Professional AV

How Authenticity Sells Your Brand

If you’ve ever made a purchase because of a social media post, then you know first hand how good photography can help increase sales and find ideal shoppers. Lifestyle photography in particular is attracting shoppers, partly due to the rise of social media influencers who deliver organic content, and ads, through lifestyle photography that their…

Taking Flight with the Commercial UAV Expo

Grant Guillot, host of Drones in America, was joined by Lisa Murray, Linda McLaughlin, and Lee Corkhill of Diversified Communications to preview this year’s Commercial UAV Expo. With the global pandemic present, many events have been postponed or cancelled.  The Commercial UAV Expo has opted to take the event virtual. “It’s been challenging.  It’s been…

How to Make the Impossible Possible with Technology

In the world of design, whether it be for themed entertainment and theme parks, immersive experiences, museums, or any other space where we live, work and play, there are really two distinct camps of individuals and ways of thought. On one side, you’ve got the engineers. These are the doers – the ones that make…

Fiberside Chat: Choosing the Right Software Solution for a Streamlined Digital Transformation

When it comes time for telcos to pick a software solution to streamline or transform their digital transformation, the decision boils down to this question: Do they select a commercial off the shelf (COTS) software or a custom solution? 3-GIS’ Kevin Noack, Director of Information Systems, and David Stoner, Director of Product Development, shared…

Implementation

Strategy

Ideation

How COVID-19 Has Shifted the Landscape of Industries Around the World

The novel coronavirus and the ensuing COVID-19 pandemic have affected how business is done in each one of the world’s industries. In this video, you’ll hear from a wide range of thought-leaders and industry experts about how the pandemic has touched their work, specifically, giving you unmatched insight into how the movers and shakers are…

Elevating Your Image Through Lighting

Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded background of photography, film, and video projects.  Johnson spoke to his background in the industry and his introduction to lighting and how it has shaped…

Marketscale Creates: YouTube’s Past, Present, and Future Role in Fostering a Media Career

YouTube is an often overlooked social media platform, disregarded for the more digestible, quickly-consumable content of Instagram or Twitter. But for videographers and cinematographers, it’s a primary tool for showing and sharing their work. “Marketscale Creates,” takes a look at the YouTube platform with guests Chris Murray and Marcos Rocha, YouTubers and media professionals….

Cooler News: Managing the Supply Chain During the Pandemic

Even in the earliest days of the pandemic, the spotlight was on national and global supply chains. How would they hold up if the worst came to pass? Now several months into that world-wide crisis, Jeff Monroe, Director of Supply Chain at KPS Global, spoke about the challenges of supply chain management during the…

How Sketchy Value Sabotages Solution Providers’ Prospects

As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the series, Carol takes on the top retail B2B positioning and business development hurdles suppliers experience and provides tactics and takeaways for conquering them once and for…

ConnecTEd World: Wireless Solutions for IoT

The Internet of Things (IoT) market is booming, reshaping our everyday lives with interconnected devices. As we embrace this digital revolution, one crucial aspect to consider is the role of wireless solutions. From smart homes to wildlife conservation, these solutions are central to the effective functioning of IoT devices. However, the shift towards 5G technology,…

Avid Names Diversified as First-Ever Global Systems Integration Partner

BURLINGTON, Mass., Aug. 5, 2020—Avid® (Nasdaq: AVID) today announced a new strategic purchasing agreement with Diversified, one of the world’s largest media technology providers with offices across the globe whose clients include television broadcasters, post houses and other types of media companies, as well as a majority of Fortune 1000 companies. As part of the…

Amazon Music Podcasting Goes Exclusive

Amazon Music is expanding its content portfolio by launching podcasts on the platform.  Content will be available for both free and premium subscriptions. Podcast audio can also be listened to via Audible. The announcement has raised questions and concerns from podcast producers as well as listeners. “Amazon’s actions here clearly demonstrate they are looking to become…

Are Smart Package Rooms More Space Efficient than Lockers?

Position Imaging’s Smart Package Room solutions are more efficient than traditional lockers, offering a better use of a room’s space, increased flexibility, touchless pickup, and more. To learn more about how these Smart Package Rooms are more efficient than traditional options, particularly as it relates to space, check out the video below featuring Position Imaging’s…

Data Starts At Home

What makes a successful company in 2020? Is it revenue or market share? Or is it something else? Today’s podcast posits that the answer is a lot more technical than that. TC Riley, the host of Diving into Data, discusses the importance of data literacy across all levels of a company. In today’s…

Sales Disruptors: Why Continuous Reinvention Is Paramount to Sales Performance

Chris Cabrera is a disruptor of the status quo, constantly asking “why not?” and pushing beyond established and traditional norms—he was the first to bring ICM to the cloud, he questioned why women aren’t paid equally for doing the same work as men, and has built a vibrant culture at his company. Xactly has…

5 Steps to Show Leadership in Crisis

The coronavirus pandemic hasn’t been easy for anyone, but leaders and executives charged with charting the path forward for their companies have had plenty on their mind. Luckily, there are ways to get through these difficult moments and begin to rebound mentally and economically, said Jackie Werblo, Founder and Head Coach of CONVEX Leadership….

Adapting to a Mobile-First Strategy

On this episode of The Suite Spot, Teknion Senior Vice President and Chief Information Officer John Comacchio joined hosts Carlos Vargas, Howard Holton and Paul Lewis to talk about how his organization remained agile in the face of COVID-19 pressures and is moving forward during the period of reopening and into a new normal. Teknion is a company that partners…

UAV Startups to Watch: Drones In America

Microsoft Finally Retires Internet Explorer: Business Casual

Right around the 25th anniversary of Internet Explorer, Microsoft announces the final end to the company’s hallmark proprietary browser. To take its place, Microsoft offers a new version of Edge, the browser powered by Google open source software, Chromium. Though these changes won’t take effect immediately, the phase out plan eliminates Internet Explorer use completely…

Jobs Are Out There But Hiring Data Remains Muddy: Business Casual

The Trump Administration and ADP (Automatic Data Processing Inc.) have varying figures on the Summer’s hiring data, but one thing is for certain: hiring slowed in July, reported the Washington Post. The slowdown coincides with the coronavirus re-gaining momentum, and the disappointing numbers also come at a pivotal moment as Congress deliberates over a…

How to Get into Walmart

Selling into the world’s largest retailer is no easy task. However, Bricks and Click host Jennifer Kaylo Ruscin has a few tips and tricks up her sleeve to help you get there. On this episode of Bricks and Clicks, Ruscin shares insights gleaned from her 15 years of retail experience and breadth of…