Skip to content
‹ Back to IndustriesProfessional AV

Opening the Mike Carter Athletic Center at Oral Roberts University

Oral Roberts University (ORU) has experienced a remarkable resurgence in its athletic programs, but the need for modernized facilities became apparent. With outdated weight rooms and academic centers, ORU’s student-athletes were lacking the resources necessary to compete on a national level. Recognizing the urgency, a collaborative effort was initiated between ORU, Carousel, and Phillips to…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Philips Professional Display Solutions on MarketScale.

·
Share

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Oral Roberts University (ORU) has experienced a remarkable resurgence in its athletic programs, but the need for modernized facilities became apparent. With outdated weight rooms and academic centers, ORU’s student-athletes were lacking the resources necessary to compete on a national level. Recognizing the urgency, a collaborative effort was initiated between ORU, Carousel, and Phillips to develop an exceptional solution – the Mike Carter Athletic Center.

ORU’s vision for a state-of-the-art facility began long before their memorable Sweet 16 run. Extensive planning, drafting, and fundraising efforts were set in motion to construct a training center that would meet all the program’s needs. Phillips, renowned for its audiovisual expertise, was approached to provide the ideal technology solutions. Working closely with ORU and Carousel, Phillips’ teams meticulously assessed the requirements and crafted a tailored proposal.

Prior to attending InfoComm, Ron, in charge of ORU’s facilities, engaged in detailed conversations about the desired technology features. Carousel played a crucial role in guiding Ron through various booths, introducing him to potential providers. Unlike simply promoting a specific brand, Carousel focused on selling a comprehensive solution. When Ron arrived at the Phillips booth, the team prioritized his preferences and needs, ensuring a customized approach.

Initially drawn to Phillips for digital signage displays, ORU’s team was captivated when shown the construction and design of their panels. The exceptional quality and durability of the products convinced ORU of their excellence. From the beginning, Phillips demonstrated their commitment to a successful installation, clearly outlining project milestones and maintaining open communication channels with both ORU and Carousel.

The seamless teamwork between Phillips, ORU, Carousel, and the project manager was crucial to the project’s triumph. Regular meetings ensured everyone was aligned regarding requirements, timelines, and progress updates. Thanks to this collaborative approach, the installation process was incredibly smooth and efficient, far surpassing expectations. The meticulous planning paid off, resulting in a flawless two-day installation instead of the projected four.

Walking into the Mike Carter Athletic Center is now a truly breathtaking experience. Striking light bars, a backlit eagle logo, and expansive branding opportunities captivate student-athletes, fans, and donors alike. The centerpiece is an impressive LED wall, showcasing the ORU brand and delivering dynamic messaging. The facility’s transformation is truly remarkable, with every detail thoughtfully designed.

Phillips’ LED solutions have revolutionized ORU’s athletic facilities, providing an immersive environment that embodies the university’s spirit and pride. The collaboration between ORU, Carousel, and Phillips has set a new standard for excellence in training centers, leaving a lasting impact on the student-athletes and the entire ORU community.

Philips Professional Display Solutions

Part of this channel

Philips Professional Display Solutions

Commercial displays and digital signage built for business environments.

Visit the channel

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

Amazon puts Alexa in a picture frame and a 16-inch wall display

Amazon puts Alexa in a picture frame and a 16-inch wall display

Amazon announced five Alexa devices on Oct. 28. The Alexa Photo Frame is a $199.99 10-inch screen built to look like an ordinary frame, and the Echo Show 16 is a 16-inch wall display with preorders from $499.99. Three of the five ship now. Amazon says the Echo Show line is up more than 25% year over year.

  • 01Alexa Photo Frame: $199.99 in black or $229 in wood, a 10-inch anti-glare screen synced to Amazon Photos, shipping as early as next week per Android Authority.
  • 02Echo Show 16: 16-inch display, nearly 40% thinner than the Show 15, preorders from $499.99 with $100 off; Android Authority reports shipping in the second half of December.
  • 03Echo Time ($199.99), Echo Dot ($99.99) and Echo Studio with Home Camera ($249.99) are available now.

Oct 30, 2026

AVIXA course maps lens-to-screen workflow for AV and broadcast

AVIXA course maps lens-to-screen workflow for AV and broadcast

AVIXA course covers lens-to-screen workflow with Diversified, EVS support.

  • 01A corporate studio held to a network control room's standards for reliability and timing needs staff who understand every step between the lens and the screen.
  • 02For training managers, the free preview is a practical first step before the full course.

Oct 29, 2026

Atlona's Omega 2 puts 4K video, USB and Ethernet on one Cat 6A cable

Atlona's Omega 2 puts 4K video, USB and Ethernet on one Cat 6A cable

TWICE reports that Atlona added Omega 2 to its Omega Series on Oct. 22, 2026. According to Atlona, the HDBaseT 3.0 lineup carries uncompressed 4K/60 4:4:4 video, USB 2.0 data and Gigabit Ethernet over a single Cat 6A cable at distances up to 330 feet. The company says presenters get one cable and integrators get fewer boxes behind the display.

  • 01Omega products shown in 2019 were rated for up to 330 feet. Atlona says Omega 2, which uses HDBaseT 3.0, moves uncompressed 4K/60 4:4:4 video plus USB 2.0 data and Gigabit Ethernet across a single Cat 6A cable for distances up to 330 feet.
  • 02On the AT-OME2-E2311 transmitter and AT-OME2-D2311 receiver, bi-directional Power over HDBaseT lets either end power the other, so the link runs on one power supply, according to TWICE. That could mean one fewer power supply to mount behind a display.
  • 03Two models, the AT-OME2-E2311 transmitter and the AT-OME2-D2311 receiver, are already available. Atlona expects the AT-OME2-E2321-WP wall plate and the AT-OME2-R2742 switcher to begin shipping in mid-November.

Oct 23, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512