations. You’re concerned with how your integrator is supporting your overall vision for the project, working diligently to ensure the AV solutions they provide create the lasting and impactful experience you want for your customers, employees, or…
How COVID-19 Impacts Transportation Workers
Travel to — and throughout — the United States has rapidly dropped in recent days, driven by concerns about the spread of the novel coronavirus. On March 11, President Donald Trump announced a month-long ban on most non-U.S. citizens traveling from Europe in an attempt to slow the spread of the virus — and on March 14 said the ban…
The Data Center 2020 Bounce-Back
On this episode of the Not Your Father’s Data Center podcast, guests Buddy Rizer and Dave Liggett join host Raymond Hawkins to look ahead to 2020. Rizer has been in the data center business since the beginning. Before he took the leap, Rizer took time to get to know the industry, then filled the data…
On the Move Goes Virtual to Reach and Support Customers
Voice of B2B Daniel Litwin was joined by On the Move Senior Account Executive Tim Moranz and On the Move Insurance Agency Director Merle Harris to share key insights the company would have delivered at the Self Storage Association’s annual Spring Conference & Trade Show, which was cancelled in the wake of the spread of…
Using RF Shielding to Reduce Cyber Attacks
Cyberwarfare increases the threat of attack from adversaries on military targets. Radiofrequency technologies used to conduct cyber-induced warfare on exposed, high-value assets are very common. Electronic interrogation, jamming and geometry to performance determination are some of the threats posed against Navy topside systems and other military applications. Jeff Vold, Vice President of Industrial and…
Mission Critical: Systems For Quality Control to Sustain Culture and Growth
Danny Sasseville has been with Constant Technologies for 23 years. Originally an architect and structural engineer for the company, he’s now the VP of Project Engineering. Sassevillle joined host Lukas Cox to talk about implementing systems for quality control, the benefits of these systems and his experience with them at Constant Technologies. After the company…
4 Ways the AV Industry Can Withstand the Impact of COVID-19
Like every industry, the Pro AV industry is currently navigating the choppy waters caused by the ripple effects of the spread of COVID-19, or coronavirus. However, though uncertainty seems to reign supreme, there are several concrete steps members of the AV industry can take to not only mitigate the effects of the disease’s spread, but…
What Sustainability Looks Like in the AV Industry
Modern society is becoming more concerned with sustainability and the protection of our shared environment seemingly every day – with the wealth of information at our fingertips about the potential impact of everyday human decisions, that impact is being measured and considered more often than ever before. Ignoring this trend, particularly when creating stunning spaces…
Security Initiatives That We Would Have Seen At ISC West
While some facets of security stay the same, like the use of detection systems and video surveillance, technology changes the standards security measures should meet. As ISC West has been postponed due to the Coronavirus, Joseph Gittens, Director of Standards at the Security Industry Association (SIA), updated Marketscale host Daniel Litwin on standards initiatives in…
Providing New Visibility and Authentication for an Emerging Industry
Host Taylor Raglin was joined remotely inside MarketScale’s Trinity Studio by InMind Software CEO and Co-Founder Omar Saadoun, who was scheduled to be a part of the Industry X Pitching Battle event at the now-canceled MWC Barcelona 2020. The event, like SXSW in Austin and many others across the globe, was cancelled due to coronavirus…
The Impact of COVID-19 on the Global Economy and Sports: Diving Into Data
As the COVID-19 pandemic spreads, its impact is increasing. T.C. Riley, host of Diving into Data, looked at the numbers to share data about the current and projected economic impact of the pandemic. Some of the main economic hits so far include the stock market and the sports industry. Within the past week, a…
10 Ways to Lessen the Impact of COVID-19 on Your B2B Business
With COVID-19 restricting travel, sales and marketing teams have more challenges than ever before in maintaining their sales pipelines and continuing to conduct business development, communications and operations. We came together to create a list of 10 best practices marketers should implement to mitigate business impact, and continue sales and marketing growth during this health…
The Install: Bringing A New Stadium To Life Coming Soon
In this special episode of The Install, MarketScale will take you inside one of the world’s newest event spaces with some decidedly old-school roots – Dickies Arena. Dickies Arena is Fort Worth’s latest attraction, set to bring new life to the city’s famous stock show and rodeo and bring world-traveling headliners to Cowtown. In…
Why Quality Businesses Journalism Focuses on Narrative Storytelling
Business journalism is more than just stories about earnings and income statements. The ability to tell a compelling story is what makes audiences want to hear more about your company and what you have to offer. On this podcast, host Giovanna Hnath and Southern Methodist University Associate Professor of Journalism Jake Batsell discuss how companies…
Leveraging LinkedIn as a Business Tool, It’s Where Networking Happens in 2020
Most people look at LinkedIn as their professional social media space, best used when looking for a new role. There are currently over 675 million users on the platform, which means that it’s much more than a job board; it’s where relationships can be started and built. On this episode of Straight Outta Crumpton with…
The Importance of Women Feeling Confident in a Male-Dominant Field: New Fashioned
This is the inaugural episode of MarketScale’s New Fashioned podcast, hosted by Elise Hansen, where Elise and her guests will take long-form looks at trends in every industry through a young professional’s lens. Our first guest, Debbie Scanlon, partner at BKD, LLP, joined the podcast to talk about International Women’s Day and the importance…
Twitter CEO Jack Dorsey Under Pressure from New Mega-Donor: Business Casual
Twitter CEO Jack Dorsey has come under fire from a new stakeholder in recent weeks, as Paul Singer of Elliott Management who now owns between 4% and 5% of the social media site, have been vocal in his opposition to the longtime Twitter king. Singer is a major GOP political contributor and venture capitalist,…
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