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How a Music Tour Launched an Experiential Company: Experience by Design
It’s all about the experience! That means being open to new technologies and design practices, but not necessarily abandoning the old ones. It’s not about labeling oneself as a designer or an integrator—rather, it’s about using the most effective tools and approach to solving the problems at hand. The end result is a carefully crafted…
Bringing a Localized Experience Across the Globe
The globalization of retail isn’t slowing but rather shifting to online distribution channels. eShopWorld is key conduit for bringing brands and retailers into new markets in a seamless way, specializing in the localization of the customer experience. In this episode, hear from founder and CEO Tommy Kelly as he discusses creating agile frameworks for cross…
How Tech Companies are Differentiating Through Marketing
Daniel Litwin was joined by Tristan Pelligrino, Co-founder of Motion Agency and host of the Tech Qualified podcast, to talk about the marketing of technology in the COVID-19 era. Motion Agency mostly works with B2B technology companies, and their marketing teams are often very small, if not just a single person. According to Tristan, these…
Selecting a Night Vision Camera for Professional Surveillance Applications
“People who are doing wrong don’t want to be caught. They don’t want to be found,” said Scott Stover, Case Manager for Whitesell Investigative Services. “One of the biggest challenges in our line of work is night. When it gets dark, we can’t see what we need to see.” Having the right night vision equipment…
In Focus: A New Video Production Podcast
On the first episode of In Focus, host Josh Brummett sat down with fellow MarketScale creative Steve Palaia, Senior Creative Lead, to discuss the latest camera technology from Sony and Canon, the future of movie theaters, and the value of having a well-rounded background in the video industry. Palaia tackles a wide array of…
Next Level Commerce: What FreedomPay Can Offer Through Business Intelligence
As more and more payments are facilitated online through various payment channels, companies are looking for a centralized payment gateway and a richer customer experience. David Knowlton from FreedomPay joins host Lukas Cox to talk about what he and FreedomPay can offer that their competitors cannot. Knowlton has been in FinTech for over…
Verizon Is Ready with Solutions for the Way We Work Now
One program for the 2 p.m. call, another for the 3 p.m. and then another utility for the notes. Working from home during the coronavirus pandemic has shown just how disparate many companies’ solutions are. Of course, many of those companies had to scramble to get a remote work option set up for their…
How Southwest’s Scaling Back of Cleaning Protocols Affects Air Travel
Southwest Airlines recently scaled back its COVID-19-related cleaning protocols, reducing the amount of between-flight cleaning that takes place in an effort to cut back on time planes spend on the ground. Upgraded Points travel industry analyst James Larounis, Pilota CEO Saniya Shah and Linear Air Taxi Founder and Line Pilot Bill Herp gave their thoughts…
Introducing Experience by Design with Bryan Meszaros
Host Bryan Meszaros is bringing an exciting new podcast to MarketScale’s lineup of thought-leading AV industry content. Meszaros will host Experience by Design, an AV podcast set to explore how modern experiences are crafted from end to end. Meszaros is the CEO and Founder of OpenEye Global, which aims to “deliver moments that matter for…
Digital Signage Is Taking On New Importance During the COVID-19 Pandemic
It’s always been important for people to know where they should be going, but with the coronavirus pandemic turning how people are gathering or clustering into a matter of public health, it’s never been more critical. One of the best ways to keep people safe is to make sure there’s messaging letting people know…
Film Studios Can Run Their Own Movie Theaters. Now What?
A New York federal judge has officially granted a motion by the U.S. Department of Justice to end the Paramount Consent Decrees, an existing regulation preventing film studios from owning their own cinemas in the interest of preventing a movie-industry monopoly. To discuss the potential fallout of this decision, host Daniel Litwin was joined by…
Primary Flight Display Technology Brings New Possibilities in General Aviation
General aviation industry leader and newly minted AIRO Group member Aspen Avionics recently announced new features for the Aspen Pro MAX Primary Flight Display. The announcement came via live broadcast, where viewers were invited to interact with Aspen Inside Sales Manager Andy Smith, who has more than a decade of experience in the industry. Smith…
Can XR Save Themed Experiences in a Post-Pandemic World?
As reopening begins, every industry the world over is looking for ways to re-engage with customers in ways that deliver the same impactful, memorable experiences they were accustomed to before the COVID-19 pandemic began – while keeping them safe and delivering key peace of mind. In the themed entertainment industry, extended reality, or XR, solutions are…
The Value Proposition: A Deep Dive into the COVID-19 Pandemic
The number one topic in the world the past several months is the pandemic. It’s impacting lives, economies, healthcare, education, and pretty much every facet is undisputed. But what are the realities, and what are the misconceptions about the virus? Are there vaccines and therapies on the horizon? With so many questions about the…
Navigating the Growth Potential of Influencer Marketing
Trent Farnes, Founder of Social Stance, connects high profile celebrities with brands for Instagram Loop giveaways to improve said brand’s social media presence. An Instagram loop giveaway is a strategy for amassing a large amount of followers and the process is rather simple. A group of influencers highlight valuable products that Instagram users have the…
Digital Pays Out for The New York Times While Print Journalism Flounders: Business Casual
With writers laid off, publications not going to print, and thousands of media professionals furloughed, the world of print media experienced drastic cutbacks as a result of the pandemic. But The New York Times, other than its several lay-offs and furloughs, has somehow remained insulated to the economic effects of the global pandemic as an…
What Will Make a Virtual-Only CES Valuable to Guests?
The tech industry’s most astounding innovations often premier on the global stage at CES–the Consumer Electronics Show. Recently the conference organizers, the Consumer Technology Association (CTA), announced the world-famous conference will go virtual in 2021. With an event so heavily focused on networking, how will a virtual experience change and perhaps improve a participant’s experience?…
Where Influencer Marketing is Providing the Most Value
Influencer marketing allows brands to tap into engaged audiences in a really organic way. Because of this, influencers have been on top of the world for the past few years, as have the brands standing alongside them. Once COVID-19 took hold, it’s impact rippled through the influencer community, affecting many influencers and the brands they…
Solving Thermal Limitations for Emergency and First-Response UAVs
Daniel Litwin of The Voice of B2B hosted Randall Warnas, Global sUAS Segment Leader with FLIR, to discuss drone thermal payload technology. The pair looked at the use of thermal imaging technology today, its limitations, and the future of the technology across a variety of applications. Warnas explained that thermal imaging technology has become a…
There Are Two Sides To Every Data Point
The coronavirus has introduced a new normal, one characterized by working from home and watching the stock market with fear and curiosity. On this episode of “Diving into Data,” TC Riley analyzes the numbers surrounding these two prevailing socio-economic topics today. The data is in and it isn’t so clear cut. Statistics prove that remote…
Digital Flight Control System Combines Familiar Autopilot Features with the Latest Innovation
There are certain features pilots have come to expect in a digital flight control system, or autopilot. Genesys has a 40-year history making autopilot systems and has innovated upon some of those common elements, such as heading, navigation holds, altitude holds and vertical speed holds. Now, it has used that experience to take an…
Fiberside Chat: A Model Is Key for Present and Future Understanding of Your Network
It may sound simple, but it’s something many telecommunications companies forget when modeling their network: It’s easier to plan if you have a deep understanding of what the current overview looks like. Too many telcos may not understand exactly where they have fiber, how close or far it is from their potential customers or…
Australian Government Moves Forward with Making Tech Giants Pay News Publishers: Business Casual
Google and Facebook have been under increasing scrutiny for their power. Australia aims to confront that power head-on with a recent code drafted by the Australian Competition and Consumer Commission (ACCC). The draft forces the tech giants to pay Australian publishers in order to share their digital content. Powered by RedCircle Australia’s move aims to…
What Grocery Store Operations Look Like In The New Normal
Grocery Stores Adjust Facility Management Strategies as New Normal Ramps Up The world we live in has changed drastically in just a few months. Society is operating by a completely different set of norms in response to the COVID-19 pandemic, and the ways we work, eat, shop and interact may never return to what they were…
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